Social Media Management Tools Review

Managing multiple social media accounts can be difficult. A lot of small businesses manage their fan pages on different sites and aren’t sure which type of software to use to help them better manage and monitor these accounts. We checked out three popular social media management tools and we’ve given them a review so you know which one is best for you.

We are here to help you select the social media management tool which is right for your needs. Our reviews of the top social media management tools will simplify your decision-making so you can spend more time on activities that will grow your business.


Social media management made easy


+Thousands of templates+Easy video creation+Manage on mobile devices+7-day free trial

Ripl offers a platform that makes it easy to generate professional-standard content for social media. As well as offering thousands of templates and over half-a-million stock uses to use for content and animated images, Ripl also makes it simple and easy to create media such as branded videos with just a few clicks.

Posts can be written, edited, and scheduled on the go, as accounts can be directly managed from an Android or iOS mobile device for easy use. Engagement statistics are also available for you to track from one place, and recommended hashtags are provided for audience targeting.

According to Ripl, over 4.5 million small business already use the product, in order to publish and share content across all the major social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Both monthly and annual subscriptions are available, as well as a 7-day free trial.

Sprout Social

We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.Pros

  • Excellent user dashboard lets you manage your social networks in one place
  • Utilize Social Media Optimization tools
  • Analytics and reports help you manage your user engagement and return on investment (ROI)
  • Scheduling tools make creating posts a breeze
  • Free 30-day trial


  • Expensive standard plan
  • Limits to how many social profiles you can manage

We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Meta posts. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out. 

This software currently supports all the major social media platforms, including Meta, Twitter, Instagram, Google+, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:

  • Standard: $89 per month
  • Professional: $149 per month
  • Advanced: $249 per month.

Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. With any of their plans, you also get a mobile app to manage your social media accounts on the go. 

The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option.

Buffer — User-friendly social media tool

Buffer homepage

According to many experts in the business field, Buffer is one of the best social media management tools around. It provides users with a high level of convenience and clarity they need to achieve their business goals.

The advantage Buffer has over all other similar tools is that it allows its users to use its interface to manage all their social media accounts. A user can repurpose, schedule, and create posts, assign different assignments and permissions to team members, etc.

It has three different sections to help the user navigate more easily. The first section is Publish, where you can make direct posts and leave your first comments. The second section is Reply, which you can use to keep all your conversions in one place and monetize your social media efforts. The third section is Analyze, which will help you get thorough reports to measure your performance. It’s the best scheduling app that allows for seamless app integration. It’s especially effective for Instagram marketing as it allows the users to post directly to the page and leave the first comment – an extremely effective smart social marketing trick. Also, you can easily add another raft of hashtags or link to external content without suffering Instagram penalties for redirecting.

Key features

  • RSS feeds connectivity
  • Informative social analytics
  • Multiple posts and tweets
  • Social profile sharing
  • Profile management
  • Multi-media format sharing
  • Analytics and insights
  • iOS and Android support
  • Team collaboration
  • Customized scheduling
  • Standard buffering


  • Free trial
  • Individual – Free
  • Awesome – $10/month
  • Small – $99/month
  • Medium – $199/month
  • Large – $399/month


Best social media management app


+Social media tracker+Social media poster+SEO integration

SEMrush is best known for being an inclusive SEO software platform, but it also incorporates a couple of useful tools for social media management across Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business.

The social media poster allows you to schedule and posts to these different social media platforms. It includes an image editor, UTM-builder and link shortener, for customizing your posts, which you can then publish immediately or according to an automated schedule. There’s also the ability to manage ads specifically across Facebook, Instagram, Facebook Messenger, and the Audience Network.

The social media tracker then allows you to track cross-platform engagement with users, allowing you to collect analytics for reports in a single dashboard. This includes both reactions to posts as well as mentions elsewhere. You can also monitor competitors to determine how often they are posting.

The biggest strength, however, is the fact that SEMrush allows you to integrate your social media management with your overall SEO and marketing strategy, and provides a useful platform that brings everything together in one place.


When it comes to Social Media Management you need to know the right tools and the wrong ones; how to use them; and when.

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