The Best Marketing Automation Tools

The Best Marketing Automation Tools…Let’s face it, everyone wants to save time or even more money. Marketing automation is becoming increasingly more popular as companies today not only need to build relationships with customers, but also need to keep those relationships strong. In this article I will try to give you a broad perspective of each software and/or process that falls under the name marketing automation.            In many professional circles you hear conflicting ideas on marketing automation. Some say it is the worst nightmare ever invented by mankind(kind of like a robot apocalypse). Others view marketing automation as a giant robotic octopus that will dev

Set up marketing automation workflows to take your business to the next level. automo turns marketing efforts into a fully automated, data-driven process that lets you leverage lead sources and provide a better experience to your consumers.

Marketo

Marketo is perhaps the best known marketing automation tool, and for good reason. It’s one of the most mature tools, with a full suite of features that not only help marketers manage email campaigns, but also provide excellent tools for sales teams. Marketo also has a marketplace, called LaunchPoint, with dozens of integrations.

Whom it’s for:

Marketo is great for companies who are going to make use of the tool’s many features that go beyond basic marketing automation. It’s not the most expensive tool, but it’s certainly not the cheapest either. If you’re not going to use the advanced functionality of the system, you can get similar results with one of the less expensive tools. However, if you want to start with the basics and move into the more advanced functionality in the near future, it could be a good idea to start with a tool like Marketo so that you don’t have to switch over all your data and campaigns down the line. We also like that Marketo has a very large and active knowledge base, which is a great resource for new users.

It’s closest to:

Eloqua

Pricing starts at:

$1,195/month

Eloqua

You can think of Eloqua as the Ferrari of marketing automation. It’s fully loaded, provides an exceptional level of service, and comes with a matching price tag. One of Eloqua’s key differentiators is the amount of time they spend teaching and helping their customers get the most out of the product. Like Marketo, Eloqua also has a great marketplace with plenty of integrations with third party services.

Whom it’s for:

Don’t look at Eloqua unless you’re really going after enterprise-level software and you have the budget for it. Now, if you do, Eloqua is a great option, especially if you like having a lot of guidance from your technology vendors. You should also consider Eloqua if tight CRM integration is important to you.

It’s closest to:

Marketo

Pricing starts at:

$2,000/month

 Customer.io

The main reason we love Customer.io is its flexibility. This is a tool that will really let you get what you want out of it. While it’s not all out of the box, if you’re willing to put in some developer time, you can really customize your Customer.io experience. Another great thing about this tool is its lightweight UI and fast, personal customer support. Customer.io is one of the newer players, but they’re growing very quickly and are definitely a company to watch. Unlike most of the older tools, Customer.io is built to trigger emails based on events, rather than just pageviews.

Whom it’s for:

Customer.io is great for two kinds of uses: 1. Companies that are looking to get started with marketing automation and appreciate a lightweight UI (i.e. not your typical enterprise software) and 2. Companies that are looking for some more advanced functionality that requires flexibility and customization, and are willing to devote the developer resources to implement it. We happen to fall into the second category, which is why we chose Customer.io for our marketing automation needs at Woopra.

It’s closest to:

Userfox

Pricing starts at:

$75/month (and they offer a free plan)

 Omnisend

omnisend marketing automation tool

Pricing: Includes a free plan for basic email marketing. Automation ranges from $16/month to custom Enterprise pricing, based on features and number of contacts. 

For marketing automation, it’s hard to find a more comprehensive tool than Omnisend. What sets this platform apart from the others on this list is the omnichannel functionality: you can add several channels to the same automation workflow: email, SMS, push notifications, Facebook Messenger, and more. This means that you can create an immersive omnichannel experience for your customers, which automatically sends them the message via the channel they’ve opted in for. With advanced targeting, split automations, and an easy drag-and-drop builder, Omnisend is definitely a marketing automation tool worth a look.

HubSpot

marketing automation tools hubspot

Pricing: Ranges from $50 – $3,200+ per month, based on features and scale.

HubSpot’s Marketing Hub is fundamentally different from other marketing automation tools for a few reasons. For one, their focus on inbound marketing (including content and search marketing) is unparalleled. They also offer the added benefit of the Sales and Service Hubs, which means your team can better work together—even across departments.

 Pardot

Marketing Automation Tools Pardot

Pricing: Ranges from $1,250 – $4,000 per month, based on depth of automation and analytics.

Pardot (now part of Salesforce) is another marketing automation tool that’s tailored to the needs of B2B marketers, with support for things like B2B analytics and account-based marketing solutions. The partnership with Salesforce makes Pardot part of a robust suite of products that work together to help sales and marketing teams be more effective, together.

 Mailchimp

Marketing Automation Tools Mailchimp

Pricing: Ranges from $14.99 – $299 per month, based on features and contacts.

Mailchimp is in the process of growing from an email marketing tool to a full-blown marketing automation solution. While their expanded features remain to be tested, Mailchimp is one of the original email marketing tools, and they’ve turned that experience into a rock-solid and capable email automation tool that’s a breeze to use.

 Automizy

marketing automation tools automizy

Pricing: Pricing: Ranges from $9 – $119+ per month, based on the number of active subscribers.

Automizy is an email marketing platform that is designed to increase your open rates, by providing a bundle of features that supports growing email open rates such as an artificial intelligence subject line tester, resend unopened emails, AB testing, and segmented email automation. Using Automizy keeps your messaging consistent and personalized.

Conclusion

Think you can’t build a successful business without an advanced email marketing automation platform? Think again.

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