Social Media Management Tools Comparison 2020

Social Media Management Tools Comparison 2020 is an in-depth review of the top 28 social media management tools on the market today. This e-book will show you which platform fits your business’s needs best.

Social Media Management Tools 2020 is the only comprehensive, research-based comparison of 23 platforms for all your social media needs. This easy-to-use guide narrows down the pool of 140+ platforms, allowing you to make strategic investment decisions with confidence. No need to enter hundreds of parameters or sort through hundreds of comparison tables. We’ve done the work for you! Just find your needs and requirements, and we will show you exactly which platforms suit you best.

 Agora Pulse

Social media management simplified

Prices: Free, $79 per month, $159 per month, plus enterprise options

Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.

Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.

Sendible

The #1 social media management tool for agencies

Sendible

Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)

Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.

Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.

 Falcon.io

Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube

G2 Ranking: 4.1 out of 5

Falcon

Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management. 

They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.

They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size. 

Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.

It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.

This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.

Pricing starts at $129 a month and increases based on custom features. 

Sendible (good tool for agencies)

Sendible is a social media management platform built specifically for agencies. It aims to help marketing agencies and brand strategists streamline their services for their clients.

There are many social media management tools offered by Sendible. A unified dashboard is great for managing social media engagement across LinkedIn, Twitter, Facebook, Instagram and more. It also lets marketing teams collaborate on planning and publishing social content. Sendible does social listening to offer insights. There’s decent analytics too. They also have mobile apps for iPhone and Android.

Sendible is best for:

  • Agencies
  • Startups
  • Social marketing
  • Trend forecasting
  • Social media content
  • Influencer marketing

MeetEdgar


MeetEdgar stands out due to its automation and scheduling features. They even offer continuous posting, which means they will automatically curate and reshare relevant posts on your social media accounts.Pros

  • Excellent automation and scheduling features let you set your social media and forget it
  • Free trial for seven days
  • Analytics for engagement and response
  • Edgar Lite plan starts at just $19 per month

Cons

  • Only integrates with Meta, Twitter, LinkedIn, Pinterest, and Instagram
  • Most affordable plan only lets you work with three networks
  • No central inbox for messages or managing comments

MeetEdgar wins for best automation because they are set up to help time-strapped businesses automate their accounts. This software lets you generate posts using a browser extension, set up category-based scheduling that saves you time and effort, and executes continuous posting that ensures you’re constantly engaging your audience. 

With MeetEdgar, you also get access to an unlimited content library, which the platform will shuffle and schedule for you on your behalf. You can also set up your account to automatically upload your newest content, and you can use an automatic link shortener that helps you save space when you share your content on social media. 

MeetEdgar offers two main plans:

  • Edgar Lite: $19 per month
  • Edgar: $49 per month

Both plans offer similar tools, although the Edgar Lite plan only lets you integrate with three social media accounts. The more expensive plan also offers 1,000 recurring scheduling time slots per week versus just 10 with the Edgar Lite plan. Either way, you can try MeetEdgar for free for seven days.

 Hootsuite

Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest)

G2 Ranking: 4.1 out of 5

Hootsuite

Hootsuite was first on the social media marketing scene and has been around since 2008. Hootsuite is the most blogged about social media platform out there and you will find they exist on most listicles.

They are well known for content curation, organization, scheduling, monitoring, and RSS integration and have a notable reputation. We feel a lot of teams large and small start with Hootsuite and then scale to other services that might meet their needs better.

But, what we can genuinely appreciate is the sheer size of Hootsuite, their marketing prowess, their educational Hootsuite Academy that helps you learn social media marketing and allows you to pay for certifications to arm you with the skills you need to be successful. 

Hootsuite social media management tool allows for bulk scheduling, meaning you can upload several posts at once in addition to client management support. They do not have an Auto Post feature, social inbox or influencer search.

However, it is highly well-known for being a fully integrated tool that has a great social listening feature. They also offer a 30day trial.

Pricing is from $29-$599. 

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