Knowing when to send your email marketing campaigns is critical. It can be the difference between an exceptional conversion rate, and one that disappoints like a Christmas ham. In order to succeed in email marketing, you need to send emails at the most effective times of day. These days, you hear about the importance of time of day in marketing. And we’ve certainly covered much of the topic already at GetResponse. But these pieces have traditionally discussed a single time of the day. In reality, there’s tremendous potential for further optimisation by picking multiple times to send your campaigns. What do I mean by that? Well, let me break it down for you.

Email marketing is one of the most effective ways to connect with your customers, and it doesn’t require a large budget to get started. Whether you’re running a small business or just starting out, there are some time-tested email marketing strategies that you can use to grow your list and drive more leads.

The Best Time To Send Email Marketing Campaigns

Sending Business Emails at the Right Time

According to the key transition times we discussed earlier, the best time to send an email is during lunch break and during evening commute.

Suppose your target market is new mothers. These optimal email times won’t make sense to them if they don’t have these transitions in their daily lives.

For your business, the best way to figure out what works is by:

  • Assessing your audience’s needs
  • Testing and experimenting

Understanding Your Audience

You should ask yourself the following questions to understand your audience:

  • Who are your subscribers and how do they interact with you?
  • Is there a reason why they signed up for your emails?
  • Who are they? What is their profession?
  • What is a typical day like for them?
  • Would your subscribers be interested in that content at a certain time?
  • What are the contents of your emails?

You can ask questions that are relevant to your business and audience. Here are some foundational questions to get you started.

Knowing your audience better will help you create better content.

By knowing your audience, you can customize your content and messaging to personalize your relationship with them.

Sending emails at different times and trying them out

It’s impossible to tell what flavor you like until you try them all! Luckily, with emails, you won’t have to send emails every minute of the day!

By using marketing standards, you can schedule emails for different days and times during the week, then check analytics to see which emails saw the most opens and clicks.

Depending on your industry, you will have a different open rate, but the average open rate across all industries is 17.92%.

Raw percentages, however, can be misleading. If there are 100 people on your list, 17.92% represents only 18 of them.

In the case of a 100,000-person list, that same percentage would be 1800 people.

Therefore, no matter when you send these emails, the success of your campaign will always be determined by your contact list. Filling your list with qualified leads should be your main goal.

How to Optimize Your Emails to Grow Your Subscriber List Faster

We want to turn your attention to getting more opens, clicks, and conversions now that you know when to send emails.

We’ve covered marketing standards and how to understand your audience as a whole, but even within your audience, everyone is different.

You can segment your subscribers and target them so you can send personalized emails that will get more opens and click-throughs. Users sign up for different reasons and have different interests.

With OptinMonster, you can do this easily.

The Best Time To Send Email Marketing Campaigns

OptinMonster can help you grow your email list faster, find the best times to post, and improve your email marketing efforts:

  • Show personalized and highly engaging campaigns using powerful targeting rules and campaign triggers
  • Make it easier to manage your email leads by segmenting them right when they sign up
  • Find out what works best by running A/B tests on campaigns
  • Optimize results by viewing analytics and performance
  • Find out what subscribers want by conducting subscriber surveys

When to Send Email Marketing Campaigns

The Best Time To Send Email Marketing Campaigns
source: image

When should you send email marketing campaigns? This question can be tricky to answer, as there are many factors that need to be considered.

However, there are some general guidelines that can help you make the best decision for your business.

First, email marketing campaigns should be sent at times when your audience is more likely to be active. For example, in the morning or evening.

Second, email marketing campaigns should be timed to coincide with important events or related trends. This way, you can ensure that your messages are received and read by potential customers.

And finally, email marketing campaigns should be tailored to the specific needs and interests of your target audience. As a result, you will increase the chances of converting leads into customers.

Send Emails When People Check Their Inbox

When you send email marketing campaigns, make sure to send them at the right time. Research shows that checking your inbox at certain times is associated with different behaviors.

In a study by MailChimp, it was found that people are more likely to open email messages from friends and family members in the morning. This is because people are more likely to be motivated and have time for work during the morning hours.

On the other hand, people are less likely to open email messages from companies or brands in the middle of the day. This is because people are busy with their personal lives and work during the afternoon and evening hours.

So, when sending an email marketing campaign, make sure to send them in the morning or evening hours, depending on what time of day people are most likely to check their inboxes.

What Email Marketing Campaigns are Best in Early Winter

Email marketing campaigns are a great way to reach your customers in early winter. In fact, there are several benefits to including email marketing in your seasonal marketing strategy.

1. Increased Engagement: Email marketing is one of the most engaging forms of marketing, as it allows customers to connect with you on a personal level. This increased engagement can result in higher conversion rates and more customer loyalty.

2. Reduced Cost: Sending email campaigns in early winter can be significantly cheaper than other times of the year. Not only does this reduce the overall cost of your campaign, but it also encourages customers to act sooner rather than later, minimizing any potential damage caused by a delayed purchase.

3. Greater ROI: Including email marketing in your seasonal marketing strategy can result in a greater ROI than traditional marketing campaigns. This is because email marketing campaigns are typically more targeted and interactive, leading to higher conversion rates and more customer loyalty.

What Email Marketing Campaigns are Best in Late Spring

There is no one definitive answer for when email marketing campaigns are best, as the best time to send them will vary depending on your business and the specific goals you’re seeking to achieve. However, some general tips can help you decide when it’s a good time to send your email campaigns:

-Email marketing campaigns should be launched in late spring or early summer, when consumers are generally feeling motivated and ready to make purchases.

