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Social Media Marketing Tools in India

Social Media Marketing in India is one of the most important aspects of any business. If you’re looking to grow your business online, then you need to focus on Social Media Marketing in India. This is because social media can be a powerful marketing tool for businesses of all sizes in India. Not only does it help you build relationships with potential customers, but it also allows you to reach a wider audience than ever before.

Utilize all of the opportunities offered by social media to get a good start. The tools you will require are neatly categorized here, along with several top-notch utilities for your reference. Examine the list of Social Media Marketing Tools in India, social media marketing tools for small business, social media tools and social media marketing tools free.

What is Social Media Marketing?

Social media marketing is a marketing strategy that uses online platforms to connect with customers and promote businesses. The benefits of using social media to grow your business include increased customer engagement, increased brand awareness, and more profits. To use social media marketing successfully, you’ll need to understand the different types of social media platforms and how they can be used to reach your target audience. Additionally, you’ll need to develop effective strategies for using social media to get feedback from customers and gather data about your business.

How to Use Social Media to Promote Your Business

There are three main ways that businesses can use social media to promote their products or services:

– Posted content: This type of social media marketing involves posting new articles, blog posts, or other content on various websites in order to attract attention from potential customers. This type of advertising is useful for companies that want to increase brand awareness or visibility among a specific audience.

– Linkedin Ads: Linkedin ads are short pieces of text that are placed at the top or bottom of certain websites in order to promote a company’s profile and offer visitors a chance to learn more about the company and its products. These ads are usuallysponsored by companies looking for new leads or customers.

– Twitter Ads: Twitter ads are similar to Linkedin ads but they are placed on Twitter instead of on website pages. They are used primarily by businesses looking for new followers or memberships.

How to Use Social Media to Grow Your Business

Another way that businesses can use social mediato grow their business is by using it as a communication tool for employees and customers alike. Employers can post job openings, share customer stories, or provide information about special deals or discounts available at the company during specific times (for example, during holiday seasons). Additionally, businesses can create accounts on popularsocial networking sites like Facebook and LinkedIn in orderTo keep in touch with current and potential customers.

How to Use Social Media to Grow Your Business

There are a number of other ways that businesses can use social media to promote their products or services. For example, businesses can use social media to offer discounts or deals to their customers, post tutorials on how to use certain tools or products, or share photos of new products or services in order to create buzz and increase word-of-mouth marketing.

Social Media Tools

1. BuzzSumo

Tools for social media: BuzzSumo
the website

Plans begin at $79 per month.


You can use BuzzSumo to discover the most popular content and influential people. All you need to do to get started is search for a topic or a domain, and you can use it to examine which material works best for any topic.

By identifying which of your own pages received the most engagement, you can all use BuzzSumo to gain a better knowledge of your influence on social media and create smarter content plans. The findings will be broken down by shares on Facebook, Twitter, Pinterest, and Reddit by BuzzSumo.

2. Google Trends

Google Trends is a tool for social media.
the website

Payment: Free


Google established Google Trends as a totally free tool to assist anyone looking for hot topics online.

It is used by brands to keep track of major events throughout the globe. This is how many professionals find and exchange information about what’s currently trending.

Additionally, you can use Google Trends to track terms to determine whether they are trending and how their current volume contrasts with that of earlier months and years. Your content marketing and social media marketing plan can then be informed by this information.

3. Buffer Publish

Buffer is a social media tool.
Web address:

Free with premium subscriptions beginning at $15 per month


Buffer is a collection of tools for developing brands that make it simple for companies and marketing teams to plan social media posts, track results, and manage all of their accounts in one location.

For instance, Buffer Publish enables you to schedule the posting of content to your social media accounts, and after you add it to your Buffer queue, it will publish at the times you choose.

We have a terrific Chrome Extension that’s ideal for buffering when you’re browsing the web or on the go, in addition to our web application, Android, and iOS apps.

4. Canva

Canva’s website address is

Cost: Free (Canva for Work costs $12.95 per month to get started)


Canva is a terrific additional tool that absolutely every online brand or business should be aware of.

