Library services are essential, but it can be difficult to get the word out there about what we do. You might be thinking, “What can I do?” And the answer is, quite a bit! Here are some tips to help you start and use social media for library services.

What is Social Media and What Is It Good For?

Social media is a way to connect with other people online. It can be used for various purposes, such as sharing photos and videos, connecting with library staff, and exchanging ideas. Social media can also be used to build relationships with customers or donors, and promote library services.

What Are the Benefits of using Social Media for Library Services

The benefits of using social media for library services include:

– building relationships with customers or donors

– promoting library services

– sharing photos and videos

– connecting with other people online

Social Media Post Ideas for Libraries

Social Media Post Ideas for Libraries
  1. Posts That Boost Engagement

Make sure to engage your customers in social media because we frequently overlook its “social” component. Everything revolves around your interactions and connections with your neighborhood. To find out which resources patrons use more frequently, pose a question like, “What library program can you not live without?” or conduct a poll. People will enjoy participating in these if they are educational and entertaining, and you will learn more about their needs from your library. Try holding a contest for fun prizes or the chance to be reposted, creating a silly mad libs for users to comment on and fill in the blanks, or posing a “this or that” type of graphic if you want to keep it lighthearted and entertaining. It’s constant.

  1. Favorite

This one is pretty simple: list your favorites! Favorite song, favorite movie, favorite tool or piece of software, favorite local eatery, etc. There are no boundaries! Share your passions with your followers and perhaps invite them to share their own. Create a list of favorites by compiling the favorites of various staff members or librarians on the same subject. You see what I mean.

  1. Personal

The content that resonates with readers the most is typically the personal stuff, as we have discussed in numerous previous blog posts. Share relatable tales, publish a “getting to know the staff” article with interesting staff member tidbits, or produce a behind-the-scenes video or image that provides a peek at activities or procedures in the library. Even the difficulties the library faces can be discussed. For instance, a lot of animal shelters in the area post pictures of cute puppies and kittens looking for homes, but they also share when they’re having trouble finding homes for particular animals or are running low on food and resources. Just be genuine and wise about when to balance your content’s positive and negative aspects.

  1. Informational

Sharing knowledge on specialized subjects is a fantastic option for frequent posts when your audience has similar interests. Keep the information current and flowing by sharing an infographic, an article, or joining trending discussions that appeal to the library community. Not only does this apply to news from outside sources, but also to news from your own library. Share information about changes to hours, personnel, and events, and promote any blogs that your library has written. Try writing a FAQ post if you’ve noticed you frequently receive the same questions via your website or social media. Social media is fantastic for both entertaining and informing customers.

  1. Shout Out

Nothing highlights community more than a traditional shout out! As a way to say “thank you,” highlight the posts that your customers have tagged you in. Bring attention to the customer who is most active or who makes the most use of a particular service or resource. Take a look at the brands or local businesses in your neighborhood. Mention your favorite sandwich shop or a beautiful park you can stroll through nearby. Although not every post must promote another company, it’s nice to throw in a shout-out now and then to build relationships within the neighborhood.

Library Promotion Ideas

Social Media Post Ideas for Libraries
  • Help the Friends get the proclamation signed by a representative from your campus or city.
  • During National Friends of Libraries Week, provide the Friends with a prominent spot in the library where they can organize a display and/or a membership table.
  • Information should be included in the library newsletter.
  • Take this chance to assess the library’s current support for Friends promotion. Keep an eye out for additional chances to advertise the Friends on a regular basis, such as membership, events, and fundraisers. Think about using a bulletin board in a visible spot, brochure holders at the circulation desk, bookmarks handed out by the circulation staff, and other cost-effective methods to inform all customers about the Friends.
  • Inform local or university officials of the vital role the Friends play in the library’s continued success. Take this chance to explain to the authorities how the Friends support the library, raise money, and provide volunteer services.
  • Be sure to mention the Friends’ contributions if you send a monthly article or information to the mayor, city council, or college officials. When you can, personalize it and quantify the assistance (amount of money donated, number of volunteer hours, number of programs supported and number of people who attended, etc.).
  • Send a piece to a campus- or city-wide publication. Describe your experience as a long-time volunteer with the Friends, the effects of your support on the programs, services, and/or collections, or another way the Friends helped the library.
  • Make a substantial “Thank You” card to display close to the exhibit or membership table managed by the Friends (if they decide to do this). Request that the staff sign their names and/or personalize the card.
  • To show their support, ask the staff to create “Love Letters” to Friends that can be displayed throughout the library. Use quotes in the newsletter and/or on the website of the library. Volunteers feel valued when they receive personal appreciation!

