Social Media Tools for Business

There are many benefits to using social media platforms for small businesses. In addition to helping you to reach a broader audience, these platforms can also provide an opportunity to boost your brand’s visibility and generate leads.  The best social media tools for small businesses can help you take full advantage of the benefits of social media. This is especially true if you use the right social media tools for your needs.

I can’t believe I never thought of creating a list of social media tools for small businesses. Social media is a great way to promote your business and you will do well if you have a solid strategy. However, it can be overwhelming to pick the best social media tools for your business.

Best Social Media Management Tools

To find the best social media management tools for your small business, see the list below. These handpicked tools will help you save time while growing your community and your potential customer base.

1. Hootsuite

Hootsuite is one of the most popular social media management platforms available. The platform lets you plan campaigns, schedule posts, manage media like photos, monitor messages and mentions, and track relevant analytics.

There’s a free plan and paid professional plan available. The free version supports one user and up to three accounts. The paid version is $49 per month and offers advanced features like team accounts, permissions, content assignments, and up to 10 social accounts. There are also larger accounts for big businesses and enterprises. All are available with a 30-day free trial.

2. MeetEdgar

MeetEdgar is a social media management platform that focuses on automating content. Users get unlimited scheduling of social media posts along with flexible automation features. These include an evergreen content library, auto-generation for creating post variations, and easy scheduling. You can even set up A/B tests to monitor trends and automatically receive engagement updates.

Plans start with Edgar Lite, which lets you manage up to three social accounts for $19 a month. The regular Edgar plan is $49 per month and gives you unlimited posting, tons of automation, and up to 25 social accounts. Both come with a 7-day free trial.

3. Sprout Social

Sprout Social focuses on helping businesses optimize value from their social media strategy. In addition to basic features like publishing and scheduling, the platform offers easy-to-use engagement and analytics features. You can monitor conversations, uncover trends, and see how specific types of content perform over time.

There are various plans to choose from, starting with the standard option for $99 per user per month. This includes up to five accounts, a content calendar, review management, and an all-in-one inbox. Each Sprout Social plan also lets you add on specific features like listening and premium analytics to customize the experience. Free trials and demos are also available.

4. Zoho Social

Zoho Social offers flexible scheduling features to meet the needs of a wide array of businesses. Platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google My Business. In addition to basic features, the social media management platform can even analyze when your followers are most active to find the ideal times to post. And since it’s part of the Zoho One suite, you can integrate it with other tools like Zoho CRM and ads to maximize performance.

Business plans range from $10 to $37.50 per month and come with 15-day free trials. There are also options for social media agencies that need to manage accounts for multiple brands.

5. Buffer

Buffer is a simple social media management platform that aims to help businesses create authentic connections online. You can publish content or add it to a queue to publish periodically on its own. The tool also provides analytics features to monitor post-performance and help you find the best times to post and the most effective type of content for your brand.

There are both free and paid plans available. The free plan lets you manage up to three accounts and queue up to ten posts at a time. Paid plans range from $15 to $99 per month and offer management for between 8 and 25 accounts.

6. AgoraPulse

AgoraPulse focuses on helping social media users save time and stay organized. The tool offers publishing, reporting, monitoring, and even team collaboration tools. You get one unified inbox to monitor messages and mentions. This helps you stay up-to-date with conversations and customer service inquiries across platforms. And the intuitive publishing features let you easily create and schedule posts quickly. The company also boasts the top customer support rating in the industry.

There is a free option available for a single user and up to three accounts. Paid accounts start at $79 monthly and include extra features to support extra social networks and small teams.

7. CoSchedule

CoSchedule includes features to let you organize all of your marketing in one place. The marketing software includes a calendar for publishing and automation, along with a marketing suite for managing team workflows. You can use both of these tools together or just choose one. In addition to managing your social media posts, these tools can be used to manage other marketing like blog posts and ad campaigns. So it’s ideal for companies that need to see all of that info together.

The marketing calendar starts at $29 per user per month. And the marketing suite tools are all priced separately. You can request a demo to see them in action.

8. Facebook Publishing Tools

Facebook Publishing Tools are perfect for small businesses that mainly need help organizing their Facebook content. There are a variety of options for managing everything from post scheduling to advertising. Some features, like Creator Studio, even work with Instagram as well. Since each option is a separate function, it takes some time to learn the functionality and navigate the options. But it’s easy to access for any business with a Facebook account.

The Facebook Publishing Tools are generally free for Facebook users. However, some that connect to advertising campaigns may come with additional costs.

9. TweetDeck

TweetDeck has mainly been known as a Twitter management platform. Twitter now owns the tool, which replaces its previous “Dashboard” app that was discontinued back in 2016. You can use it to track conversations, organize posts, and monitor engagement. You set up multiple streams of content to monitor — maybe one with brand mentions, a specific hashtag, and a Twitter list. Then you can also tweet or manage content from the same dashboard.

TweetDeck is free to use. You just need a Twitter account to sign up. Of course, this doesn’t provide functionality for other social networks. But it’s perfect for those that want to create an advanced presence on Twitter.

10. Social Pilot

SocialPilot is a tool for social media scheduling, marketing, and analytics. The platform is ideal for small businesses that deal with a lot of social networks and a high post volume. You can manage up to 200 accounts and up to 1,000 posts per day. You can also get white label analytics reports and PDFs that dive into your social media strategy and results. Additional features include a central inbox to manage conversations and a team collaboration feature.

Professional plans start at $25.50 per month for one user. The option for small teams costs $42.50. And there’s even an option for agencies that manage accounts for multiple social media clients at $85.

