Social Media Marketing Monitoring Tools

Whether you are conducting research for your marketing campaign or keeping an eye on your competition, now you can use this special report to find the web’s best and most affordable social media marketing monitoring tools. Added: 11/24/2007 Compared: MarkedUp vs. Social Mention

Social Media Monitoring Tools are software that are used to increase customer service, engagement, and development through social media channels. The current Top 5 Media Monitoring Tools are Social Mention, Google Alerts, HootSuite, Iconosquare, and MavSocial. These social media management tools help you find relevant social conversations about your brand or keywords. The conversation can then be automatically shared on different social channels you designate.

Keyhole

Keyhole helps you monitor your Twitter and Instagram accounts – you can look at keywords, hashtags, URLs, and usernames. You can both see data in real-time and historical information, while you can also view heat maps that show you activity levels in certain parts of the world.

12 of the Best Social Media Monitoring Tools to Consider | Social Media Today

 Hootsuite

Hootsuite is a very popular, freemium, social media monitoring software that can track activity across a number of social networks and platforms – those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. You can also manage social media accounts by scheduling posts across multiple platforms. If more than one person is handling a social media account, you can also delegate tasks.

12 of the Best Social Media Monitoring Tools to Consider | Social Media Today

 Sprout Social

Intelligent, real-time social media monitoring with Sprout

Sprout Social

Description: Similar to Hootsuite, Sprout Social’s monitoring and engagement tools are part of its social media management software. Sprout Social has two separate features for social monitoring and engagement.

In the Smart Inbox, you’ll get all your social media mentions and messages. With the discovery feature, you can search for particular keywords on Twitter or Instagram (for example when someone mentions your brand without tagging your social media profile).

Platforms supported: Twitter, Facebook, Instagram, LinkedIn, and Google+

Prices (per user): $99 per month, $149 per month, and $249 per month

Agora Pulse

Discover what people are really saying about your business

Description: Agora Pulse is also an all-in-one social media management tool, which comes with scheduling, monitoring, engagement, and analytics features.

Its inbox collects all your social media mentions while its listening feature allows you to search for keywords, URL, and handle on Twitter. Agora Pulse also allows you to monitor comments on your Facebook and Instagram ads.

Platforms supported: Twitter, Facebook, Instagram, and YouTube

Prices: Free, $79 per month, $159 per month, plus enterprise options

Brand24

Brand24 was founded in Poland in 2011, quickly building a name for themselves. Within two years their software was being used by big-name companies, such as Intel, Panasonic, and AirFrance. They have continued to attract well-known cusoterms, including Uber, H&M, and IKEA.

They offer three plans, ranging from Plus (at $49/month) to Max (at $199/month). Each plan adds additional users, the number of keywords you can track, and the number of mentions per month. The speed of tracking also improves with each plan. 

When you set up your Brand24 account, you create a Project. This is the social identity for whom you intend to monitor mentions and social activity. On higher plans, you can follow more than one Project.

Brans24 is more than just a mere social media listening tool, however. It provides you with comprehensive data and analysis. It helps paint a thorough picture of how the world perceives your brand.

Brand24

Brand24 was founded in Poland in 2011, quickly building a name for themselves. Within two years their software was being used by big-name companies, such as Intel, Panasonic, and AirFrance. They have continued to attract well-known cusoterms, including Uber, H&M, and IKEA.

They offer three plans, ranging from Plus (at $49/month) to Max (at $199/month). Each plan adds additional users, the number of keywords you can track, and the number of mentions per month. The speed of tracking also improves with each plan. 

When you set up your Brand24 account, you create a Project. This is the social identity for whom you intend to monitor mentions and social activity. On higher plans, you can follow more than one Project.

Brans24 is more than just a mere social media listening tool, however. It provides you with comprehensive data and analysis. It helps paint a thorough picture of how the world perceives your brand.

Talkwalker

Talkwalker is a large-scale social marketing tool, aimed predominantly at large businesses and enterprises. One of its components is Talkwalker Analytics, which is a social listening and analytics suite.

It analyzes online, social, print and TV/radio content in one. It incorporates image recognition technology to track 30,000 brand images.

Not only can you monitor results in real-time, but you can also access more than two years of historic data.

Talkwalker provides the tools to undertake social listening for your brand over 10 social networks. It goes further than that, however, and monitors discussion on online news sites, blogs, forums, and even offline databases. In total, it monitors 150 million websites.

Of course, social listening is only one of Talkwalker’s features, and heavy-duty tools don’t come cheap. The Basic plan (for smaller brands or owned media-focused organizations) costs $9,600 per year, with Corporate and Enterprise plans available on request.

 Falcon

Before we dive into the 14 other (almost) equally great monitoring tools out there, allow us to introduce ourselves…

Falcon social media monitoring tools

Falcon’s social media monitoring tool is just what you need to track trends and brand perception. Our tool draws insights from millions of online sources to keep you up-to-date and ready to act when opportunities or potential crises arise. You can track keywords, hashtags, and names—then see the results broken down by demographics and sentiment. Our advanced parameters allow you to narrow the search down with variables such as word combinations and exclusions.

Features

  • Discover a goldmine of information: from trending topics and hashtags to how your campaigns are doing.
  • See the results broken down by demographics, sentiment and influencers.
  • Set email notifications for unusual activity alerts and daily updates of selected mentions.
  • Discover which social media influencers are interacting with your topics of interest.
  • Receive automated reports of trending topics and mentions directly in your inbox.

Conclusion

The Complete Guide to Social Media  Monitoring Tools for Monitoring your Brand and Competitors on Twitter, Facebook and Anywhere.

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