You’re in search of social media platform software. You might need a social media marketing tool to create different landing pages for each of your campaigns, or perhaps you already have an existing business and need affordable social media solutions to push your company’s message out further.
Wow, is this list big! There are so many options and it can be hard to determine which software you should use. I’ve tried many of these and still have a few remaining on my computer. Many of them worked great but I always have to remind myself that 80% of social media platform software is useless if you’re just starting out.
Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok
G2 Ranking: 4.7 out of 5
eclincher might just be the best kept secret in social media due to their grassroots ‘word of mouth’ content marketingefforts. eclincher, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.
They are pushing out more value and functionality to businesses, marketing agencies and larger teams, than their competitors.
You might expect customer service to be a standard. But, in the SaaS world, eclincher’s support team really takes the clients’ expectation of service seriously. They offer 24/7 live chat support, 1 on 1 demos or meetings and listen to their customer’s feedback. Their customer support is consistently and notably awarded best in class from sites like G2Crowd, Capterra, GetApp and the like.
You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automations, eclincher helps marketers and social media managers to save time using a single dashboard. This digital marketing platform automates tasks such as bulk scheduling, publishing from smart queues and RSS feeds, collecting and responding to all social media interactions in one inbox, automated and custom analytics reports, and team collaboration workflows. In addition, you can find a comprehensive content scheduler and publisher, drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel customized social media post editing.
This top rated powerful social media management tool, or a platform, has everything you need to execute your social media marketing strategy.
If Instagram scheduling is top of mind you’ll love the Insta Link in bio traffic driver, custom Instagram grid planning, and being able to schedule Instagram posts, stories and carousels.
The eclincher’s inbox or a social media CRM is desinged so you never miss an interaction, a message, a comment or a review. All interactions are automatically collected in one inbox. Once you reply, you can complete the item and “clean” your inbox.
In addition, eclincher helps you discover relevant content and eassily curate and publish articles to your social mediaprofiles.
Also included are keywords and hashtags monitoring, social media analytics, Google Analytics integration, URL shorteners, campaign tracking and more.
This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social mediaaccount(s).
Remarkably, two of the most amazing benefits of working with eclincher is their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without additional cost pushed onto users.
The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.
Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr, eclincher is the best choice for scaling large accounts with multiple locations or brands.
If a feature doesn’t exist, suggest it with their 24/7 live chat and if it is scalable and beneficial for companies like yours, they will implement that suggestion. How cool is that?
They have recently updated their User Interface in January 2022 and users are loving it! There are a lot of features to choose from, so make sure to get a live FREE personal demo.
Plans are scalable and customizable with add-ons such as Users and Profiles. The platfrom supports large accounts with hundreds of profiles and users for large companies.
Currently they offer a 14-day FREE trial with no credit card required.
Pricing starts at $59/month (1 user) – $219/month (6 users).
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
G2 Ranking: 4.1 out of 5
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 per user/month and increases based on custom features.
Simple & cost-effective social media management tool for teams and agencies
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
#1 marketing calendar
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Sprout Social – Rate: 4.3 out of 5 via G2
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.1 out of 5
Sprout Social has positioned their scalable platform to large organizations and teams known favorably for monitoring, scheduling posts, analytics, and team management with approval workflows. Those interested in employee advocacy will also enjoy this social media management tool.
This simple yet powerful platform is user friendly and offers all of the basics that you’d expect in addition to any customized features upon requests. One such feature is the individual statistics for each post.
Sprout offers post approvals and administering permission settings, which caters to digital agencies in addition to medium sized businesses.
There is a social inbox tool that is great for communicating and engaging with your audience, in addition to a social monitoring and keyword search feature. Unfortunately, it does not have the Auto Post with queues feature or an influencer search feature.
Pricing starts at $99 per user/month – $279 per user/month and increases based on custom features.
Streamlined social media management
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, & TikTok
G2 Ranking: 4.6 out of 5
Loomly is a social media management tool for branding and content creation.
Compared to other social suites, Loomly isn’t a fully integrated solution as of yet. Due to its core focus on content creation, they unfortunately lack features larger businesses find valuable such as listening and monitoring.
Loomly does have a visual calendar and content suggestion feature to assist social media managers in their curating strategy. While they do not currently have a social inbox, they do provide social monitoring and client management features.
There isn’t an influencer search option, but we still think Loomly is a solution that might make great sense for some solopreneurs and small businesses.
Pricing is from $26/month – $269/month, billed annually.
Social media has been growing rapidly in popularity over the past ten years, and it is estimated that new users are joining at a rate of around one per second. However, some platforms have been growing even faster than others, as there are currently more than two billion active users on Facebook alone. With social media being so popular at the moment, it might be tempting to join the bandwagon and create your own profiles on these different platforms.