The right tools help you manage and track your social media marketing campaigns. HubSpot’s social media marketing management tools include a toolbox for scheduling tweets, tracking mentions and keywords, and more, all in one streamlined dashboard. This powerful platform helps your social media marketing efforts run like a well-oiled machine.
Update Social Media Marketing Managers are essential for success of any online business. Provides numerous features that allow you to not only post, but also maintain complete social media presence. Our tool allows you to post on Facebook, Twitter, Google+, Linkedln, Pinterest, Snapchat, Instagram and more.
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
G2 Ranking: 4.1 out of 5
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 a month and increases based on custom features.
Sprout Social – Rate: 4.3 out of 5 via G2
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.1 out of 5
Sprout Social has positioned their scalable platform to large organizations and teams known favorably for monitoring, scheduling posts, analytics, and team management with approval workflows. Those interested in employee advocacy will also enjoy this social media management tool.
This simple yet powerful platform is user friendly and offers all of the basics that you’d expect in addition to any customized features upon requests. One such feature is the individual statistics for each post.
Sprout offers post approvals and administering permission settings, which caters to digital agencies in addition to medium sized businesses.
There is a social inbox tool that is great for communicating and engaging with your audience, in addition to a social monitoring and keyword search feature. Unfortunately, it does not have the Auto Post with queues feature or an influencer search feature.
Pricing begins at $99 per month up to $249.
Sendible is brimming with features tailor-made for busy agencies.
Like the rest of the social media management tools on our list, the platform allows you to schedule and monitor engagements across multiple social accounts. For marketers juggling a roster of clients and campaigns, a dedicated management platform is a must-have or reining in the chaos.
Sendible encourages the use of workflows and approvals for the sake of assigning and delegating tasks in a timely manner. Features such as roles and account limits are helpful for agencies working alongside clients and freelancers. Much like Sprout’s own ViralPost, the platform has its own optimized timing feature as well.
Pricing: “Creator” plan starts at $29/mo.
Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.Pros
- Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
- You can integrate their social media management platform, which works with all major social media networks
- Social media planning for individuals starts at $10 per month
- A free edition with limited features is available with an option to upgrade
- Plans for agencies start at $230 per month, which is on the expensive side
- Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend
Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.
When it comes to their social media management software, Zoho offers three plans for businesses:
- Standard: $10 per month
- Professional: $30 per month
- Premium: $40 per month
Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost.
A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.
Manage social media marketing campaigns without the need for additional software, schedulers or errors.