Library Social Media Goals

  1. Raising brand recognition

Brand awareness is the main reason marketers use social media, according to the results of our State of Social Media 2016 survey. Why is simple to understand: Since the average person uses social media for nearly two hours every day, it is one of the best platforms for attracting customers.

Additionally, social media has given marketers a more quantitative understanding of their brand’s visibility and reach online. Additionally, the majority of social media sites now offer information on the audience reach of your content, enabling you to more precisely report your online presence.

Possible metrics to gauge brand awareness include:

  • Followers are important because they can help you reach more people.
  • How many people do your social media posts reach per day, per week, and per month?
  • How many people are talking about your brand or sharing your social media posts, including mentions, shares, and RTs?
  1. Encourage visitors to your website

Drive traffic to your website or blog to increase the likelihood that visitors will become customers. This goes beyond simply having a brand presence on social media.

Three out of every five marketers use social media to share their content and increase site traffic. For instance, a HubSpot team’s monthly blog traffic increased by 241% over the course of eight months through social media experiments.

Potential traffic metrics include:

  • How many visitors are coming from your social media channels, on average?
  • Share of total traffic – “What proportion of your total traffic is attributable to social media?”
  • What is the quality of the traffic from social media? – Bounce rate of social media traffic
  • How effectively are your social media posts being communicated, according to the number of clicks on them?
Social Media Post Ideas for Libraries
  1. Create fresh leads

Lead generation is frequently employed by businesses with protracted sales cycles, such as enterprise software providers.

In line with HubSpot

Your sales funnel is essentially this “path.” Social media can be an excellent tool for attracting customers to the top of your funnel because of the enormous number of people it can reach (or warming them up to your business).

Although the term “lead” has a very broad definition, it typically refers to a person who has given your business information about themselves, such as their name, email address, or something similar. There are numerous ways to monitor your efforts to generate leads on social media, and the list below includes some of the more popular metrics to monitor in order to quantify your leads from social media.

Examples of metrics to monitor lead generation

  • How many leads have you obtained through social media? Personal information (typically email addresses) obtained through social media
  • How many people came to your site via social media and downloaded your gated content?
  • How many people took part in your social media contest or events and gave you their contact information?
  • How well is your messaging conveyed in the clicks on your lead-generation social media posts?
  • How effective are the leads from social media in terms of conversions?
  1. Increase sales (by increasing signups or sales)

You can use social media to convert your audience into paying customers directly if your sales process isn’t too drawn out. For instance, social media advertising, like Facebook ads, is a growingly popular tactic to increase sales.

Possible indicators of revenue growth include:

  • How many sign-ups or how much money are your social media channels generating, according to this question?
  • How much money does your social media advertising generate in terms of revenue?
  1. Increase brand loyalty

The second most important reason that marketers use social media is engagement. Social media interactions also enhance brand perception, loyalty, and word-of-mouth referrals, according to research.

Furthermore, in order to ensure that users are interested in viewing content that is highly engaging, social media platforms’ algorithms, like those on Facebook and Instagram, prioritize posts with higher engagement levels on their feeds.

To sum up, you must create engaging content and engage with your community if you want people to see your social media posts.

Possible metrics to gauge engagement include:

  • How many people are responding to your social media posts in terms of likes, shares, and comments per post?
  • How many people are mentioning your brand, and how many of those have you responded to?
  1. Create a neighborhood around your company

Monitoring audience statistics like total fans and followers is great, but over the past year or so, we’ve also noticed an increase in the number of closed communities and chats that companies have been focusing on. For instance, we host a Slack Community and run the weekly #Bufferchat on Twitter (and some businesses are even experimenting with Facebook groups, too.)

