Social Media Marketing Tools for Business

Social Media has become a crucial element of not just business but for day-to-day life. That’s why it’s important that you find the right social media platforms for your business, whether you’re starting a new Facebook page or are looking to get more out of your existing Twitter feed. With literally thousands of social media platforms to choose from, deciding which are the best for your needs can be quite tricky. That’s where we come in!

Facebook, Instagram, Twitter, Pinterest, Snapchat… in the past few years social media platforms have suddenly become a basic requirement for any business. They can be confusing to set up but are often essential for businesses looking to connect with customers in the digital space. Figuring out which platform is best for your business can be tricky so here’s who you should be using if you don’t know where to get started.

Social media schedulers make staying active and engaging on social media easier for us mortals, making our load easier and paving the way for greater impact.

If you really want to get your social channels in shape you should seriously consider adding the following tools to your marketing toolkit.

Biteable

Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.

With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?

Buffer

Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.

You can do some pretty neat things with Buffer:

  • Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
  • Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
  • Upload custom photos and videos (or use ones pulled from the article you shared).
  • Access complex analytics to track your content’s performance.
  • Create a posting schedule so your content gets spread out throughout the day.
  • Reply to posts from inside Buffer.
  • Add team members.

A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.

Buzzsumo

Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.

Buzzsumo is a research tool that tells you how your content is doing and who’s spreading the word.

Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.

One of the most powerful research tools on the market, the functionality includes:

  • Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
  • Find influencers related to particular topics.
  • Get alerts based on keywords, brand name, links, author name, or domain.
  • Track competitors and do an analysis based on their content.
  • Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
  • And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.

Missinglttr

Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.

Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.

Hootsuite

Manage all your social media in one place

Hootsuite

Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Sprout Social

Real people. Real brands. Real connection.

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

Agora Pulse

Social media management simplified

Prices: Free, $79 per month, $159 per month, plus enterprise options

Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.

Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.

Sendible

The #1 social media management tool for agencies

Sendible

Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)

Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.

Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.

eClincher

Best in class social media management tool

eClincher

Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)

Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.

Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.

Social Pilot

Simple & cost-effective social media management tool for teams and agencies

Social Pilot

Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)

Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.

Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.

Another valuable feature is its white label reports, which are especially handy for agencies.

CoSchedule

#1 marketing calendar

CoSchedule

Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)

Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.

Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.

MavSocial

Streamlined social media management

MavSocial

Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)

Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.BROUGHT TO YOU BY

Publish Flawlessly.

Facebook marketing tools

If Facebook is a part of your social media strategy, you’ll want to make sure your marketing tool belt is stocked. From everything you need for publishing content, engaging with your audience, and analyzing your results, these tools will help you transform your Facebook strategy.

With all the algorithm changes, figuring out how to boost Facebook engagement is a priority for every social media marketer. Use these tools to plan, execute and analyze the perfect Facebook marketing strategy.

A Facebook dashboard is the central hub for your data and analytics. Read through this guide to learn why a dashboard is so important, which metrics to include and the tools you need to build your own.

Sprout Social Product Image of Analytics Facebook Competitors Report

What can Facebook marketing tools do?

  • Simplify your Facebook posting by scheduling messages to automatically publish.
  • Delegate or remove access to users to manage your Facebook presence as a team.
  • Give access to a Facebook CRM, allowing you to cater messages to individuals.
  • Report on your Facebook performance across all of your profiles.
  • Dig into your Facebook competition to see how you stack up.

Twitter marketing tools

Plenty of Twitter tools have come and gone over the years. So how do you know what software is worth investing your time and money in? These roundups will give you plenty of reliable and proven marketing tools for Twitter so every piece of your strategy is valued.

Sprout Social Product Image of Analytics Twitter Trends Report

Tired of buying Twitter tools you only use for a week? Bad software wastes time and money–even if the tool is free. We’ve compiled a list of 10 great tools for everything from scheduling Tweets, running Twitter Chats, automating processes, and more.

Which Tweets get the most engagement? What’s the age range of your audience? Who’s liking and Retweeting you the most? Use the tools in this list to answer all these questions and never be left in the dark about your Twitter analytics again.

What can Twitter marketing tools do?

  • Manage multiple Twitter profiles from a single location.
  • Schedule months of Twitter content from a single social calendar.
  • Provide historic data on interactions with your social media followers.
  • Monitor all of Twitter for mentions of your brand or products.
  • Run detailed reports on your Twitter marketing to showcase internally.

Instagram marketing tools

Looking for the best apps to edit photos before sharing them with your audience? Or maybe you need data on how well your campaigns are performing. Having the right Instagram tools handy makes it easier to engage with your audience, create better content and analyze your efforts.

Sprout Social Product Image of Analytics Cross-Channel Sent Message Performance Report

It’s time to do a deep dive into what is and isn’t working for your brand on Instagram. Brands know they need Instagram, but how do they measure and make sure the platform works? Use these seven Instagram analytics tools to measure engagement, audience growth, hashtag stats and more.

Engaging your audience at a glance with eye-catching images is key to Instagram success. Master every element of producing great-looking visuals for Instagram with these apps for every situation.

What can Instagram marketing tools do?

  • Manage and publishing engaging content from a single place, including desktop.
  • Benchmark your Instagram performance with deep analytics.
  • Monitor the network for hashtags to leverage or messages that need a reply.
  • Measure your overall performance to prove the value of Instagram internally.

Conclusion

Your business needs more followers on social media for free. More traffic on its website gives it the opportunity to increase sales and you want this more than anything else right? That is what everyone desires for themselves, but not everyone knows how to go about making their dreams come true. You can do this by joining social media platforms that can get more followers for free for your business.

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