Our Market Research Software Programs can help your company gain a competitive advantage. Our software will allow you to create a powerful database of market research that can be accessed by multiple employees or shared with clients via a secure, password protected website. Whether your goal is to develop new products, manage projects, ensure profitability, track inventory or facilitate customer satisfaction, our software programs for market research can help businesses succeed.

If you’re looking to start a market research business, then market research software programs can be of use to help reduce the time and costs involved in your business. Market research encompasses the processes undertaken after a company has an established product or service on the market for sale, and wants to know more about the consumer’s view on it.

Open Web Analytics

Open Web Analytics Review

Open Web Analytics (OWA) is a self-hostable web analytics application that uses the open source GNU Public License. It provides website owners and developers with easy ways to add capabilities for tracking how people use their sites through REST APIs, Javascript scripts or PHP classes in order to understand site performance better.

  • You have 100% control of your own code, your own server setup and your own data (for newbies in web analytics this might be a disadvantage)
  • Much faster interface than Google Analytics, which is extremely slow at least with big sites
  • Session recordings and click heatmaps like clicktale (didn’t work for me, but I guess that tells me more about my technical skills than the application)
  • No filter e.g. miss the option of excluding my own IP
  • No data export from user interface. Data can of course be exported from your database but for non-savyy database user as myself, this is way to0 complicated.
  • I indeed miss the possibility to combine different numbers (cross segmenting) from different reports. E.g. I’m not able to see what search terms were used to find a specific page. This is important for SEO-purposes.

Price: Free

Make My Persona


Software Used For Market Research

Every marketer knows that buyer personas help your business focus time and resources, and inform product development and marketing. A buyer persona is a model of an ideal customer, created through market research and existing customer data.

Make My Persona helps you create these semi-fictitious characters in seven simple steps that you fill in, including:

  • Demographics
  • Industry
  • Job responsibilities
  • Reports
  • Goals or objectives
  • Preferred method of communication
  • Biggest challenges
  • Anything else you want to include

The tool then gives you a profile of your buyer persona that you can share with your whole organization to inform and inspire.

Statcounter Global Stats

Statcounter Global Stats Review

StatCounter is a web analytics service that has installed their tracking code on more than 2 million sites and records billions of page views to these sites every month. Every time someone visits one of the thousands or millions of websites using StatCounter, they are able to determine where in the world it came from, what browser was used as well as screen resolution – even if you’re browsing with your phone! Plus for each page view recorded by Statcounter there’s an analysis about whether they were referred through search engine results (including Google) or social media sources like Facebook.

  • It’s a free tool which is best to start with website visitor analysis.
  • It gives detailed reports for location, browser and time.
  • It’s really easy to set up and use. It may just take few moments to set up an account.
  • They need to add a real-time visitor report option on the website. Else, it is a great tool.

Price: Free.

 Percent Change Calculator


You use percent change to track change over time – e.g. the fluctuations of sales, subscriptions, or prices of financial securities.

For example, you sold 15,000 bicycles this year, and 9,000 last year. You want to know the percent change of your sales:

15,000 (new number) – 9,000 (old number) = 6,000

6,000 x 100 = 66.66666


You’ve sold 67% more bicycles this year.

But do you want to do this calculation every time? No! Put your two values into a simple percent change calculator and it will do the math for you.

Software Used For Market Research

Google Alerts

Google Alerts is a free service offered by Google that sends notifications about recent activity related to your search. This can be anything from new web pages, newspaper articles or blogs. You set up alerts on what you want and then it will email you with any relevant changes found in the last 30 days for example “Google Alert” would notify me of news items containing these words as they are published online around the world!

In short: when I look out into my daily life through a lens focused solely on keyword searches, everything becomes more fascinating

For example you can set an alert for:

  • Information About the Business: To know whenever your company’s name is mentioned and by what site. It can be useful to include common misspellings as well.
  • Information About the Product(s): Stay aware of what is said about your company’s product(s), and by whom.
  • Mentions of Company Executives: Executives’ reputations can affect the reputation of the organization so its good to know when new content mentions them.
  • Awareness of Customer Activities: Using alerts to stay on top of developments at a customer helps a business be proactive in supporting the customer and avoiding surprises.
  • Watching Competitors: Receive information about competitor activities and new developments.
  • Following Influencers: What key figures in an a business’s field are saying is valuable for identifying trends early.
  • Stay Up to Date on Industry Developments and Technologies: Keep an eye on what is new in the market and what technologies are evolving. Customers will appreciate a provider that maintains expertise in their field by knowing the latest developments.
  • You get real-time alerts on any keyword or term
  • Very simple and easy to use
  • Sometimes it doesn’t work and have performence issues.

