Social media can be a powerful marketing tool for your mortgage brokerage business. You can use it to drive new customers, build relationships with current clients, generate leads and sales, and get more publicity for your company. But you must be careful how you use social media to promote your business. You cannot rely on social media alone to do the job; rather, you need to partner with other marketing strategies to reach your target audience.

Consistently updating your company profiles is one of the essential components of using social media effectively. Most mortgage professionals fall short in this area because they lack the necessary time and creativity to generate fresh content. Therefore, to assist you, we have come up with Social Media Post Ideas for Mortgage Brokers with actual examples that you can use as a model for your own posts.

Social Media Post Ideas for Mortgage Brokers

1) Positive client feedback

The best posts to share are those where people sing songs for you. Testimonials from previous and current customers can increase potential customers’ trust in your brand and have a positive psychological impact.

Advice: You can share the best quote from the detailed testimonial on your social media platforms by simply choosing it or by taking a screenshot of the entire testimonial. Don’t forget to tag them if you’re posting on Facebook; by doing so, they’ll be more likely to share it and help you reach more people.

2) Client Closing Notification

Nothing compares to the closing photo of a satisfied client. The client who just closed on their house is the happiest of all!

Advice: Once they’re settled, you could also request that they send you a picture of their home. You can also request a few pictures from the realtor, which will allow you to interact with them more and establish a more formal rapport. In your Facebook post, don’t forget to tag clients and realtors.

3) Announcement of New Mortgage Product

Share a post if there are any updates, such as new mortgage products or changes to the rules or rates. This is the ideal strategy to attract the attention of followers who have not yet made a home purchase.

Don’t just publish a brief update, please. Write a brief article for your website and post it on social media. This will draw visitors to your website, where they are more likely to browse around and discover more about your products and services.

4) Share Business News

Post images of what’s happening at your business. You could show how hard you’re working for your clients by including a photo of your staff meeting or your new office setup.

Take lots of pictures at all office events and meetings so you can create albums on Facebook or use them whenever you need them. Remember to include your logo and tag people in the pictures.

5) Define the terms in the mortgage glossary.

The majority of people lack a basic understanding of concepts and terms. Explaining mortgage glossary terms in straightforward language is a great idea.

Making a list of glossary terms will help you share them one at a time, perhaps once a week. There is no restriction prohibiting you from sharing them repeatedly once you have finished your list. Instead, begin again at the beginning.

Social Media Post Ideas for Mortgage Brokers

6) Welcome to the New Employees

The best way to demonstrate to the outside world that your company is comprised of actual people is to hire new employees. Additionally, a new employee will feel welcomed and warm.

Advice: Focus on the employee, not the business. Include their name, email address, and phone number when tagging someone in a photo.

7) Employee Spotlight

Share any recent accomplishments of your employee, such as their running a marathon, receiving an award, or passing a test.

Your followers will learn more about the employee and their accomplishments, and the employee will feel valued. Remember to tag them.

8) Motivating or Joking Quote

Putting a lot of mortgage-related posts on your social media wall is never a good idea. People enjoy positive or humorous quotes as well as humorous images that include jokes. These posts are popular to share.

Advice: You can add your logo to these pictures.

9) Promote Charitable Events

Businesses that take part in charitable events are well-liked by the public. A great way to demonstrate that a company supports charities is through company charity posts. Even if you are not going to participate, it is always a good idea to spread the word about other charitable events.

Advice: Use photos to highlight your participation. Tag participants, hosts, and nonprofits.

  1. Share Market Statistics

Give your readers what they want and share some market statistics along with your own analysis. People like reading about statistics.

Make sure to brand your charts with your logo and contact information by using vibrant charts.

11) Posts with This or That Question

To get your followers interested in your content and compel them to share it with their friends and family, pose a divisive question about two different fashion philosophies. It’s crucial that your followers interact with you and your social media profile.

Advice: Avoid asking questions about politics or religion because they might be perceived negatively. Posts about choosing colors, buying or selling property, interior design, or mortgages. Whenever a follower comments on your post, respond and engage with them.

12) No-Cost Offers

People enjoy freebies and freebie competitions. Give your followers free stuff to entice them to interact with your posts. Please make sure to read the contest and giveaway rules on each social media platform, abide by them, and avoid getting banned.

The simplest things, such as token gifts, lottery tickets, ten dollar coffees, or gift cards, will do. Include the winner’s name in your announcement. Do not run a giveaway for more than three to five days to keep things interesting.

Social Media Post Ideas for Mortgage Brokers

13) Blog entries

People are constantly looking for information and answers to their questions. Give them what they require; give them the details that search engines are requesting. You’ll get assistance with the keyword research and content creation from your mortgage SEO strategy. If you don’t already have an SEO strategy in place, learn about keyword research, find out what people are looking for that is related to your industry, and respond to those questions in a thorough blog post that you then share on social media.

To keep your URLs short and track clicks, use a service like Google’s or Bitly’s URL shortening tool.

  1. Holiday greetings

Most businesses remember to post holiday messages; if not, make a list of the holidays and schedule them ahead of time in your social media management tool.

Use high-quality images with your branding in these posts. Be understanding of religious holidays.