-Make sure your email content is relevant and helpful to your target audience, and make sure your message is clear and concise.

-Be patient with your email marketing campaign – don’t expect immediate results. Give your audience time to learn about and respond to your messages, and evaluate the results after a few months to see whether or not you were successful in achieving your goals.

What Email Marketing Campaigns are Best in Early Summer

The best time to send email marketing campaigns is in early summer, according to a study by Sendible. The study found that email open rates and click-through rates are highest in the first two weeks of June and July.

Sendible’s study was based on data from over 1 million email campaigns sent between January 2017 and December 2017. The study found that open rates increase by 5% in the first week, and by an additional 2.5% in the second week, compared to email campaigns sent later in the year. Click-through rates also increased by 3% in the first week and by an additional 2.5% in the second week, again compared to email campaigns sent later in the year.

While it’s important to take these findings with a grain of salt, they could provide you with some valuable insights about when it’s best to launch your email marketing campaign. Additionally, this data can help you decide which types of content are most likely to generate engagement and drive conversions.

If you’re looking for advice about how to send effective email marketing campaigns, our blog post on 4 Tips for Improving Your Email Marketing Strategy is a great place to start.

What Email Marketing Campaigns are Best in Late Fall

Email marketing campaigns are always a great way to connect with customers, but what’s the best time to send them?

According to a study by BrightEdge, email marketing campaigns are most successful in late fall. This is likely because people are already busy preparing for the holidays and there’s less competition from other companies vying for their attention.

However, there are other times during the year that can also be good for email marketing campaigns. For example, springtime is when people are starting new businesses and may be more receptive to offers from brands they trust. And summertime is often a busy season for businesses, so it’s easier to keep customers engaged without feeling overwhelming.

How to Structure Your Email Marketing Campaign

A well-structured email marketing campaign can help you achieve your business goals. Here are some tips to help you create a successful email marketing campaign:

1. Choose a goal. Before you start drafting your emails, figure out what you want to achieve with your campaign. Are you looking to drive traffic to your website? Increase brand awareness? Generate leads? Once you know your goal, plan the content and format of your emails around it.

2. Plan the timing. Email campaigns have different timing requirements than other forms of marketing. You need to make sure that your emails are sent at the right time and in the right sequence to maximize their impact. For example, sending an email promoting a sale during the lull before Christmas will likely result in fewer purchases than sending an email on Black Friday morning.

3. Use powerful images and videos. People are more likely to open and read an email if it features powerful visuals or video content. To set yourself apart from the competition, make sure that all of your emails feature high-quality content.”

Create a Content Calendar

Planning a successful email marketing campaign can be daunting. There are so many variables to consider and it can be hard to know which times of the day are best for sending out your messages.

To make things easier, we’ve put together a content calendar that outlines the best time of day to send email campaigns based on your audience’s preferences.

First, you need to determine your target market. This will help you decide when to send out your email messages.

Second, consider your audience’s engagement rates. Are they more likely to open your email message if it’s sent during the morning or evening?

Last, consider how your target market responds to different types of content. Is one type of content more effective when sent during the morning or evening?

With this information in hand, you can create a content calendar that reflects the preferences of your target market and delivers the most effective messages possible.

What to Do if your Email Gets Rejected

If you’ve ever sent an email and been disappointed when it didn’t get delivered, you’re not alone. Email marketing campaigns can be a great way to connect with customers and build relationships, but if your emails are getting rejected, there are some things you can do to improve your chances.

The first step is to make sure you’re targeting the right people. If your email is going to a general audience, chances are it’s not going to be interesting or relevant to most of your recipients. Instead, focus on specific groups or individuals that might be interested in what you have to say.

Next, make sure your email content is high quality. Poorly written or formatted emails are almost guaranteed to get rejected. Make sure your text is easy to read and grammatically correct, and that all images and formatting are placed where they should be.

Finally, make sure you’re sending out enough emails. Too many emails can actually increase the chances of your email being rejected because it pushes the system beyond its limits. Try sending out 1-2 emails per day instead of dozens at once. This will help ensure that your messages get through without issue.

Have a purpose for sending your email marketing campaigns

Email marketing is an effective tool when used correctly. However, if your campaigns are not well-planned and have no specific purpose, they will be less productive and may even backfire.

One of the best times to send email marketing campaigns is during seasonal changes. For example, in the winter, send campaigns related to cold weather products or deals. In the summer, send emails about swimming or vacation plans. Use these types of campaigns to attract new customers and promote current sales.

Another good time to send email marketing campaigns is when you have a new product or service to offer. Make sure you create compelling content and include images to help showcase your product. Email marketing can also be used to market special offers or discounts.

Finally, don’t forget about pre-sales promotion. This type of campaign can be used to increase interest in a product before it’s released for sale. Include teaser videos or other content to whet people’s appetites. Once the product is released, send out promotional emails that focus on selling the product instead of promoting it as a pre-release item.

By following these tips, you’ll enhance the effectiveness of your email marketing campaigns and achieve your desired results.

Make sure your subject line and tone are appropriate

The best time to send email marketing campaigns is during the early morning hours. According to a study by Constant Contact, this is when people are most likely to open your emails.

Another reason to send your emails in the morning is that this is when people are most likely to be available to respond. And, finally, sending emails at night can lead to a lower response rate because people are more likely to be asleep.

If you’re unsure about when the best time to send your email marketing campaigns is, use a tool like Hootsuite or MailChimp’s “send time” feature to determine when the best times are for you.


There is no one-size-fits-all answer to when is the best time to send email marketing campaigns. As with any other form of marketing, timing depends on a number of factors, including the type of campaign you are running and your target audience.

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