Marketing is one of the most diverse professions in the business world, and it’s also one of the most sought-after careers. It’s safe to say you’ll never run out of marketing jobs to apply for while you’re in search of that perfect role. So, what are the 17 best marketing jobs for hiring managers and job seekers? If you’re a hiring manager, why would you hire a job seeker who has no marketing experience? Why not find an applicant who already knows how to get results? Because not only will it speed up your interview process—but you won’t spend any time training a new employee that might not be a good fit. And if you are looking for a marketing job, this is the resource for you.
Marketing job titles can be a bit misleading. For example, the job of “digital marketer” sounds like a straightforward role — what could be so complicated about using digital media to promote something? In reality, a digital marketer can do just that but they may also need to be skilled in web development and social media management.
1. Marketing Director
Marketing directors are responsible for all aspects of marketing for a company, from the creative process to managing budgets and personnel. They oversee product development, advertising campaigns, public relations, branding efforts and website design. The marketing director typically reports directly to the CEO or president of the company.
Marketing directors work in a wide range of industries, including healthcare, technology and manufacturing. They have expertise in areas such as market research and analysis; brand management; pricing strategy; consumer psychology; advertising and promotion campaigns; direct mail campaigns; e-mail marketing programs; social media campaigns; search engine optimization strategies; public relations strategies; public speaking skills.
2. Social Media Manager
Companies are turning more and more to social media marketing, and the demand for social media managers is growing. The job requires managing an organization’s profiles on sites like Twitter, Facebook, Instagram, YouTube, and LinkedIn. Social media managers also aid in creating content for these channels and coordinating with other departments to create a cohesive strategy that incorporates all forms of digital marketing.
Qualifications: You need to be well-versed in social media platforms, including their functionality and how they can be used to reach customers. You should also have experience developing strategies for digital marketing campaigns and measuring the results.
3. Marketing Database Analyst
Marketing database analysts are responsible for ensuring that data is collected and organized in order to support marketing efforts. This includes developing and maintaining databases, as well as performing analysis on the data in order to draw conclusions and make recommendations. Marketing database analysts may be called upon to analyze customer demographics and purchasing habits, create reports for management, implement new systems, or provide technical support for marketing campaigns.
Marketing database analysts typically need at least a bachelor’s degree in computer science or a related field. However, many employers require candidates to have some professional experience before they can be hired.
The median annual wage for marketing database analysts was $81,710 in May 2015—$38 per hour
4. Advertising Specialist
The advertising specialist is a key member of a marketing team, where they work with the creative team to create and execute advertising campaigns for their organization. They are also responsible for researching and analyzing the effectiveness of those campaigns, adjusting them as necessary. This job requires both creativity and analytical skills, as well as the ability to work well with others.
A bachelor’s degree in marketing or communications is typical for this position, but some companies may seek candidates with a degree in statistics or business administration instead. It’s also helpful to have taken classes in computer programming or other technology-related fields. Some employers may require that applicants have some experience working in an advertising agency before they can be considered for this position.
$38K – $56K
5. Marketing Manager
The marketing manager is a hands-on leader who oversees all aspects of a company’s marketing strategy. The manager develops the brand and ensures that it is well-communicated, then plans and oversees implementation of the company’s marketing plan. The role requires a lot of strategic thinking, as well as a good understanding of the company’s products or services and how they fit into the larger context of the marketplace.
• Define and implement strategies to maximize revenue and profit in accordance with company goals.
• Develop collateral materials such as product brochures, sales materials, and press releases.
• Collaborate with sales and customer service teams on new product launches or campaigns.
• Manage the advertising budget for different products/services including online ads, print ads, web banners, email promotions etc..
6. Growth Hackers
Growth Hackers are the people who make sure your product is reaching new customers. They use their marketing skills to grow your brand and ensure that you’re getting the most out of your resources.
In order for a company to grow, it needs to attract more customers than it loses. Growth hackers focus on this goal by finding creative ways to get new customers into your funnel, such as through social media ads or viral videos. They also analyze what’s working and what isn’t, so that you can better target your audience and see results faster.
Growth hackers have a deep understanding of how people use technology, which helps them think creatively about how best to reach their target audience. For example, they might know exactly when and where people are most likely to watch certain types of content—which means they’ll know when and where they should be posting similar content! This kind of knowledge makes growth hacking jobs perfect for anyone who likes being hands-on with their work as well as constantly learning new things (since there’s always something new to learn).
7. Brand Managers
Brand managers are responsible for the strategic development and implementation of a company’s brand. They are in charge of developing a long-term brand strategy, which may include identifying new growth opportunities, creating advertising campaigns and promotions, planning events and product launches.
Brand managers also oversee day-to-day marketing activities like media relations, public relations, customer relationship management (CRM), web design and development, email marketing, social media management (SMM) and employee communications.
8. Content Marketers
Content marketers are the people who create content for a brand. They’re responsible for long-form blog posts, short-form social media posts, and everything in between. Content marketers can work on their own or as part of a team, but their job is to write about the benefits of using a product or service.
What does a content marketer do?
Content marketers are responsible for creating content that helps sell a product or service. This can include blog posts, newsletters, white papers, infographics, and email campaigns. They also manage all of the social media accounts associated with the business they work for.
What skills do I need?
Content marketing is more than just writing—it requires strong communication skills as well as an understanding of SEO and metrics. You’ll also need to be able to juggle multiple projects at once while meeting deadlines and managing budgets!
9. Digital Marketing Managers
Digital marketing managers are the people who make sure that your company is getting the most out of its digital marketing efforts. They’re responsible for developing and executing a plan to improve your company’s brand awareness and reputation, as well as increasing the number of customers you see each month.
