Social Media Scheduling Tools Comparison

Social media has quickly become one of the most powerful marketing tools available today. However, it can be very overwhelming for newbies to decide where to start and it’s not just about picking the right social media platforms you should utilize. You also need to know what tools will help your business the most. So the big question is: what social media scheduler tool should you pick? We tried a few different social media scheduler tools and managed to whittle down the list. Keep reading below to find out which social planner tool is best, and why!

1. Falcon

social media scheduling posts falcon

Falcon focuses on giving social media professionals access to a structured set of features that help them listen, engage, measure, schedule, and publish content that makes a difference. Falcon offers two plans. The Essential plan targets single users and small teams and focuses on a content calendar & campaign planner with advanced analytics and community management. The Full Suite is more designed for larger companies with multiple teams and markets. It takes everything from the Essentials Plan (although it permits unlimited channels, reporting, and teams) and adds in social media advertising, competitor benchmarking, and collaboration & approval flows.

Falcon considers your content calendar to be one of the most important tools you’ll work with. It provides a view of all your scheduled content across multiple social networks. You can plan, schedule, edit, and post directly from your content calendar. With Campaign Planner, you can map, create a brief, roll out, and collaborate on campaigns for all social platforms.  

Falcon supports images, video, Instagram Stories, and Facebook carousels. You can store all your content in Falcon’s version of a shared media library called the “Content Pool.” If you have a team, Falcon provides roles, approval processes, and an audit trail to boost quality. You can also activate email notifications and share notes. Falcon provides access to agencies to smooth your collaborative processes. You can control all access and set permissions.

Falcon lets users design their inboxes. You can include multiple feeds, labels and use filters. You can also create custom response templates for quicker replies and bulk actions

If you have the Full Suite, you can promote posts through Facebook and Instagram ads within Publish, which manages all ads in one place. The tool allows cross-channel advertising, automation, saved target audiences, running ads with customer durations, automated ROI tracking, and real-time insights. The Full Suite also includes social listening. With this, you can track trends, monitor your brand, create custom queries, track sentiment, monitor multiple languages, filter extensively, and track campaigns.


3. Post Planner

Looking at the best times to post on social media, there’s a clear expectation for brands to push out a ton of content.

In addition to scheduling posts as normal, Post Planner assists with the process of content curation. Again, you can’t just blast your content over and over if you want to grow your following.

Post Planner curates posts based on specific hashtags and keywords, assigning star ratings to pieces based on how relevant they’d be to your audience.

Post Planner can find relevant social content based on keywords and hashtags

The tool also picks the best times to post based on audience data. The planning section also highlights the different types of content you’re posting (article, video, photo, etc) and how each piece is performing. Like other social media scheduling tools, Post Planner allows users to repeat and recycle top-performing posts, too.

4. CoSchedule

The common thread between pretty much any social scheduling tool is the same.

Saving time.

CoSchedule emphasizes efficiency for marketing teams and individuals alike. Integrating with company blogs via WordPress, the platform allows brands to publish and push content to social media simultaneously.

CoSchedule allows bloggers and social managers to collaborate on campaigns

Additionally, CoSchedule provides a comprehensive “Top Content Report” which documents social shares and engagement. This is a fantastic feature for content creators looking to figure out which pieces are resonating most with readers.

CoSchedule's top content report lets you know what pieces of content are crushing it

Unlike other social media scheduling tools, CoSchedule primarily focuses on content versus solely social performance. Features such as the “ReQueue” Bucket allow teams to recycle and schedule their best messages automatically without having to lift a finger. This results in more fresh content in your brand’s feed faster.

Coschedule's requeue feature lets brands recycle their best content for social

5.  Tailwind

If your social media marketing strategy relies heavily on visual/ pictorial content then Instagram and Pinterest are the perfect channels for you. The Tailwind app specializes in social media posting and scheduling on these channels.

Tail wind - social media growth

Features: Tailwind too has a content discovery module that finds content (mostly images) for you to schedule and post. You can monitor conversations and analyze statistics to tweak your social strategy.

You can also use the drag and drop functionality to save time while creating posts.

It also has bulk scheduling and intelligent features such as peak engagement suggestions and recommended times for publishing on Pinterest.

Pricing: Tailwind offers a freemium service for their users with limitations, it is still quite handy. Their basic package starts from $9/ month which is enough for bloggers and small businesses. The Max plan then jumps to $39/ month, offering an unlimited number of posts and post designs.

6. ContentCal

social media scheduling tool by contentcal

ContentCal is the ultimate content calendar and social media scheduling platform that helps thousands of individuals, businesses, and agencies with their content planning and social media. The platform also defines user permissions and streamlines the approval process, manages multiple accounts in one centralized location, and communicates and collaborates with your team on upcoming content. With ContentCal Analytics and Respond you can also keep tabs on content performance and learn how to improve for the future.

Features of ContentCal include social media post scheduling, keyword filtering, collaboration, feedback analysis, reporting, project management, and more. Content creators can use the application to design visual content by modifying the layout and adding a header color and personalized logo. Additionally, employees can create and store posts as drafts, receive feedback from collaborators, and preview posts before publishing.