11. eClincher

eClincher offers a social media management tool that can be customized to the needs of each business. There are features optimized for small teams, enterprises, and agencies. You can schedule posts, monitor engagement, manage a media library, collaborate with your team, and view analytical reports. The focus of this platform is on ROI. So everything is optimized to help you determine how effective your time and monetary investments are. Then you can focus on the social media activities that are most efficient.

The basic plan starts at $59 per month for one user. And there are also premier and agency accounts for $119 and $219, respectively. All options also come with a free trial and live demo options so you can get to know their features.

12. Loomly

Loomly touts its service as a brand success platform. You can use it to gather inspiration for posts, create content, optimize posts, automate publishing, and manage team workflow. The social media management platform even integrates with social ad features and analytics tools. So you can use it as part of a larger marketing strategy.

Plans range from $25 to $249 per month. All of them allow multiple users to manage accounts. But the upgraded accounts come with higher ad budgets, custom workflow tools, branding, and IM integrations.

13. Sendible

Sendible is a social media management software made for agencies and marketers. The scheduling and collaboration features are built to help users easily communicate and work with clients and team members. You can create posts, have people check and edit them. Then you can send them to a wide array of platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.

Monthly plans range from $29 to $299. The most basic plan includes one user and up to 12 accounts. You can also request eight quick reports or more to see how your content is performing. This is also an essential part of providing social proof for clients.

14. Tailwind

A tailwind is a scheduling tool built specifically for Pinterest and Instagram. For Instagram, you can schedule posts, get hashtag suggestions, and find the best times to share content. For Pinterest, you can schedule a week’s worth of pins in minutes and access deep analytics to find the best ways to post. Pinterest and Instagram are included in some other social media management tools. But since Tailwind is specific to these platforms, its features are perfect for businesses that focus on these visual platforms.

The Pinterest and Instagram tools are $9.99 monthly each. You can get started free and simply sign up with your accounts on these platforms. There are also add-on products for things like pin creation and content repurposing.

15. Hubspot Social Media Software

Hubspot offers social media management software that is built to facilitate efficiency and authentic connections. You get one dashboard that shows your activity and conversations from all of your social media platforms. You can monitor mentions and respond to customers right from the main dashboard. And you can get reports that show how your social media strategy has impacted your overall marketing efforts.

Hubspot’s social media software is integrated with its other marketing tools. So prices start at $45 each month. But that also includes additional features like landing pages and ad management.

16. SEMRush Social Media Toolkit

SEMRush’s social media toolkit offers a variety of functions that you can manage in one centralized dashboard. This tool includes support for social profiles on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business. You can schedule posts and find the best times to share content. There’s also functionality for boosting posts, creating ads, and even tracking competitors.

17. MeetEdgar

MeetEdgar is a social media management platform that focuses on automating content. Users get unlimited scheduling of social media posts along with flexible automation features. These include an evergreen content library, auto-generation for creating post variations, and easy scheduling. You can even set up A/B tests to monitor trends and automatically receive engagement updates.

Plans start with Edgar Lite, which lets you manage up to three social accounts for $19 a month. The regular Edgar plan is $49 per month and gives you unlimited posting, tons of automation, and up to 25 social accounts. Both come with a 7-day free trial.


Business plans range from $10 to $37.50 per month and come with 15-day free trials. There are also options for social media agencies that need to manage accounts for multiple brands.

18 ContentCal

ContentCal isn’t a traditional social media management tool like Hootsuite or Sprout Social. It’s a social media planning tool for individuals or teams.

Like Buffer and Agorapulse, it does post and schedule content. But ContentCal helps you and your team manage your content planning process. You can plan by pinning ideas to the pinboard and brainstorming your content (sharing comments along the way). Then once you agree, you can move the content over to the calendar, send for approval then schedule and publish.

ContentCal’s Calendar

For many small businesses and agencies, the content planning process is a total nightmare. Some don’t have any planning process, and some will use paper, Excel spreadsheets, and even shared calendars.

For teams, some businesses may use a project management tool such as  TrelloAsana, or Basecamp. And they’ll need a tool such as Buffer or HootSuite to post the content once it’s approved.

ContentCal replaces all those tools and makes it easy to brainstorm, plan, approve and publish content all from one tool. It’s just so easy!

For more information, view my 7 Reasons why you SHOULD use ContentCal post. Visit ContentCal 

19. Wave Video

By 2020, according to CISCO, Online Videos will account for more than 80% of all consumer internet traffic.

People love to consume video content, and this is growing every year. According to Buzzsumo, on Facebook, Video posts get at least 59% more engagement than other post types. And compared to photos, video outperformed photos by 73%.

Buzzsumo – Best Facebook Post Format

I love using the online video tool, Wave Video a lot! It’s just so easy to use and integrates with a huge library of stock videos and audio files. There are loads of high-quality free videos to choose from as well as premium ones too.

The Wave Video Library

As well as adding videos from the library, you can upload your video clips too. Then you can trim the clips, and add more to your masterpiece. Then it’s a case of adding text with your brand’s colors and fonts, calls to action, graphics, stickers, watermarks, and more. And you can add music and sound effects too.

The Wave Video Editor

Wave Video is nowhere near as powerful as a professional video editor like Adobe Premiere Pro. But for many situations, Adobe Premiere Pro is just overkill. Wave Video makes creating video quick and easy and has saved me so much time. I love the way you can add videos from the library as well as music, audio, graphics, and more.

And once you’re done, you can export to a plethora of different formats including YouTube, LinkedIn, Twitter, Facebook, Instagram (square), Instagram Story (portrait format), and more. Wave Video crops the video and resizes the text perfectly for each format.

Conclusion

There are a lot of tools floating around on the Internet today to use as a small business owner. So where do you start? How do you know which tool is right for your social media marketing campaign? When you’re looking for the best social media tools to help grow your business, it all matters on what type of business you’re running.

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