In order to do this, digital marketing managers will often work with a team of other marketers: social media marketers, content marketers, search engine optimization (SEO) experts, and more. They’ll also often be in charge of budgeting and managing resources within your organization.
This job can be very rewarding because it means you’re helping customers feel better about buying from your company—but it can also be stressful if you don’t have enough time or resources to get everything done properly!
10. Email Marketers
Email marketers are responsible for creating and sending email campaigns that can drive sales, increase engagement, and generate leads.
They’re responsible for creating the copy (the text of the email), the subject line, and the design of an email campaign. They’ll do this by pulling data from your CRM (Customer Relationship Management) system to create an email that is personalized to each individual recipient based on things like their last purchase or level of engagement with your brand.
Email marketers report to marketing managers and work alongside web designers, web developers, social media managers, content creators/writers, and more.
11. Graphic Designers and Illustrators
Graphic designers are the artists of the marketing world. They create images that help brands stand out and convey their message in an eye-catching way.
If you’re a graphic designer, you’ll be working on everything from website banners to print ads and video intros. You’ll also work closely with other members of your team to figure out how best to visually represent your company’s products and services.
As a graphic designer, you’ll need to be skilled in Photoshop and Illustrator—the two most popular programs for creating graphics online—and have some experience in Adobe Premiere Pro or After Effects if you want to create videos for social media or other platforms.
12. PPC Specialists and SEO Experts
If you have a background in marketing, PPC specialists and SEO experts are two great jobs to consider. Both of these roles typically require a bachelor’s degree, but neither requires extensive experience (especially when you’re just starting out). They also offer great opportunities to grow your skill set and move up within the company.
PPC specialists work with companies to manage their paid search campaigns—that is, the ads that appear alongside search results on sites like Google, Bing, and Yahoo. If you have experience in product management or customer service, this could be a great fit for you.
SEO experts help companies optimize their websites so they rank higher in search results. This role requires strong analytical skills and a knowledge of how search engines work. It’s also important that you have experience writing content for websites or blogs—and preferably copywriting specifically.
13. Market Researchers and Strategists
If you’re looking for a job in marketing, there are several options that might suit your interests and skills. If you enjoy working with clients to help them understand their target audience, then market researchers and strategists might be right for you.
Market researchers and strategists typically work in an office setting and spend most of their time analyzing data to determine what products or services should be offered. They use this information to create reports that are presented to clients so they can make informed decisions about how best to reach their target audience.
In addition to analyzing data, market researchers also conduct surveys and interviews with consumers to learn more about their needs and desires. They then present this information back to management who will use it as guidance when making decisions about product development or marketing strategies.
Market researchers may also have other responsibilities such as conducting focus groups or writing articles for trade publications related to their field of expertise (e.g., Internet marketing).
14. Social Media Managers and SEO Experts
Social media managers are tasked with managing a company’s social media accounts, including Facebook, Twitter, Instagram, and more. SEO experts help websites rank higher in search results by optimizing their content for things like keywords and trending topics.
Both of these jobs require a very specific set of skills that can be hard to find in one person. That’s where you come in! Hiring managers should be looking for candidates who have experience managing social media accounts for businesses or nonprofit organizations. For example, if you worked at a local restaurant that had a Facebook page for their business, you might have been asked to post updates about new menu items or special promotions that were available only on certain days or times of day. Or if you were an intern at a nonprofit organization and posted information about upcoming events on their website’s blog, that could be another way to show off your social media management skills.
If your background isn’t quite as relevant but you still want to work as an SEO expert, don’t worry—you can still apply! Hiring managers will look for candidates who have experience using analytics software such as Google Analytics to track information about how visitors interact with their websites (like how long they stay there).
15. Customer Experience (CX) Representative
Customer experience representatives are responsible for helping customers manage their accounts, troubleshoot issues and complaints, and provide support during the sales process. CX reps must have strong communication skills, as well as the ability to work independently and with a team. They should also have a familiarity with basic computer programs like Word, Excel, and Outlook.
In this role, you will interact with customers via email and phone calls to resolve issues or answer questions about their accounts. You’ll also handle administrative tasks such as entering information into company databases and sending emails on behalf of other employees.
16. Public Relations Specialist
Public relations specialists are in charge of creating and maintaining relationships between their company and the public. They do this by writing press releases, managing media relations, developing social media strategies, and creating promotional materials.
Public relations specialists work with a variety of people from different industries, including journalists, bloggers and other influencers. They also work with employees to make sure they understand how their actions can be perceived by the public.
Public relations specialists must have excellent communication skills and be able to write quickly and effectively. They should also have a strong understanding of how social media works so they can create viral content that will spread throughout the internet.
17. Product Marketing Manager (PMM)
Are you the kind of person who can come up with a marketing strategy that’s so good, it’s worth millions? If so, you should consider becoming a product marketing manager (PMM).
Product marketing managers are responsible for managing a company’s product lifecycle and coordinating marketing activities. They work closely with sales teams to ensure that their products are sold effectively and make it easy for consumers to find them. They also work with the company’s engineering team to create promotional materials and digital content for the product. PMM is a great job for people who have an eye for detail, enjoy working with others, and have an entrepreneurial spirit.
Working in marketing and advertising can be a fulfilling career that allows you to gain valuable experience for future endeavors. Hiring managers are looking for expertise in any of the following roles: content writer, social media specialist, search engine optimization specialist, graphic designer, e-mail marketer, project manager, and mobile app marketing specialist. This blog is a concise guide of potential job opportunities in the ever-expanding industry of marketing with access to job listings from across the web. Is Digital Marketing in Demand in Australia