The marketing mix is a fundamental concept in business that plays a crucial role in determining the success of a company’s marketing efforts. It refers to the combination of elements or variables that a business can control to influence consumer purchasing decisions. These elements are commonly known as the 4Ps: Product, Price, Place, and Promotion….
Market research plays a pivotal role in the success of any entrepreneurial endeavor. It provides invaluable insights into customers, competitors, and market trends, enabling entrepreneurs to make informed decisions and develop effective strategies. This article explores the definition and importance of market research in entrepreneurship and provides an overview of the article’s structure. Overview of…
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