The Best Social Media Management Tools 2020

Are you looking for The Best Social Media Management Tools in 2020? I was too. A lot of online marketers are struggling to reach their target audience, just because they lack the best social media management tools. I have done the hard work for you and found the best social media management tools for your business.

1. Agorapulse

Agorapulse is a social media management platform to publish content and understand your audience. Schedule, reschedule, queue, or bulk upload your posts. Preview posts for each network. Set a publishing approval workflow, keep track of who has published what, and assign levels of access to each team member. Use smart labeling to quickly identify posts that achieve the best reach, engagement, and clicks. Get advanced analytics and reporting to measure your engagement. Track clicks, conversions, and revenue. Price: Plans start at $79 per month.

2. Hootsuite

Hootsuite is one of the best social media management tools

Hootsuite is one of the best social media management tools for creating and managing business campaigns. Instead of managing all of the platforms manually, you could just open Hootsuite and handle them from a single dashboard.

You can use this social media dashboard for scheduling messages, tracking conversations, managing multiple profiles, and many other social activities.

Standout features:

  • Has a limited free plan
  • Schedule campaigns via different social media platforms from one dashboard
  • This web-based tool is compatible with major social media channels
  • It offers free courses to help you get started with social marketing campaigns

3. ContentCal

ContentCal Homepage Screenshot

ContentCal Homepage Screenshot

What is ContentCal?

ContentCal is a Social Media Content Tool that puts a planning calendar at the heart of your workflow. It has many features of a typical social media management tool, although it’s more about planning, team workflows, posting, scheduling, and reporting. Currently, it doesn’t have listening or monitoring tools. However, ContentCal will be bringing in a social inbox with its Respond tool, which is currently in beta.

They are a UK-based company and were founded back in 2015. You can read more below in the CEO, Alex Packham’s founder’s story. I’ve met a few of the team in person (the Director of Growth, Andy Lambert is an awesome guy). They’re a really lovely bunch. I’ve been impressed with the way they engage with and listen to their customers. ContentCal has come a long way since I first saw it back in 2016.

In October 2019, ContentCal released ContentCal 2.0. With this update, ContentCal has added a web clipper (for Chrome, Edge, and Brave browsers), a notebook (to store ideas and todos separate from the calendar), a content hub (to store previous posts and images), snippets (to reuse commonly used phrases and hashtags) and published times (select from commonly used times).

ContentCal 2.0

ContentCal 2.0

Pricing and Who is ContentCal for?

ContentCal is a great tool for small businesses, charities, and public sector organizations as well as small to medium (or even large) agencies. They have very competitive prices including a free plan. The free plan allows one person to manage up to 4 social media channels with up to 10 posts per month. That’s not going to be enough for anyone other than a hobbyist (which is what they say the plan is for) but it’s great to get started.

Their basic pro plan is only $13 per month (£9 per month) which gives you 4 social media channels, 1 calendar, analytics, and unlimited posts. But the great thing is that you can add extra users and calendars and build your plan.

ContentCal 2019 Prices

ContentCal 2019 Prices

For teams, however, you’ll want to opt for at least the company plan, that’s because you get their approval workflow and the ability to comment and collaborate on posts in the pinboard (more on that in a bit) or in the main workflow. This is vital if you are an agency and you work with clients who need to approve posts, or you work within a team of content creators, moderators, and administrators. You get 2 users and 2 calendars on the company plan, but you can easily upgrade by paying $7 per extra user and $15 per extra calendar.

Larger agencies will want to opt for the Agency Unlimited Plan. It’s $399 per month, which is significantly cheaper than Hootsuite or Sprout Social’s enterprise offerings. You get unlimited users and unlimited calendars and premium live chat for support. For the full pricing list, check out the ContentCal Plans page.

Why ContentCal?

I’ve already written a comprehensive article on 7 Reasons why you SHOULD use ContentCal. With the central calendar and the content planning approval system, it’s perfect for agencies and teams of content creators. There are still so many businesses that are still relying on messy and complicated Excel Spreadsheets and shared folders to plan their content. That might kind of work if it’s just you, but for teams, it’s just waiting for a disaster to happen. ContentCal allows all your team members to work together in planning your social media content.

The team can work on ideas for the content on the pinboard, and then delegate, edit and send for approval to managers or a client. ContentCal also handles the publishing and scheduling of content across all the main platforms.

Pinboard and Calendar in ContentCal

Pinboard and Calendar in ContentCal


ContentCal fully integrates with Twitter, Facebook (pages and groups), and LinkedIn (profiles & pages). That means you can post and schedule your planned social media content to these once they’ve been improved.

It also integrates with Instagram via push notifications on the ContentCal iOS or Android app. Although this means ContentCal won’t automatically publish your Instagram content in the background, it does mean you can post other types of Instagram content even if it isn’t supported by the API, such as Instagram stories.

