If you’re looking for ways to improve your physical therapy practice, then you need to take a look at these three tips! These tips will help you come up with great ideas for social media posts about physical therapy, and they can be helpful even if you don’t have any medical experience. Plus, by following these tips you can make sure that your posts are well-received by your patients and the community at large.

Social Media Post Ideas for Physical Therapy

  1. Promote Outdoor Activities

Your patients are eager for spring after a long, chilly, indoor COVID-filled winter. They want to go hiking, take a nice walk, or play with their grandchildren.

One issue remains, though: what if they’re in too much pain to go outside as they wish to?

Encourage people to do their PT stretches and exercises outside in your social media posts. Consider posting images or videos of your team working out outside along with captions, remarks, and/or hashtags that highlight the springtime environment.

  1. Emphasize renewal and new beginnings

Spring, ah. The flowers are in full bloom. Bird eggs are hatching. New life abounds! Put a focus on that in your social media posts because your patients might be in the mood for fresh starts and new beginnings!

Encourage others to…

  • Positivity that they will be able to improve their mobility in 2022
  • revert to a healthy routine
  • Create new, wholesome habits!
  • Feel rejuvenated

You can connect your messages to images of nature reviving through new buds, leaves, and flowers to earn extra bonus points. But keep in mind that pictures of contented recent patients who are benefiting from physical therapy are the most powerful ones!

Social Media Post Ideas for Physical Therapy
  1. Integrate with Spring Events

Post about important holidays and springtime events to stay current!

You should make sure to include the following holidays:

  • Spring’s first day, St. Patrick’s Day, Easter
  • on April 22.
  • Fifth of May
  • Memorial Day Mother’s Day

You might just want to post an image with a “happy holidays” message. By inquiring as to whether your followers plan to celebrate and how, you can demonstrate how your team is having a good time while fostering conversation. Once more, occasions like Easter and the first day of spring can raise ideas about fresh starts that inspire good habits.

Pick holidays that work with your schedule. March is also National Women’s History Month. You might want to observe African American Women’s Fitness Month in April and Older Americans Month in May to complement your physical therapy practice. On April 1st, you can also have fun.

Other enjoyable springtime events to share on social media include…

  • April 7th is World Health Day.
  • May 8 is “No Socks Day.” You might incorporate foot exercises!
  • February Madness
  • Break for spring. Are your patients prepared for spring break travel? Or will their immobility prevent them from progressing?
  1. Distribute videos of your practice

We comprehend. Making videos can seem overwhelming at first. However, you already have all the equipment you require in your pocket! The majority of smartphones have the kind of camera you need to quickly create a GREAT video. Visit the blog Take Awesome Photos & Videos With Your Own Phone for more information on DIY.

Additionally, TikTok, Instagram Stories, and Facebook Reels all make it simple to edit your video within the app.

Some PT social media posts that incorporate videos might highlight:

  • displaying appropriate form for specific exercises
  • introducing the staff members at your practice
  • distributing health data
  • walking around the medical center
  1. Enjoy Your Spring Slogans!

Use clever wording that is appropriate for this time of year as a quick and easy way to draw attention. Those corny but entertaining catchphrases like “Spring into a new exercise routine,” “Encourage your blossoming passion for sports,” or “Hop into our PT practice.”

Look for popular spring hashtags, like #springtime, to use with your social media posts. The top 90 spring hashtags for Instagram in 2022 are listed below.

Additionally, choose weekly themes and hashtags that are relevant to your PT practice and are effective for social media, such as:

  • Monday Inspirational Testimonial Wednesday Health Tuesday
  • Friday Thoughts for Thursday
  • Sunday Selfie: Saturday Stretch

Physical Therapy Workshop Ideas

Social Media Post Ideas for Physical Therapy

Sports-Specific Training

Any presentation that is based on a sport instead of a body part is inherently more interesting. You can choose from a variety of sports, but think about avoiding the more mainstream ones—like running and yoga—in favor of more uncommon pursuits like rock climbing, ballet, waterskiing, or gymnastics. The additional benefit of this presentation style is that it might draw in a new group of patients to your clinic.

Injury-Specific Employment

One that focuses on a particular injury is another kind of clinical inservice. The audience will enjoy learning new specialized techniques and improvements in treatment, whether it’s for something common (like plantar fasciitis) or unusual (like a torn A2 pulley). You also don’t have to limit yourself to a single injury. You can concentrate on a specific impairment that has several different diagnoses. The co-founder of the continuing education company ARC Seminars, Emily Cahalan, OTR/L, CLT, CBIS, notes that edema is frequently ignored and undertreated in the therapy community. She says, “Edema management can significantly improve many people’s outcomes,” which is why she urges therapists to give inservices on edema identification and treatment.

Service with a focus on ergonomics

There will probably be more demand for in-home ergonomic assessments as more people choose to work from home these days. According to Julie McGee, PT, DPT, owner of the website Running From Injury, “Patients might not have the same money to spend on their workstation as their employer does.” She argues that creating a comfortable workspace doesn’t have to be expensive, and that an ergonomics-focused inservice presentation will help clinicians deal with the inevitable influx of patients who have new aches and pains related to their home office setups.

