The year 2022 will be full of exciting new things, starting with the social media realm. Many social media scheduling apps were released or updated in the first half of 2017 and even more are coming out next year which is just a month away. I felt it would be perfect to compile this list for the new year.
Hootsuite is the most popular tool for managing social media platforms. 18+ million social media marketers use it, and it has everything you need to manage your team, schedule posts, measure results, plan upcoming campaigns, etc. From freelancers to large businesses, it’s the perfect tool for anyone who wants to grow their social media presence the right way.
Hootsuite comes with five different plans, including a free plan. The free version plan allows you to manage two social media accounts, schedule up to 5 posts at a time, and allow one user.
You can easily create, schedule, and customize posts for all your connected networks from their beginner-friendly dashboard. Plus, you can connect to more than 20+ different social networks, including Facebook, Twitter, Instagram, Linkedin, and more.
One of the key features of Hootsuite I like is the Engage. Using this option, you can quickly access all the incoming messages across your social networks.
💰 Pricing: Hootsuite offers five different plans. Additionally, they also offer 30 days free trial on professional and team plans.
- Free Plan: One user, two social accounts, five scheduled posts
- Professional Plan ($49/ mo): One user, ten social accounts, unlimited scheduled posts
- Team plan ($129/ mo): 3 users, 20 social accounts, custom branded URL
- Business plan ($599/ mo): 5 users, 35 social accounts, content library, campaign planning
- Enterprise plan (custom): 5+ users, 50+ social accounts, team productivity reporting, social selling add-ons
2. SocialPilot (Web, iOS, Android, Chrome, Firefox, Edge)
With many apps in this category, if you want to delegate social media management to someone else in your organization, you’ll have to pay a serious premium for the privilege. (You could give them the login credentials to save money, but that comes with a whole host of security concerns.) With SocialPilot, though, the Small Team plan starts at $50/month and includes two other team members and 25 social media accounts. With Buffer or Hootsuite, you’d be paying hundreds of dollars more per year.
While SocialPilot’s user interface is a bit dated, it’s entirely functional. The sidebar has tabs for managing your posts and accounts, accessing your inboxes or analytics, lining up content from RSS feeds and configuring your team and client setup. All the features you’d expect of a good social media management app are there—though it’s the Team options that are most compelling.
Different team members can be assigned roles, based on what you want them to be able to do. For example, you can set things up so content creators have to submit all posts for approval or allow managers to edit and schedule but still retain final approval for yourself. This allows you to delegate responsibilities to the people you work with, without having to give them free rein.
SocialPilot also integrates with Zapier, so you can automatically add content to your SocialPilot queue whenever something happens in the other apps you use most.
Agorapulse offers a 30-day free trial. Pricing starts at $79/month.
Agorapulse is a great tool if you need something to help you schedule posts, engage with your followers, and report on your social media metrics across social media channels. It includes flexible scheduling options, automatic report scheduling, ad comments management, top-notch customer support, and more.
If you want an app like Hootsuite, Buffer would be a great alternative. It’s much cheaper than Hootsuite.
Buffer offers two different plans – free and essentials. The free plan is limited to one user, allowing you to add three social media accounts, schedule 10 posts per social channel.
With Buffer’s powerful publishing tools, you can schedule posts across all major platforms such as Twitter, Facebook, Linkedin, Pinterest, etc. You can also schedule posts in advance, so they get published when it’s convenient for you – and automate them based on your RSS feeds.
This comes very handily when you run a large website. For example, let’s say you published a post about best SiteGround alternatives, and then the RSS feed will automatically add the post to Buffer.
Another feature of Buffer I like is its Chrome extension that lets you easily share any page, link, or video from any website directly into Buffer without opening up another tab in the browser.
💰 Pricing: Buffer offers two different plans – free and essentials. Plus, you can also try their essentials plan free for 14 days.
- Free plan: 1 user, up to 3 social accounts, schedule 10 posts, basic publishing tools.
- Essentials plans ($5-$10/ month): unlimited channels, unlimited schedule posts, advanced publishing tools.
