Social Media Scheduling and Analytics Tools

 If you’re looking for the best social media analytics and scheduling tools to use, you’ve come to the right place. There are several to choose from, but not all of these are created equally! You should consider what is most important to your business objectives before deciding on which social analytics tool is best for your needs. In this post, we will be looking at different social media scheduling tools that can help you achieve the same as well as cover other valuable details which include: The importance of scheduling your posts and using analytics tools, the pros and cons of using these tools and tips you should remember while scheduling your content to get the best results from them. Let’s dive in!

1. HubSpot

With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools, or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.

HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.

hubspot analytics tool

What’s important to highlight is that HubSpot’s social analytics tools are part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.

That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.

2. CoSchedule

The common thread between pretty much any social scheduling tool is the same.

Saving time.

CoSchedule emphasizes efficiency for marketing teams and individuals alike. Integrating with company blogs via WordPress, the platform allows brands to publish and push content to social media simultaneously.

CoSchedule allows bloggers and social managers to collaborate on campaigns

Additionally, CoSchedule provides a comprehensive “Top Content Report” which documents social shares and engagement. This is a fantastic feature for content creators looking to figure out which pieces are resonating most with readers.

CoSchedule's top content report lets you know what pieces of content are crushing it

Unlike other social media scheduling tools, CoSchedule primarily focuses on content versus solely social performance. Features such as the “ReQueue” Bucket allow teams to recycle and schedule their best messages automatically without having to lift a finger. This results in more fresh content in your brand’s feed faster.

Coschedule's requeue feature lets brands recycle their best content for social

3. Keyhole

Keyhole excels at four key things:

  • Getting you inside the minds of your customers.
  • Simplifying your reporting — so you can easily share results with your team.
  • Showing you what attracts your consumers’ attention.
  • Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.

These are critical features to look out for when making social media analytics software comparisons. 

As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. 

Keyhole Dashboard - Social Media Engagement

Using Keyhole, you can find, identify, track, and reach out to your influencers:

Keyhole Dashboard - Influencers

You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:

Keyhole dashboard - sentiment analysis

With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.

And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.

Suite pricing begins at $79 per month- free trial available

4. ContentCal

social media scheduling tool by contentcal

ContentCal is the ultimate content calendar and social media scheduling platform that helps thousands of individuals, businesses, and agencies with their content planning and social media. The platform also defines user permissions and streamlines the approval process, manages multiple accounts in one centralized location, and communicates and collaborates with your team on upcoming content. With ContentCal Analytics and Respond you can also keep tabs on content performance and learn how to improve for the future.

Features of ContentCal include social media post scheduling, keyword filtering, collaboration, feedback analysis, reporting, project management, and more. Content creators can use the application to design visual content by modifying the layout and adding a header color and personalized logo. Additionally, employees can create and store posts as drafts, receive feedback from collaborators, and preview posts before publishing.

You’re able to save time, collaborate with team members or clients, and create even better social media content. This platform is perfect for agencies, distributed organizations, or anyone who needs to manage and participate in multiple social media accounts. It could not be any easier, which is perfect for teams with varying degrees of ability. And, the ability to create custom workflows and approvals that reflect your unique governance plan is unmatched. Not only is ContentCal well priced but it is also one of the leading social media schedulers in the market today. 

5. Hootsuite

Hootsuite

Hootsuite is a great combination of social media management, listening, publishing, and analytics tools. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.

3 cool features:

  • Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.
  • Measure your customer care team’s response and resolution time on Facebook and Twitter.
  • Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker.

Social media channels:

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • Pinterest

What analytics you get for free:

  • All features for 30 days
    • Overview of key metrics
    • Unlimited real-time reports
    • Team performance measurement

Pricing options: $19, $99, $599 per month, and enterprise pricing

6. Loomly

Loomly brings a fresh, intuitive, and clean solution for social media posting and scheduling solutions. It has post ideas that will never let you run out of inspiration. You can manage all your content assets in one place to be used whenever necessary.

Loomly

Features: Loomly has approval workflow, post optimizer option, and post mockups to see exactly what you are publishing.

It allows you to seamlessly schedule posts for the future with an added touch of content automation for Facebook, Pinterest, LinkedIn, and GMB.

Another trick up Loomley’s sleeve is the ability to create ad campaigns. You can target and engage with your preferred audience on organic posts. Similarly, you can interact with people using its community management system.

Loomly also offers social media analytics to track and measure channel performance.

Pricing: The base account is $25/ month with 2 users and 10 social accounts, which then increases to $57 and $119 for 6 and 16 users respectively. Finally, their Premium plan lands at $249/mo for up to 26 users.

7. Sprout Social

Sprout Social

Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.

3 cool features:

  • Analyze paid campaign performance across networks
  • Get group report of your social media profiles
  • Analyze your team’s performance (task performance, response rates, etc.)

Social media channels:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

What analytics you get for free:

  • All features for 30 days
    • Report builder
    • Reports for each social media channel
    • Reports for internal team performance

Paid options: $99, $149, and $249 per month

8. Post Planner

Looking at the best times to post on social media, there’s a clear expectation for brands to push out a ton of content.

In addition to scheduling posts as normal, Post Planner assists with the process of content curation. Again, you can’t just blast your content over and over if you want to grow your following.

Post Planner curates posts based on specific hashtags and keywords, assigning star ratings to pieces based on how relevant they’d be to your audience.

Post Planner can find relevant social content based on keywords and hashtags

The tool also picks the best times to post based on audience data. The planning section also highlights the different types of content you’re posting (article, video, photo, etc) and how each piece is performing. Like other social media scheduling tools, Post Planner allows users to repeat and recycle top-performing posts, too.

Post Planner allows users to toggle between planned posts and published content

9. Google Analytics

While it’s not solely a social media analytics tool, Google Analytics is one of the best ways to track social media campaigns and even help you measure social ROI.

You likely already have an account set up on your website to monitor and analyze your traffic right now. But did you know you can access and create reports specifically for social media tracking, too?

Google Analytics is a valuable tool for analyzing the behavior of social media traffic

For instance, you can see how much traffic comes to your website from each social network, or use UTM parameters to track specific social media campaigns.

10. Sked Social (formerly Schedugram)

Although Sked Social is no longer Schedugram due to its recent rebrand, their Instagram scheduling features are ones worth noting.

Sked Social’s content queue allows users to prep photos, captions, and hashtags for repeated use. Much like Later, the platform provides a real-time, drag-and-drop preview of your Instagram posts before they go live. This allows for quick and easy changes if you’re not happy with your feed’s aesthetics.

Sked Social's visual planner is useful for Instagram brands who want to preview their presence

Built-in post templates and a variety of photo editing filters are nice creative touches to help your posts pop, too. The platform itself is highly intuitive for those working with visual content on Instagram.

Sked Social's templates make it easier to pick hashtags and come up with Instagram captions

Conclusion

The post hopes to shed some light on which metrics can be measured and gathered from a variety of tools and to help you choose the right one. Once a choice is made regarding a tool to use, then it’s going to take some data gathering and organizing to have something that anyone can understand!

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