Social media marketers and managers frequently need to be able to produce stunning photographs without the assistance of a designer. It is what contributes to a successful social media strategy.

Canva is the app that so many marketers use to rapidly create beautiful social media photos. Without having to perform much actual design work, you can make your photographs look professional by using the pre-made themes, icons, and illustrations.

Canva offers a user-friendly drag-and-drop interface in addition to a sizable collection of over two million graphic assets.

5. Unsplash

Tools for social media: Unsplash
Internet address:

Payment: Free


Unsplash is one of our favorite resources for design, photography, and video. Unsplash is a vast collection of cost-free, licensed professional images that you can use.

Many social media marketers love using Unsplash images because they may give your content a polished, professional appearance.

Additionally, there are a ton of Unsplash collections to browse. Finding a few photographers whose images you truly like and following them will allow you to always see their most recent work.

Social Media Marketing Tools in India

  1. Bundle Post

You can search, update, and schedule all of your content using Bundle Post from a single spot. With the aid of a browser plugin, it functions much like a social networking dashboard. It has a free trial duration of 30 days. So take your time to consider whether this technique will be effective in retaining your audience.

  1. Buffer

Buffer is an easy-to-use solution for scheduling your postings. Your Facebook, Twitter, LinkedIn, and Pinterest pages can all be integrated. With this application, you can schedule all of your posts for each social media platform from a single location and save a ton of time.

  1. Babbly

Giving and taking is the key to using Babbly. The unique selling proposition of this fantastic app is the ability to share other content in exchange for shares of your own stuff. With just one click, you may quickly post your content on several social media sites at once. You may set the precise time when you want to post your material on Babbly and social media using its content scheduling capabilities.

  1. MavSocial

MavSocial is a free service that may help you with your social media marketing campaigns by saving you a ton of time. It makes post scheduling, organizing, and storing simple and cost-free. It is a multi-service platform that offers several social media-focused solutions, many of which are typically not free. Spend some time learning how to utilize this tool so that you can get the most out of it.

  1. Sprout Social

Another content curation platform that offers a 30-day free trial is Sprout Social. By enabling you to participate in social conversations, it is an odd tool that allows you to maximize your social media presence. It gives excellent possibilities for keeping an eye on these social chats and enhances your reputation with customers.

With Sprout, you may quickly speed up your response time. It enables you to manage your complete social media profile using a single platform and offers statistics for campaign optimization. It aids in the self-analysis of all your marketing initiatives and functions rather quickly.

Social Media Marketing Tools Free

  1. Buffer

One of the leading competitors in the social media management market is Buffer.

  • There is one user.
  • Three profiles total.
  • Instagram, Facebook, Twitter, LinkedIn, and Pinterest are supported platforms.
  • Up to 10 posts may be scheduled per channel.
  1. Later

When is the optimum time to post on Instagram anyway? Later began as only an Instagram scheduling tool, but it has evolved into a more comprehensive social media planner.

  • There is one user.
  • six profiles total (1 per platform listed below)
  • Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn are supported platforms.
  • Schedule: 10 posts per profile each month are possible.
  1. Friends+Me

A lesser-known social media site called Friends+Me is useful if you’re searching for a straightforward application to get you started

  • There are two users.
  • There are two profiles.
  • Platforms supported: Tumblr, Pinterest, Facebook, Twitter
  • Available for five postings per queue (2 queues included on the free plan)
  1. Hootsuite

One of the most widely used social networking platforms, Hootsuite, provides a strong, trustworthy free version.

  • There is one user.
  • There are two profiles.
  • Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest are supported platforms.
  • Available for up to five messages at once.
  1. CoSchedule

Finally, CoSchedule’s marketing calendar is available for free forever. CoSchedule is a well-known marketing management application. It does not let you down.

  • There is one user.
  • There are two profiles.
  • Facebook, Twitter, Instagram, LinkedIn, and Pinterest are supported platforms.
  • Available for up to five messages in advance.

Social Media Marketing Tools For Small Business


Most small firms rely on one individual to manage their social media, who occasionally handles several other tasks as well. And Hootsuite is the best single-user platform available right now. Hootsuite provides limitless posting and scheduling for a very reasonable price, just like Zoho. You should give the free plan some thought because it lets you queue up to 30 posts at once, which may be more than enough.

