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Social Media Marketing Software Tools

There is several social media marketing software available in the market, but sadly not all of them live up to the expectations. It is essential to use only the best services. If you are wondering what social media marketing software tools can help you out with all your social media needs, then this post will be useful for you. And since it’s not easy to choose software for all your needs, I’ve created a list that will help you along.

1. Buffer

The platform for successful social media management

Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).

Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.

We have a suite of products for publishingengagementanalyticssimple landing pages, and team collaboration. Our products are carefully considered and highly refined to help social media marketers and teams work more efficiently and effectively.

Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

2. eclincher

Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok

G2 Ranking: 4.7 out of 5

eclincher might just be the best-kept secret in social media due to their grassroots ‘word of mouth’ content marketing efforts in the past. ec, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.

why eclincher?

They are pushing out extremely more value to marketing agencies and larger business teams, than their competitors. 

You might expect that customer service is a standard in general. But, in the SaaS world eclincher’s support team takes the clients’ expectation of service seriously, and not just because they are 24/7. 

You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automation, eclincher helps social media managers save time using a single dashboard with this digital marketing platform, automate mundane marketing tasks with bulk scheduling options, RSS feeds, queues, etc.

Every feature or capability seems to have the goal of productivity in mind to the end-user.  

An all-in-one social media management tool and consistently expanding platform, eclincher is packed with all the value every social media team needs (and wants too).

Scalable from the professional solopreneur, SMBs (Small & Medium-Sized businesses), Enterprise, to Agencies with large teams who need that extra workflow and internal/external team collaboration.

The huge benefits you gain working with a well-rounded solution help you quantify your return, increase productivity, save precious time, and gain back insight into what is working and what isn’t.

It stands to note their customer support is consistently and notably awarded best in class from sites like G2CrowdCapterraGetApp, and the like.

This top-rated powerful social media management tool, or should we say a platform, has everything you need to execute your social media marketing strategy.

There are loads of value in the features and capabilities offered, such as a comprehensive content publisher, savvy drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel tailored social media post-editing. 

If Instagram scheduling is top of mind you’ll love the custom Instagram grid planning, and being able to schedule Instagram stories and carousels with push notifications.

eclincher has an intuitive scheduler toting auto-posting with smart queues, a very smart inbox or social CRM so you never miss a review, message, or engagement, integration of RSS feeds, suggested content plus curation, keywords and hashtags monitoring, social media analytics reporting including Google Analytics, URL shorteners, campaign tracking and more.

This social marketing tool has it all to keep campaigns innovative and organized catering to multiple social media account(s). 

Did we mention they already partner with a wide range of companies like Canvawave? videoZendeskBitlyFeedlyUnsplash and add more integrations constantly? Slack and TikTok for Business are coming in the 1st quarter of 2021.

If they don’t have a feature or integration you need, your odds are good they probably will soon. 

Remarkably, two of the most amazing benefits of working with eclincher are their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without costs pushed onto users.

The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.

Compared against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr eclincher is the best choice for scaling large accounts with multiple locations or brands.

You won’t have to lose capabilities concerning visual marketing either.

In other words, if the feature doesn’t exist, suggest it with their live 24/7 live chat offering and if it is scalable and beneficial for companies like you, they will implement that suggestion. How cool is that?

They have recently updated their UI in July 2019 to be more user-friendly and users are raving! There are a lot of features to choose from, so make sure to get a live FREE personal demo. 

Pricing starts from $59 per month up to $219 for more advanced plans. Pricing supports up to 40 social media profiles, but some clients have hundreds of profiles and require a more custom social media plan.

Customized add-ons such as Reputation are also available for larger teams so be sure to check out their paid plans. LIVE demos are available with their team and currently, they offer a 14-day FREE trial with no credit card required.

(Chrome extension for browser extensions; app available for iOS and Android)

If you are a current client you may also benefit from their referral program

3. Sprout Social

Real people. Real brands. Real connection.

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

4. Hootsuite

Manage all your social media in one place

Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

5. Monday.com

monday.com is primarily an organization tool. You can use it to better organize most areas of your business, including social media marketing.

You begin by picking the template that best suits your needs. You can then customize that template to suit your exact workflow and needs. You can use as many templates as you need to address your workflows.

You can then adjust the columns to decide what’s essential to your team, using the software to capture and visualize all the info you need.

You then invite all relevant team members to collaborate. monday.com allows you to keep all your conversations, files, briefs, checklists, and sheets in one place.

You can then plan relevant timelines, track progress and keep an eye on your week.

While this does not sound specific to social media marketing, monday.com is a useful tool for setting up content and/or social media marketing calendars.

There are multiple pricing levels, depending on the services you require and your number of users. The Basic Plan for one user starts at $25 per month (when billed annually).

6. Sendible

The #1 social media management tool for agencies

Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)

Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.

Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.

7. GAIN

GAIN helps businesses automate and streamline their content marketing.

GAIN gives you a centralized content command center, where you can create social media content, get client approval, and schedule all in one place. It allows your whole team to collaborate.

You can automate your collaboration and approval workflow. Just define your approval workflow, and GAIN takes it from there. GAIN automatically notifies each team member, client, or stakeholder when he or she has content to review.

Firms can use GAIN for both social media content (Facebook, Twitter, Instagram, and LinkedIn) and other marketing assets, such as PDFs, Photoshop and Illustrator files, Word and PowerPoint files, videos, text, and images.

GAIN offers all of its services for a flat rate of $20 per user.

Conclusion

We hope that this guide has helped you to navigate the wide world of social media marketing software. There are plenty of tools out there, but it’s important to have a solid understanding of your needs before you begin sorting through them. Ultimately, we believe that the right social media management tool will match your particular social media marketing needs and requirements nicely.

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