Social Media Management Tools Cost Comparison

Social Media Management Tools Cost Comparison Tool was designed to examine the various Social Media Management tools available in the market today. It compares features for 9 applications, provides cost comparison by analyzing how much money you pay for each feature that you are using.

The Social Media Management Tools Cost Comparison enables businesses to make the correct decisions about social media management tools–decisions that can save thousands of dollars. The comparison table includes over 30 different products, compares costs based on the number of accounts assigned or managed, and allows for customization to include your company’s specific needs.

Social Pilot

Simple & cost-effective social media management tool for teams and agencies

Social Pilot

Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)

Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.

Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.

Another valuable feature is its white label reports, which are especially handy for agencies.


#1 marketing calendar


Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)

Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.

Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.


Platforms: Facebook, Instagram, Twitter, LinkedIn, & YouTube

G2 Ranking: 4.5 out of 5


Agorapulse, similar to the above fully integrated social media management platforms, contains all of the main features of scheduling, visual calendar, social inbox, analytics, and team collaboration. 

Similar to eclincher, Agorapulse also provides a competitor analysis and permits boosted Facebook posts to really capture your audience. Unfortunately, they don’t have an influencer feature so you can’t really stalk your favorite industry leaders.

Regardless, Agorapulse has a cult following of niche users that find this social media management software to meet their needs. Don’t count them out!

Pricing begins at $79 per month up to $399 per month.


Tailwind is a social media manager that focuses on visual content. It has an official partnership with Pinterest and Instagram. This focus makes Tailwind a winner in its niche. 

Tailwind lets you know the best times for posting content on Instagram. It gives you hashtag suggestions too. Tailwind also offers a community of influencers. When it comes to Pinterest, Tailwind streamlines multiple pins with one click. There are tools for re-sharing and re-using social content. With Tailwind Tribes you can easily expand your contact list.

Tailwind name is best for:

  • Small teams
  • Startups
  • Ecommerce
  • Instagram
  • Pinterest
  • Social media scheduling

TweetDeck (good tool for managing Twitter)

As the name suggests, TweetDeck is just for Twitter. It was an independent platform for better Twitter management and now it’s owned by Twitter. It’s like a premium version of the Twitter interface.

TweetDeck splits up the dashboard between posts, notifications, messages and trending. It also makes it easy to see and use trending hashtags. What’s most useful about TweetDeck is the ability to manage many Twitter social media profiles in a single dashboard. It also has superior filtering and searching than the standard Twitter interface. 

TweetDeck is best for:

  • Twitter accounts
  • Startups
  • Individuals
  • Small businesses
  • Hashtags
  • Social media presence


Loomly is our top pick for large team collaboration due to its comprehensive plans for teams of up to 26 people. All plans also come with core features such as audience targeting, post preview, automated publishing, analytics, and more.Pros

  • Try it out free for 15 days
  • Base plans start at just $25 per month
  • Manage and share all your social assets in one place
  • Real-time optimization of posts


  • Plans for large teams can be costly
  • Companies with large ad spend may have to upgrade to a more expensive plan regardless of their team size

Loomly is an excellent option for large teams that want to collaborate on a social media strategy. While their base plan is only accessible for up to two users, their top-tier plan for businesses can include up to 26. 

Core plans from Loomly include the following:

  • Base: $25 per month (2 users)
  • Standard: $57 per month (6 users)
  • Advanced: $119 per month (16 users)
  • Premium: $249 per month (26 users)
  • Enterprise: Price available upon request

This pricing is only available if you pay for a year of management upfront; you’ll pay more if you want to pay for your plan monthly. As you compare options, you’ll also note that each tier of management software has a cap for ad spend, so you will have to use the Premium plan if your business spends $5,000 or more on ads with Meta. 

All plans from Loomly let you post unlimited content and come with core features like audience targeting, automated publishing, post sponsoring, interaction tracking, and basic analytics. You’ll also get chat and email customer service with each of their plans. A 15-day free trial is also available regardless of which tier of coverage you want to try out.


Platforms: Facebook, Instagram, Twitter, LinkedIn, Google My Business, & Pinterest

G2 Ranking: 4.4 out of 5


Sendible is a social media management tool best targeting digital agencies looking for an end to end solution that includes a CRM.

Sendible has a Smart Queue feature similar to e-clincher’s Auto Post, allowing social media managers to repurpose content. Utilize their Social Inbox and social listening tools to monitor keywords, competitors, and mentions of your brand.

While there isn’t an influencer search, Sendible does have a CRM system that enables users to interact with influencers and communicate in real-time. 

Pricing ranges from $29-$299 per month.


Social Media Management Tools Cost Comparison – Our price analysis will help you make a well-informed Social Media Management Tools comparison by looking at the total cost over three years for a number of big brands, as well as some budget options.

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