Social media marketing is the use of social media platforms to promote a product or service. It can be a powerful tool for businesses of all sizes, as it allows them to connect with their target audience in a way that is both personal and engaging. What is social media marketing? Social media marketing is…
Business success extends beyond traditional market activities. While market strategy focuses on competition, customer needs, and revenue generation, there is another dimension that requires careful consideration: non-market strategy. Non-market strategy involves navigating the political, social, and regulatory environments that influence business operations and shape reputations. It is about proactively managing external factors to gain a…