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Marketing Strategy Theoretical Framework
A well-defined and effective marketing strategy is instrumental in determining the success of any organization. A robust marketing strategy serves as the roadmap that guides businesses towards achieving their objectives, whether it’s increasing market share, expanding customer base, or enhancing brand reputation. Without a carefully crafted plan, businesses risk losing their competitive edge and struggling…
Marketing Strategy Vs Non-Market Strategy
In the realm of business and organizational management, strategies play a crucial role in achieving success and gaining a competitive edge. Among the various types of strategies, marketing strategy and non-market strategy are two key approaches that businesses employ to achieve their goals. While both strategies aim to influence outcomes, they operate in different domains…