For any other channel (for example, Snapchat, WeChat, WhatsApp, Pinterest, email, YouTube, and print media, you can still plan your content using “planning channels”. ContentCal won’t be able to post to the planning-only channels, but it can help you plan the content within your team. Then you’re able to pass on the content to the relevant team to get it posted out or published on that platform.

ContentCal Social Setup

ContentCal Social Channel Setup

You can post to more than one network at one time and ContentCal gives you a handy preview window to view all your posts across all your networks in one go.

Unfortunately, you can’t edit the text for each network separately. So if you want to publish slightly different content for each network (for example a shorter post for Twitter) you’ll need to create separate posts.

ContentCal lets you add emojis and commonly used “snippets” – words, phrases, and hashtags to your posts. And you can tag other Facebook pages when publishing to Facebook.

Creating a post in ContentCal

Creating a post in ContentCal

Adding images and videos to your posts is easy and powerful. You can upload images or videos from your computer and take a photo or record a video through your webcam. ContentCal also integrates with Facebook, Instagram, Google Drive, and Dropbox, so you can import assets from there. And you can find images from the web too. If you want to use previously stored images, you’ll need to first go to the Content Hub and select the post to reuse.

Adding Media to a post in ContentCal

Adding Media to a post in ContentCal

Teams & Content Workflow

The free and pro plans only give you one user. But from the $42/mth company plan upwards, you get multiple users to use in your team. The company plan gives you 2 users, but you’re able to add extra users at $7 per user per month.

Being able to have separate logins for each of your team members is very important – especially for security. If one of your team members leaves your business, you want to be able to revoke their access easily. There have been some high-profile cases of ex-employees taking over social media accounts and doing some damage.

But it’s not just about separate logins. ContentCal also offers a team and content workflow. This allows you to set up publishing approval workflows with user permissions and roles. That way, you can have an admin user in control of the account, the team, and having the final approval. Then, restrict other users to only being able to create or edit content and send for approval.

To compare with other tools out there, Hootsuite’s cheapest plan for teams is their Team plan which costs $1,548 per year (or $189 per month). They give you 3 users and it allows you to assign posts to team members. But that’s it. Hootsuite Team plan doesn’t allow you to assign team roles and there is no team publishing workflow. And there’s no ability to view an audit trail. To get those, you need to spend $7,188 per year for the Hootsuite Business Plan. For more information see my 7 Reasons NOT to use Hootsuite.

approvals and workflows

4. e-clincher

e-clincher lets you manage multiple social media accounts with one platform. Schedule posts and manage conversations with one inbox, auto-publish with smart queues, monitor keywords, get suggested content, and access advanced analytics reporting. Integrates with Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, Pinterest, Google Analytics, Canva, Zendesk, and more. Price: Plans start at $59 per month.

5. Sendible

Sendible for social media managment

Sendible is a powerful social media management tool for agencies that need to manage social media for multiple clients.

You can either schedule posts across different social media platforms or integrate them with blogs and social sharing sites. You can even add it to Slack and make the communication process a whole lot easier.

Sendible can create an organized editorial calendar for your blog. Additionally, it also reports brand mentions, allowing you to respond to people and know your social media presence.

This tool offers a unique feature to share existing content across the web and share it to get more eyes on your profile.

Standout features:

  • Sendible schedules content and helps your team to communicate better
  • It comes with a handy mobile app for getting notifications when you’re away from your computer
  • You can easily manage multiple marketing campaigns

6. Zoho Social

Part of Zoho’s suite of online productivity apps, Zoho Social lets you schedule and manage content from a single screen. Schedule posts when your audience is most active, or create your publishing schedule. Automate reports to your team at a time of your choice. The zShare browser plugin lets you curate articles as you discover them. Connect Facebook Lead Ads to monitor in real-time. Analyze the performance of ad campaigns, and drive leads to Zoho CRM. Price: Plans start at $10 per month.

7. CoSchedule

If you take a close look, you will realize that all of the social media tools are designed to save your time.

CoSchedule plugin

CoSchedule is undoubtedly one of the best social media management tools in 2020. It is a marketing calendar to help you manage projects on a single dashboard social media management tool. You can simultaneously share and publish content to save time. CoSchedule helps you boost your productivity by making your workflow organized.

Standout features:

  • Manage content posting on multiple platforms via a single window
  • Schedule an organized calendar for smart marketing campaigns

8. Loomly

Loomly can manage all your social media content (organic posts and ads) from one platform. Get a collaborative review and approval workflow as well as post ideas and guides for creating posts and ads. Set automated publishing for Facebook, Twitter, Pinterest, LinkedIn, and Google My Business. Measure posts’ performance in real-time once they have been published. Price: Plans start at $25 per month.


As the consumer habits of Internet users change, brands and marketers face a new challenge: addressing these changes and finding a way to adapt. It’s a familiar challenge, however. The proliferation of social networks and mobile devices in recent years has presented marketers with a myriad of new ways to reach their customers. The key is choosing the best social media management tools for your needs.

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