Your overall fan and follower growth goals may feel very different from the kinds of goals you want to set for these communities, and the kind of community you decide to build will undoubtedly have an impact on the metrics you use to gauge success.

Here are some ideas to get you going:

Possible metrics to monitor community development are:

  • Regarding Facebook groups: How active is your community, as measured by the number of posts, likes, and comments?
  • Chats on Twitter: How many people participate in your Twitter chats and how many tweets do they make per person?
  • For communities on Slack: How many people are actively participating in your Slack community on a daily basis?
  1. Skillful social support for customers

On social media, providing excellent customer service can boost sales, customer satisfaction ratings, and retention. However, only one in five respondents (21%) to our State of Social Media study said they use social media for customer support.

People will probably continue to turn to social media for customer service, and we believe there is still a huge opportunity for businesses to stand out from the crowd with excellent social media customer service.

Metrics to measure the success of your customer service include:

  • “Is there a demand for social media customer support for your company?” is a common question in the support section.
  • Response time: How quickly do you respond to your customers?
  • How satisfied are your customers with your service according to your customer satisfaction score (CSAT)?
Social Media Post Ideas for Libraries
  1. Increase media attention

The press and media can still generate significant results, and PR still plays a crucial role in many businesses’ marketing strategies, even though social media has made it possible for businesses to own their news and share stories directly with their fans and followers across social media.

This makes it simpler to establish connections with journalists from pertinent publications in order to receive press mentions and develop thought leadership within the sector.

Your PR success may be measured by the following metrics:

  • How many people could a PR campaign have possibly reached through social media?
  • How many people are talking about or sharing your thought leadership articles?
  • Influencers: “How many and which journalists or influencers are mentioning your articles? How many people do they follow?
  • Reach – “How many people contact your business with inquiries about the sector? How many journalists are using social media to inquire about your business?
  1. Use social listening to never miss a mention.

Due to social media, customers and businesses are now more closely connected than ever before, making it much simpler for customers to provide feedback to businesses. Customers now frequently share their opinions about brands and businesses on social media. Your customers will feel heard if you read these posts and respond.

The following are possible metrics for social listening:

  • Customer interactions – “How many online interactions have you had with customers?”
  • Social media suggestions or feedback: “How many suggestions do you receive from your customers through social media?”
  • What improvements were made to the products or the content as a result of those suggestions? How many of the suggestions had any bearing on the creation of your products or content?

How to Use Social Media for Library Services.

Libraries are built on social networks. Join a library organization to get involved in the community your library serves. This can be a great way to connect with friends, learn about library programs, and make suggestions for improvements to the library.

Use Social Media to Build Community

Libraries use social media as a tool for building community. By using social media to promote and connect with libraries, you can create a strong online presence for your organization that will help attract new customers andBronzeStar members alike.

Use Social Media to Promote Library Programs

Libraries use social media as an effective promotional tool to promote their programs and services. By highlighting the benefits of our library collections and services, we can encourage people to visit us and recommend our books, videos, or exhibits to their friends.

Use Social Media to Connect with Library Friends

When it comes time to connect with loved ones who live far away from home, libraries are a great option! Using social media connections can provide easy access to information about our library’s programs and services while also keeping you connected with those who matter most in your life – your library friends!

Tips for Using Social Media for Library Services.

When using social media to promote library programs, be sure to:

1. Use images and videos that explain the library’s services and what residents can expect from visiting the library.

2. Share information about new programs and events that the library is sponsoring.

3. share photos or videos of people who have visited the library and shared their experiences with us on social media.

4. post links to articles or blog posts about libraries that are relevant to your community or area of expertise.

Conclusion

Social Media can be used to promote library programs, connect with library friends, and build community. By joining a library organization, using social media to build community, promote library programs, and connect with library friends, you can help your library reach more people.

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