Social media is a great way to build up your brand’s presence in the online world. However, it can become overwhelming trying to manage multiple social media accounts with several updates per day. This is where social media scheduling tools come in handy. This software allows users to delegate the task of managing their accounts to a third party. They make sure all your social media is updated when you need it to be, freeing up more time for you to do other things.
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and is continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
Next up is Buffer. Similar to Hootsuite, Buffer has been in the social media management space for quite some time, and they are a respectable platform that allows you to manage multiple social profiles with ease.
With many overlapping features to Hootsuite, some of my favorite Buffer features include the ability to easily schedule content while browsing the web with their Chrome extensions. Buffer also suggests the perfect moments to post based on follower activity – pretty neat!
While there are a variety of options for larger organizations and agencies, the free plan just may suit your social media management needs. Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, create and schedule content using their image creator and GIF/video uploader, and shorten and track links.
If you rely on Twitter for driving blog traffic and networking with other bloggers, TweetDeck is a must-use tool.
This free social media scheduler only works for Twitter, as the name suggests. In a nutshell, TweetDeck transforms your Twitter homepage into a powerful dashboard with real-time timeline updates, easy inbox access, notifications, and a trending tab.
You can also customize your homepage with:
- Lists and collections
- New followers
- Messages and mentions for all your Twitter accounts
Finally, you can publish right from TweetDeck and schedule Tweets.
I like TweetDeck because it centralizes everything. So, when you’re crafting posts, you can pepper in trending hashtags, engage with recent followers, or chime in on the latest industry news.
TweetDeck is 100% free, so if you’re a frequent Twitter user, it’s the perfect social media scheduling tool to try.
Hootsuite is the most popular tool for managing social media platforms. 18+ million social media marketers use it, and it has everything you need to manage your team, schedule posts, measure results, plan upcoming campaigns, etc. From freelancers to large businesses, it’s the perfect tool for anyone who wants to grow their social media presence the right way.
Hootsuite comes with five different plans, including a free plan. The free version plan allows you to manage two social media accounts, schedule up to 5 posts at a time, and allow one user.
You can easily create, schedule, and customize posts for all your connected networks from their beginner-friendly dashboard. Plus, you can connect to more than 20+ different social networks, including Facebook, Twitter, Instagram, Linkedin, and more.
One of the key features of Hootsuite I like is the Engage. Using this option, you can quickly access all the incoming messages across your social networks.
💰 Pricing: Hootsuite offers five different plans. Additionally, they also offer 30 days free trial on professional and team plans.
- Free Plan: One user, two social accounts, five scheduled posts
- Professional Plan ($49/ mo): One user, ten social accounts, unlimited scheduled posts
- Team plan ($129/ mo): 3 users, 20 social accounts, custom branded URL
- Business plan ($599/ mo): 5 users, 35 social accounts, content library, campaign planning
- Enterprise plan (custom): 5+ users, 50+ social accounts, team productivity reporting, social selling add-ons
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
Followerwonk is not your traditional social media management tool when it comes to scheduling posts, but it is an effective tool when it comes to understanding your audience at a much deeper level. Followerwonk allows you to dig deep into Twitter bios and compare various accounts to find the most relevant influencers. With this tool, you can analyze your current followers – by location, bio, accounts they follow, and more – and contrast relationships with competitors. This will help you improve your social content by matching your activities with gains and losses of followers.
This tool is worth exploring because having a lot of followers is meaningless if these followers are not relevant and engaging with your brand. Luckily, Followerwonk offers a free account, as well! Like many of the others on this list, the free account does come with several limitations, but you will still be able to connect one profile, view authority rankings, see followers and their locations, see when followers are active, and access several other details to further analyze your social audience. If you are interested in more capabilities their plans are still decently affordable ranging from $29 to $79 per month.
7. Zoho Social
Whether you’re a growing business or an agency, Zoho Social will help you manage multiple profiles, research relevant keywords, work with team members, and of course schedule posts from one dashboard.
Zoho Social has many of the same tools and features that the other platforms have, but they also have Facebook lead ads, advanced reporting features, a SocialShare browser plugin, and CRM integrations. Zoho Social caters to agencies as well so marketers have the choice of choosing between the business or agency plans. Pricing for the paid plans ranges from $8.33 to $125+ for larger agencies. Zoho Social’s free plan allows you to manage 1 brand and includes the URL shortener and SocialShare browser plugin.
I know, I know there are a lot of options here! Luckily, they all have free plans so you can experiment and find the platform that works best for your social strategy. At the end of the day, you can’t go wrong moving onto a social media management tool – it will likely save you time, grow your social presence, and possibly even make you some money!
Most free social media scheduling tools inevitably get you to pay because they limit scheduling capacity.
In contrast, Socialoomph is one of the only scheduling tools that offer unlimited posting with a free account. As a free user, you get:
- One social profile
- Unlimited post scheduling
- Basic posting features and account management (so no fancy RSS imports, just basic social posting)
Additionally, you can only publish up to three posts per hour. But if you’re only active on one platform, Socialoomph lets you create a massive content queue, set it, and forget it.
Plus, Socialoomph works with a variety of social media platforms, including:
A lack of Instagram support is a notable downside. However, integrations with community-based websites like Reddit, Discord, and Mastodon are useful if you’re an admin of a group and want to regularly publish content for members.
If you want 10 social profiles, 60 posts per hour, and more in-depth posting options like using RSS feeds, Socialoomph costs $25 per month.
Crowdfire is a similar app to Hootsuite in many ways. More than 19 million users worldwide use the Crowdfire app to automate their social media activities. It’s packed with features that make everyday life easier and more productive.
The free version of Crowdfire allows you to link three social media accounts, schedule 10 posts per account, and provide you with one day of social analytics data.
With Crowdfire, you can connect up to 25 accounts and schedule posts across all platforms from one place.
Using their hashtag suggestion feature, you can get the most used and relevant hashtags for your posts quickly and easily. They also have auto-customize content for each platform, so you don’t have to spend time creating multiple posts across different platforms.
Additionally, you can schedule up to 50 posts at once using their bulk upload feature, saving your time and effort. You also get access to up to 30 days of your account’s performance data analytics in just seconds.
💰 Pricing: Crowdfire offers four different plans.
- Free plan: link up to 3 social accounts, schedule 10 posts, hashtag recommendations
- Plus plan ($7.48/ mo): 5 social accounts, schedule 100 posts, connect up to 5 RSS feeds
- Premium plan ($37.48/ mo): 10 social accounts, bulk schedule posts, up to 15 RSS feeds, additional team member
- VIP plan ($74.98/ mo): 25 social accounts, scheduled 800 posts, 25 RSS feeds, 20 competitor analyses, 30 days social analytics data.
We hope our list of the top free social media scheduling tools will be of value to you. If you’re looking to manage your brand’s presence across all major social media channels, then these apps are the way forward. If you wish to avoid getting bogged down in complicated (and costly) paid-for systems, then these are your best options. And if you need a simple, easy-to-use app that won’t affect the performance of your computer, then these are your best options.