5. Sendible (Web, iOS, Android, Chrome)
Sendible is a complete social media management package, with one big feature that makes it stand out: its price. It offers more advanced features at a lower price point than almost any other app we tested.
As you’ve likely come to expect, a full set of scheduling tools is included. You can queue up posts for all connected social networks, blogs, and mailing lists. Smart Queues make it easy to maximize engagement by adjusting publication times for you, with the option of setting your best-performing evergreen content to be automatically recycled in the future.
These scheduling tools are as good as any in the business. A shared calendar displays all of your pending updates across any networks you have connected, with the option of connecting RSS feeds to curate and automatically schedule future content.
Unlike many of the more affordable social media management apps, Sendible enables you to monitor social media for mentions of your brand, competitors, or other terms of interest. It’s just a matter of setting up an appropriate keyword alert. You can pick which keywords you want to target, optional inclusions and words you want to exclude, and where the posts were made. You can then browse the list of relevant keyword results from your dashboard or have them automatically emailed to you on a daily or weekly basis. You can even choose to just receive positive or negative alerts.
Similarly, Sendible offers eight pre-built reports (including integration with Google Analytics) even on its cheapest plan, so you can see how well your social campaigns work. You can also see any new comments, mentions, or direct messages sent to your social media channels and address them from within the app. While common with enterprise social media management apps, few other options in this price range offer all that.
Sendible Price: From $29/month for the Creator plan that includes 1 user, 6 services, and 100 posts per day.
Later is the best tool for scheduling and publishing on Instagram. It was founded in 2014 and now powering more than 4 million users globally.
Initially, it was started as a simple Instagram scheduling tool, but later, they added more platforms like Facebook, Pinterest, and Twitter.
Later offers a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account), schedule 30 posts per social profile, and basic analytics.
They also have tons of pre-made templates, so there’s no need to start from scratch ever again.
Using their hashtag research tool, you can find the right hashtags for your posts; it even provides advanced analytics so you can see how well your posts are doing in terms of engagement.
💰 Pricing: Later offers four different plans, including 14 days free trial.
- Free plan: 1 social set, 30 posts per social profile, one user
- Starter plan ($12.50/ mo): 1 social set, 60 posts per social profile, one user, Linkedin bio
- Growth plan ($20.83/ mo): 1 social set, 150 posts per social profile, three users
- Advanced plan ($33.33/ mo): 1 social set, unlimited posts per social profile, six users
SocialOomph offers a 30-day money-back guarantee and a free plan. Pricing starts at $15/month.
SocialOomph includes tons of features for several different social media platforms, including analytics and scheduling. You can use the platforms to automate direct messages to new followers and look for Twitter influencers through keyword searches.
Tailwind is a complete marketing toolkit for Pinterest and Instagram that allows you to manage social media accounts from one platform. However, unlike other tools, it only supports two platforms.
Using this tool, you can schedule posts at the best times, create beautiful pins faster, discover content, monitor conversations, amplify your reach, and measure results.
With Tailwind’s smart scheduling tools, you can schedule hundreds of pins at once in just minutes. As a result, you don’t have to spend hours pinning every day or waste valuable time trying to find new content ideas – they got you covered.
The analytics tool of Tailwind is quite impressive. It shows which of your pins are performing well, as well as followers, top pins, referral traffic, organic activity, comments, and much more.
💰 Pricing: There are four types of plans, including a free version.
- Free plan: one Pinterest and one Instagram profile, 20 posts per month, five tailwind communities, basic analytics, one user
- Pro plan ($9.99/ mo): one Pinterest and one Instagram profile, 100 posts per month, advanced analytics, 200 post designs per month
- Advanced plan ($19.99/ mo): Two Pinterest and two Instagram profiles, 1000 posts per month, unlimited post designs, two users.
- Max plan ($39.99/ mo): Three Pinterest and Three Instagram profiles, 1000 posts per month, unlimited post designs, unlimited tailwind communities, five users.
Social networks remain one of the most important tools for promoting your business in the digital age because they can automatically push your post to a large number of people. Therefore, you must know the best social media scheduling apps in 2022.