We advise the professional tier, priced at $25 per month, for small enterprises. The scheduling cap has been lifted and the number of social profiles increased from three to ten, which should be more than adequate to meet the demands of a small business even though it only supports a single user.

Zoho Social

The ideal choice for a small business wishing to maximize its social media presence is Zoho Social. The main appeal of Zoho is that it provides top-tier value for your money; it has a generous free plan and its most affordable premium tier only $10 per month.

However, this economy does not imply that you will be wanting in features. You can schedule as many posts as you want across up to seven profiles, even on the basic free plan. However, Zoho Analytics must be purchased if you want analytics, and many of Zoho’s other features are restricted to higher levels.


Sendible is a smart choice if you enjoy fiddling with all the available options for hours on end. You can get some really crucial features, like send time optimization, inbox message tagging, and listening for Facebook and Twitter, on their $25 tier.


Two of the hottest apps in town, TikTok and Snapchat, are essential if you want to connect with a younger audience. The only platform on this list that can be used with both Snapchat and TikTok is Loomly, so if you want to have the biggest impact on these apps, you should consider using it.

Obviously, Loomly offers more than just those two, including all the essentials a small business should have. It has excellent organizing features that let you manage the pipelines for your team and projects.

Sprout Social

The cheaper price point of our small company champion, Zoho Social, contributed to its selection. However, you might want to think using Sprout Social if your company has a little extra cash to spend.

With its lowest tier costing $99 and no free plan in sight, Sprout Social is one of the most expensive services on this list. With a price like this, there is no posting cap, as one might anticipate. However, Sprout Social does have some very stringent restrictions on the number of social profiles it will allow, only allowing 5 on this plan and 10 on its most expensive ($249 per month) plan.

How to Get started in Social Media Marketing.

The first step in starting a social media marketing business is finding an amplifier for your platform. An amplifier helps you to reach a larger audience with the right content and techniques. You can use an amplifier to:

– Increase your social media visibility

– Grow your website traffic

-Build brand awareness

-Get feedback from customers

Use social media to reach new customers

Your first step in growing your business on the web is using social media to reach new customers. Use your platform to:

– Share interesting content that can interest your target audience

– Talk about what you do and how it can help others

– Connect with potential customers through social media

– Grow your business through social media marketing

Use social media to grow your business

The next step for growing your business on the web is using social media to get feedback from customers. Use your platform to:

– Share helpful customer service tips

– answer any questions customers have about your products or services

– Send customer surveys to see how people feel about your product or service

Tips for Success in Social Media Marketing.

One of the most important things you can do when marketing your business on the web is to target your audience. By targeting your audience, you can ensure that your social media posts are directed at the right people and that you’re getting the most out of each visit.

To find out what demographics your potential customers are, use social media platforms like Facebook, Twitter, and LinkedIn to research your target market. Additionally, consider using focus groups or surveys to get feedback about what interests your customers.

Use social media to grow your business

When it comes to growing a small business on the internet, there are many ways to do it. One way is to use social media as a marketing tool to grow your business. By using social media platforms to post updates about your company, post deals and discounts for customers, and share information about upcoming events or products, you can help build a community around your business and encourage more people to connect with you.

Use social media to get feedback from customers

If you want to get feedback from customers about their experience with your company or product, use social media platforms like Facebook, Twitter, and LinkedIn in order to gain insights and feedback that will help you improve future products or services. Additionally, by asking customer questions directly on these sites, you can obtain valuable feedback that can be used in planning future campaigns or expansions for your business.


Social Media Marketing can be a great way to reach a larger audience and boost sales. However, it’s important to take time to prepare your listing and promotional strategy before you get started. By optimizing your product listing for SEO, creating attractive photos, and pricing your products competitively, you can give yourself the best chance for success. Promoting your products through social media, influencers, and other marketing channels can also help you reach more potential customers. By monitoring your sales and making necessary adjustments, you can ensure that your business is successful in the long run.

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