Do you manage a lot of social media accounts? Then you know how time consuming it is to update each account on a regular basis. Didn’t your mother ever tell you that the most important things in life you should do for free? She must not have been talking about this, because social media management software will cost you. It’s become a way of the world in the 21st century, something that is so essential — sometimes we don’t even realize its importance. That’s why there are so many companies trying to get that piece of your pie!
Have you ever wished there was a tool that could manage all of your social media channels? Well there is! Social media can be extremely time consuming. You spend hours posting articles and making captivating quotes, only to be buried in a sea of social media messages. What if, you could streamline this process?
What is social media management?
Social media management encompasses many moving pieces in the process of managing online interactions and content on social media channels like Facebook, Instagram, LinkedIn, Youtube, and Twitter. It’s to create the online face of a company, promote and sell products.
A social media manager is in charge of handling social media activities with many tasks, from creating, scheduling content to analyzing data, and engaging with the audience.
Therefore, social media management goes beyond just posting things to your company’s social media accounts. It starts with determining which person you want your company to represent on social media. Then you’ll need to create appropriate content, engage with the audience, and look for new opportunities to increase visibility as well as reach out to more people.
Social media management techniques
Social media management can be time-consuming and irritating. It’s also a job that requires a wise investment and considerable efforts. And if you want to be a top-notch social media manager, here are a few of the best tips:
Consistency is the key to social media content publishing, but it would be better to have nothing rather than nonsense posts with invaluable content. Having a constant flow of updates is no more important than sharing content that delivers value. You’ll want to make sure that your content is excellent or appealing enough to be re-shared or retweeted, and your brand name is mentioned.
If you can create content that stays relevant and useful for your audience over time, there would be an influx of engagements. This tip is a way more effective to gain the audience’s attention and build a long-term bond with them across social media channels. After all, content is the core of social media marketing.
Data tracking and analyzing
Data doesn’t tell a lie, it shows your social media strategy is hitting the mark or not, which content is favorable and which one is falling. You will not know your posts have reached out to how many people and the engagement rate if you don’t look at the numbers! Therefore, tracking and analyzing data plays a vital role in social media management.
Many tools help to mine social media data quickly, such as Buffer – useful for analyzing tweets or looking at Facebook insights. You’ll get to know metrics related to every goal you’ve set for your social media strategy.
Automate repetitive tasks
Getting bored with overwhelming and mundane tasks that need to be done on social media day by day? You can stop wasting time on those repetitive tasks and save time by automating your social media efforts.
But how? Many tools can ease your social media management by various automation recipes. They are not only available for automatically sharing posts across many platforms at once, but also enabling you to find new content. One of the most recommended tools is IFTTT that we’ll discuss more in the next section.
Use essential tools
You can maximize your social media efforts by using multi-functional tools. These tools can help you manage your social media campaigns more effectively, streamline your workflows, and save hours of fulfilling your social media feeds.
Social media management tools have various functions ranging from scheduling to tracking and analyzing data. You may use different tools for your social media activities, depending on the purpose and requirements of your social media strategy. Whatever tools you use, make sure it fits your business in terms of price, functionality, usability, and efficiency. It can waste time and money if you’re using the wrong tool.
Luckily, most of the social media management tools are affordable and even free, so it makes sure to have a solution for you.
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
Circleboom Publish as the most comprehensive social media management tool supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google Business Profile. You can connect and manage your multiple accounts on these social media platforms from the same, simple Circleboom dashboard.
Thanks to its intuitive scheduling tools, you can share your social media posts immediately or schedule them for a later, planned time. Also, you can set time intervals and send your social media posts continuously by using queue scheduling.
Circleboom Publish enables you to create and design your social media content on its own dashboard. Canva, Unsplash, and Giphy come as built-in tools and help users to organize their social media posts easily. Canva provides ready-to-use social media templates for each platform so you don’t need to mind image size requirements. You can enrich your social media content with handy photos, animations, filters, effects, fonts, and many other useful elements and tools on Circleboom.
Last but not least, you can connect multiple RSS Feeds to your multiple accounts. So you can keep your social media accounts always fresh and posting even while you are sleeping. And, the “Discover Articles” feature makes you find amazing articles from reputable magazines all over the world, based on your interests, and share them with your audience.
NapoleonCat is an advanced social media management tool. Its flagship product, the Social Inbox, helps brands manage social media engagement and provide excellent social customer service across all major social platforms: Facebook, Messenger, Instagram, Twitter, LinkedIn, YouTube, and Google My Business.
The Auto-moderation feature helps social media managers in managing their profiles hands free. You can use it to filter out and automatically handle the most recurrent questions, and also to protect your social profiles from harmful content, such as comments including abusive language or spammy links.
With NapoleonCat, businesses and individuals can improve their response rates, streamline social communications, and analyze their performance – and it’s all available in one user-friendly dashboard. The tool’s other features include automated publishing, reporting, and competitive analysis.
Ubercircle will help to streamline your social media processes and deliver content to your audience effectively. You can save hours of planning, scheduling, analyzing, and reporting on social media networks. It takes only 10-20 minutes a day to get all tasks on set and ready to go live.
Ubercircle allows you to work straight from the web without having to download the app and install anything. That makes things more convenient!
Another noteworthy feature is the ability to organize photos and videos. All your photos and videos will be stored in one place accessible on any device. It’s easy to sync photos and videos from the phone, desktop, Google Drive, or Dropbox. From here, you can also edit your media with a few drag-and-drop operations.
Isn’t it exciting when you get so many things free wrapped in a box? A big YES, right? Honestly, the word ‘FREE’ super excites us.So, how does it feel when you hunt for free social media management tools, and then you get a tool that makes your life easier without breaking your bank?Yes, you heard it right, as we present Social Champ here.Social Champ is an all-in-one social media management tool that will give your marketing skills wings. An all-in-one super tool to save the day against all the odds of social media hurdles. It is the most efficient tool with a vibrant UI that allows you to manage your Facebook, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, and Instagram. The best part, it offers you a FREE plan which includes various features such as:
You can connect up to 3 social media accounts and unlimited scheduled posts without hassle.
Organize and separate social accounts of your clients in workspaces to make workflow easier.
Use a social media scheduler and schedule your posts in Queue or Q-next, adding different time slots for each social media profile.
Tailor posts for your social media account.
You can schedule your Instagram and Facebook first comment.
Analyze how your posts sound to your audience with the sentiment analysis feature.
Tag your favorite locations on your Instagram posts.
Save your incomplete content as a draft to utilize it later.
Get a grid view of all your published and scheduled posts with the Social Media Calendar.
Schedule up to 50 posts in a single go using a CSV file with the Bulk Upload feature and set the number of repetitions when you schedule your content in bulk.
Connect your favorite blogs and websites to your social media accounts for Auto-posting.
You can create folders and collections of all your evergreen posts and recycle them with the Recycle Feature.
Repeat your favorite posts on Facebook and Twitter after your desired intervals.
Get the top content suggestions from industry-relevant websites.
Get a massive bucket of royalty-free stock images for your posts.
Save up to 10 search results for keywords such as ‘startups’ and use it later.
Get in-app GIPHY integrations for your social media posts.
Add colors to your profile as Social Champ allows you to edit and publish your post away with Crello, Canva, and Wave video.Get all your favorite features within a single platform for $0. That’s how incredibly Social Champ helps you to skyrocket your marketing strategies. So, what’s next? Hop on the free train, and don’t miss out on the essential opportunities.Well, now, you can’t blame us for putting Social Champ at the top of our free social media management tools list.
Social media management is a crucial aspect of digital marketing and social growth, regardless of your business size.