Inservice Based on Population

Your fellow therapists will find immediate value in your presentation because you are concentrating on a common patient population. For instance, many PTs work with dementia patients, but we’re not always confident in our ability to handle the difficulties that come with working with this population. The Sensory for Dementia’s Sarah Nord, MS, OTR/L, suggests delivering an inservice on the environmental physical and social conditions that might affect treatment sessions with these patients. She emphasizes that there are various strategies for controlling distressing behaviors and boosting participation in therapy sessions.

Treatment-Based Classification Systems Training

Matt Huey, PT, MPT, Dip MDT, FAAOMPT, suggests giving a presentation on classification schemes based on treatments. Although he acknowledges that this idea is unfamiliar to many PTs, the results of these systems are impressive, and inter-rater reliability is high. According to him, after evaluating a patient, you assign that person a treatment based on a classification. According to how they react to treatments, he continues, patients may change classifications during their sessions.

Social Media Post Ideas for Physical Therapy

Training in Mindfulness

Recently, the healthcare industry has placed a lot of emphasis on mindfulness, and various inservice ideas have been inspired by this idea. “I think a lot of PTs could benefit from an inservice on incorporating mindfulness into the treatment of chronic pain,” says Danielle Salgo, PT, DPT, of The Fit New Mom. She says that this has significantly improved her own practice and is one of those subjects that can affect a wide range of patients with various diagnoses. The subject of breathing is related. Breathe to build core stability, suggests Kristen Bingaman, PT, RYT, NBC-HWC, of The Resilient Rehab Mama, would make a fantastic inservice topic. She draws attention to the fact that many practitioners convey the idea of core stability without emphasizing the importance of breathing or taking into account the diaphragm, diastasis recti, transverse abdominal (TVA) muscle, or intra-abdominal pressure. Because of her training in both yoga and pilates, she says, she is “extremely focused on the importance of breath for reducing pain, recruiting muscles, and building stability.”

A Service Focused on Communication

Interdisciplinary cooperation in healthcare is increasingly being highlighted by research. “Many stroke patients need PT, but I see so much confusion and frustration during their interactions, because the PT isn’t aware of how to change their communication approach to fit the client’s aphasia,” explains Beth Dolar, MS, CCC-SLP, of Speech Therapy Connect. “One SLP shared an excellent inservice idea for PTs working with aphasic patients.” Working with individuals who have aphasia is undoubtedly challenging, but difficulties are frequently exacerbated when physical therapists are unaware of supported-communication techniques that could facilitate treatment. Just a few adjustments and strategies will help the PT and the client with aphasia understand one another, according to her. “Aphasia affects communication, not intellect,” she claims. Dolar suggests hosting an inservice with an SLP co-presenter that focuses on how to communicate with people who have aphasia.

New Surgical Procedure or Surgical Device in Service

Keeping up with new surgical procedures can be challenging, and when you take into account the variety of surgical hardware available, the situation only becomes more perplexing. This is why surgical procedures, or hardware and implants used during surgery, can be excellent topics for inservices. Think about having a conversation with a spinal implant manufacturer, for instance. The representative might even agree to co-present with you. Should you ever decide to pursue a career in rehab technology, this type of in-service has the added benefit of giving you a potential “in” at that company.

How to Post Ideas for Physical Therapy on Social Media.

Social Media Post Ideas for Physical Therapy

On social media, you can use it to share ideas for physical therapy treatments, resources, and products. You can also post photos of patients or the results of physical therapy treatments. When you post ideas for physical therapy on social media, be sure to:

1. Use the correct spelling of all medical terms and words when referring to treatments or products.

2. Make sure your images are high quality and captioned with accurate information about the treatment or product you’re sharing.

3. Use common sense when posting pictures of patients or the results of treatments.

How to Use Social Media to Spread the Word About Physical Therapy.

The use of social media to connect with patients is a great way to spread the word about physical therapy. You can use social media to post images and videos of patients in need of physical therapy, as well as information about how to get involved in physical therapy. Additionally, you can use social media to get images and videos of patients in progress during their treatment. By doing this, you can help nurses and therapists see what patients are saying, as well as give them a sneak peak of what’s coming up next for them.

How to Use Social Media to get Images and Videos of Patients

To create beautiful images and videos for your social media posts, start by hiring a professional photographer. This will help you capture the perfect image for each post while also providing peace of mind that your pictures will be used safely and responsibly. You can also find online services that offer photo editing software so you can create high-quality visuals for your posts.

How to Use Social Media to Get Information about Physical Therapy

One great way to get information about physical therapy is by using social media platforms like LinkedIn or Facebook.linkedin/facebook

You can also use social media to get information about physical therapy in a more interactive way. For example, you can ask patients their opinions on different physical therapies, or you can hold patient consultations. By doing this, you can help patients learn more about the various physical treatments available and get their questions answered.


Social Media can be an incredible tool for promoting physical therapy. By using images and videos of patients, as well as articles to connect with patients, you can spread the word about our service and potential patients. Additionally, social media can be used to connect with potential patients in order to get information about our services. By following these tips, you can create a successful online presence for your business and help people find your service.

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