You’re able to save time, collaborate with team members or clients, and create even better social media content. This platform is perfect for agencies, distributed organizations, or anyone who needs to manage and participate in multiple social media accounts. It could not be any easier, which is perfect for teams with varying degrees of ability. And, the ability to create custom workflows and approvals that reflect your unique governance plan is unmatched. Not only is ContentCal well priced but it is also one of the leading social media schedulers in the market today. 

7. Sked Social (formerly Schedugram)

Although Sked Social is no longer Schedugram due to its recent rebrand, their Instagram scheduling features are ones worth noting.

Sked Social’s content queue allows users to prep photos, captions, and hashtags for repeated use. Much like Later, the platform provides a real-time, drag-and-drop preview of your Instagram posts before they go live. This allows for quick and easy changes if you’re not happy with your feed’s aesthetics.

Sked Social's visual planner is useful for Instagram brands who want to preview their presence

Built-in post templates and a variety of photo editing filters are nice creative touches to help your posts pop, too. The platform itself is highly intuitive for those working with visual content on Instagram.

Sked Social's templates make it easier to pick hashtags and come up with Instagram captions

8. Loomly

Loomly brings a fresh, intuitive, and clean solution for social media posting and scheduling solutions. It has post ideas that will never let you run out of inspiration. You can manage all your content assets in one place to be used whenever necessary.

Loomly

Features: Loomly has approval workflow, post optimizer option, and post mockups to see exactly what you are publishing.

It allows you to seamlessly schedule posts for the future with an added touch of content automation for Facebook, Pinterest, LinkedIn, and GMB.

Another trick up Loomley’s sleeve is the ability to create ad campaigns. You can target and engage with your preferred audience on organic posts. Similarly, you can interact with people using its community management system.

Loomly also offers social media analytics to track and measure channel performance.

Pricing: The base account is $25/ month with 2 users and 10 social accounts, which then increases to $57 and $119 for 6 and 16 users respectively. Finally, their Premium plan lands at $249/mo for up to 26 users.

9. ContentStudio

ContentStudio is a social media management and content marketing platform which helps marketers, agencies, and corporations put social media posts on autopilot. Its in-depth analytics and true insights modules work in perfect harmony and empower you to make informed decisions about your business.

ContentStudio - social media scheduling and posting tool

The combination of an AI-powered content discovery module, a content composer with approval workflow, and amazing content automation recipes helps you discover, plan, schedule, publish and analyze for multiple brands and social channels with ease.

Get inspirational content ideas by searching for trending news in your industry. Use the composer to instantly create awe-inspiring social posts. You can immediately publish, schedule, queue, or assign a category to your post.

The great thing about ContentStudio is that you get to compose posts, label them, assign categories for heterogeneous content publishing, comments, team member’s activities, approval workflow, content assistant, and automation, all in one window.

Dashboard:  A summary of your progress right in front of you so you’re up to date with everything as soon as you log in

Social Media Scheduler: ContentStudio’s bulk scheduling feature helps you cut scheduling time significantly. You can also add your favorite source’s RSS feed then set and forget as ContentStudio automatically publishes content to your social channels as soon as they are posted at the source.

Content Curation: Using machine learning and AI, we have curated more than 12,000 topics that you can follow to get highly relevant content suggestions immediately.
What’s more, you can create amazing Evergreen content campaigns to maximize the utility of your top-performing content. Combining this with the system generated distinct headlines to eliminate any chance of duplication.

Social media Calendar: Couple this with an interactive and highly visual calendar that empowers you to quickly approve or reject posts before publishing making it an ideal social media scheduler. Switch between calendar or list view for a bird’s eye view of all planned content.

Experience in the organized workflow to streamline your social media posts. Increase your productivity and boost social engagement.

You can also view how your posts appear live on each social channel once posted.

Social media analytics: ContentStudio facilitates you to automate social analytics reporting. It will automatically deliver branded reports with your logo and everything, directly to your inbox at a scheduled time and date. Gain meaningful insights from social data, allowing you to create gorgeous reports to impress clients or team members with the information they haven’t seen before.

Social Inbox: Manage all of your social media conversations from a single place, collaborate and take better care of your customers and followers.

Blog Post Composer: ContentStudio has got a full-featured blog post composer to create search engine optimized and well-researched blog posts. Using the SEO settings and toolbox, optimize your blogs so you can seamlessly target keywords that’ll help you rank higher. You can also add featured images to your blogs.

ContentStudio Chrome extension: For ease of access, ContentStudio also has an instant share Chrome extension via which you can post an article you are reading right there and then.

With prices starting from only $49/ month, ContentStudio is a real bargain for social media managers, freelancers, and businesses of all kinds.

Conclusion

The best social media scheduler tools to use depending on your specific needs and also your posting frequency. For the same post, you’d want to use a different tool for each network. We hope our comparison has helped you identify the right scheduling tool for your requirements and we look forward to your feedback and suggestions.

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