15) Life Occasions

People enjoy celebrating life milestones together. Let your followers share the joy of an employee’s birthday, wedding, anniversary, etc. with their followers.

Create a calendar of birthdays and other important dates, then plan ahead to schedule these posts.

  1. Question Posts 

Just ask a straightforward query. Any topic could be discussed, such as their preferred hiking trail, pizza joint, coffee shop, etc. These questions always elicit lively discussion.

Keep it simple, please. Use branded images of the highest caliber.

  1. Fun facts

Your audience will be greatly motivated to like and share the fun facts posts. Recently, there has been a rise in interest in posts with interesting facts. You have the chance to satisfy your desire to share knowledge with others.

Advice: This is a great way to engage people in conversation about mortgages.

  1. National Day

National days are observed by people who love a variety of things, such as beer, wine, pizza, chocolate, sushi, and pets, but they are not holidays. Find significant national holidays and let your followers know about them.

Use Facebook’s open graph to identify trending topics when choosing national holidays.

Social Media Post Ideas for Mortgage Brokers
  1. Share Offline Marketing

Sharing images on social media is a great way to combine offline and online marketing campaigns. This could be images from your brochure, flyers, magazine ads, bus ads, etc.

Advice: The photo doesn’t have to be of excellent quality. You can also hold a competition and request that followers leave comments with photos.

  1. Realtor Listing

By promoting their property listings, you can assist your realtor referral partners in expanding their business.

Create an album with the realtor’s high-quality photos. To monitor clicks and traffic, use shortened links. Inform the realtors about this share so they can spread the word about your article to their followers.

21) Remodeling Initiatives

If you provided funding for a client’s remodeling project, drop by with a housewarming gift and take some photos of their updated home to post on social media.

Consider taking some pictures of your customers as well, so you can tag them and enlist their assistance in spreading the word. Create a before-and-after photo post if it is possible to obtain old photographs. Invite your followers to get in touch with you if they have any questions about remodeling.

  1. News regarding nearby real estate

Local real estate news is good to share, but it would be better if you added your own viewpoint before posting it on social media.

Advice: Another option is to request feedback from nearby realtors and then tag them when you share the article on social media.

23) Highlighting Client Savings

If you have ever saved a client money on a mortgage deal or refinance by providing better rates than the quote from the competition, then celebrate that success loudly on your social media.

Advice: Be sure to tag your client and include a brief case study or details of the savings.

24) The Most Expensive and Cheapest Real Estate Listing

Tell your audience about the cheapest and most expensive real estate listings. Contact your real estate agent to provide the correct information. Who knows? You might get a client to agree to a mortgage deal for the most expensive listing.

When sharing this on social media, remember to include the names of your realtor friends.

25) Work Anniversary

Congratulate your staff on their anniversary of employment with your company on social media. Inform your followers of their accomplishments.

Be sure to tag them in your post and, if you can, use branded images.

How to Use Social Media to Build a Successful Mortgage Brokerage Business.

Social Media Post Ideas for Mortgage Brokers

One of the most important things you can do when starting a mortgage brokerage business is to connect with potential customers. You can use social media platforms to reach out to potential clients, run ads on your website, or even offer free services to those who sign up for your email list.

Use Social Media to Drive Traffic to Your Website

One of the most effective ways to increase traffic and get people interested in your mortgage brokerage business is by using social media. By sharing articles, posting pictures of your company’s products and services, and creating engaging content, you can create a strong connection with potential customers.

Subsection 1.3 Use Social Media to Build a Strong Brand.

Your company’s brand is just as important as your products and services. By using marketing techniques like online advertising and social media promotion, you can help build a strong name for your brokerage business that will help it stand out from other online businesses.

How to Use Social Media to Successfully Function as a Mortgage Brokerage.

If you’re looking to become a successful mortgage broker, it’s important to stay up-to-date on the latest mortgage news. By following social media platforms like Twitter and YouTube, you can easily share information about your company and services with potential clients.

Additionally, use social media to spread the word about your brokerage. Share articles, blog posts, or videos that will help people learn more about your company and how they can benefit from a loan from you.

Use Social Media to Spread the Word about Your Mortgage Brokerage

By using social media to propagate the word of your company, you can increase the number of people who visit your website or call you for customer service. Additionally, by attaching a video or article to each post on your website, you can make it easier for potential customers to understand what you’re selling.

Use Social Media to Increase Your Sales Volume

In order to successfully sell mortgages, it’s important to have high sales volumes. By using social media platforms like Facebook and Twitter, you can create powerful marketing campaigns that will help increase demand for your products and services. Additionally, by regularly sending out newsletters with new offers or news about upcoming events at your brokerage, you can keep potential customers informed about new products and services that may be available at a later time.


Use social media to build a successful mortgage brokerage business. By staying up to date on mortgage news, promoting your brokerage through social media, and driving traffic to your website, you can make sure that you are able to provide the best possible service to your customers. Additionally, by using social media to stay ahead of the competition, you can make sure that you maintain a top spot in your industry. Overall, with the right strategy and effort, success is possible for any business looking to start or grow their mortgage brokerage business.

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