Price:  Free


(Free trial. Prices start at $14.99 per month)


When it comes to understanding what is happening in a market, there is no data more useful than sales numbers. AMZScout is an innovative eCommerce software that provides sellers with the insights they need to identify items that have high profit potential.

With AMZScout you can:

  • Get stats for every product, including average monthly sales, reviews, sales history, and more.
  • Review demand and competition levels for both products and niches.
  • Predict costs and profit margins.
  • Track seasonal trends and consumer behavior.

This leads to unexpected product discoveries, significant new customer flows, efficient market insights, and long-term revenue growth.


Quora Review
Image Source: ionos.ca

Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions. Users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

Beyond the simple ask-and-answer setup, there are some advanced parts of Quora, too, that might be good to know before jumping in.

  • You can target your question to specific Quora users, asking them specifically to weigh in with an answer along with others in the community
  • You can publish content on Quora, just like LinkedIn’s publishing platform
  • You can search for specific questions or topics related to your business and follow these to receive notifications of new questions
  • You can spend credits to get your question in front of more people

For marketers, there are a handful of really great reasons why Quora might be worth considering:

  1. Gain exposure to Quora’s 700,000+ monthly visitors
  2. Build expertise and authority on your chosen topic
  3. Learn from others—users, customers, industry experts
  4. Answer questions about your product
  5. Find out the questions people are asking about your product or industry

Price:  Free


(Prices start at $70 per month for 1 creator, rising to $278 per month for a team.)

Software Used For Market Research

Tableau is a tool for data visualization that needs no programming knowledge. It helps you see and understand your market research data pictorially, using analytics, visualization and business intelligence.

It works like this:

  • It extracts data from PDFs, Excel, text, R, Hadoop, Python or SAS, to cloud databases.
  • The Tableau desktop takes the data, analyses it, then presents it as an interactive and shareable dashboard which shows trends and variations with colorful charts and tables.
  • The data can be published, with features such as collaboration and automation included.
  • Users can view their visualized data on platforms such as email, mobile and desktop.


Feedly Review
Image Source: thenextweb.com

Feedly offers an easy way to aggregate your information feeds in one place. Feed readers such as Feedly aggregate internet content into one convenient place, making it possible for you to quickly scan headlines and full stories at a glance from a variety of different providers. You don’t have to keep checking back to any particular site to see if it’s been updated; all you need to do is follow an information source, such as the Washington Post or Engaget, and then read the updates from those sites as they’re delivered to your feedly account.

  • Easy transfer from Google Reader subs.
  • All your Google Reader starred items are imported as well. They are now “saved” items.
  • You can categorize blogs into folders.
  • If you like a visual reader with access to your twitter and facebook feed on the home page, this is for you.
  • You can customize the layout with the choices magazine, titles, mosaic, cards and full articles. (Titles looks the most like Google Reader.)
  • When you have it in full articles mode you can scroll down and it will automatically mark the post as read. You can easily mark the post as “keep unread.”
  • You can add tags.
  • You can use keyboard shortcuts.
  • You are given recommendations of other blogs you may like based on your subs. (This could also be a con for information overload.)
  • More visually cluttered, although it can be reduced by using a different format.
  • The home page has your list along with featured posts, ads, Twitter feeds and Facebooks feeds. (Although you do not have to log into Twitter or Facebook if you don’t want to use it.)
  • The blogs are not listed in alphabetical order but in a random system I still can’t figure out. (That alone drives me nuts.)
  • You have to mark subs as favorites so they are more likely to show up as featured posts.

Price:  Free. Pro plan starts from $5.00/mo


Our market research software gives you additional ways to access your data. First, use our market research software to build your online community by rapidly creating amazing landing pages, surveys and forms for your website.

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