If you’re a small business, there’s a good chance TikTok advertising is on your radar. The app has quickly become one of the most popular ways to reach young people in the US, and it’s growing in other countries too. With so many opportunities for TikTok advertising, it can be hard to know where to start. Here are four tips for getting started:

What is TikTok?

TikTok is a social media platform where people can post short videos of themselves. These videos can be focused on anything from making fun of someone to simply having a good time. TikTok videos have been increasingly popular in recent years, and as a result, businesses have begun to use the platform to advertise their services.

As with any social media platform, it’s important to understand the rules and regulations set by TikTok before starting an advertising campaign. For example, you should not post videos that are mocking or attacking others; instead, try to focus on positive aspects of your business. Additionally, it’s important to remember that TikTok is a platform for people, not businesses, and so don’t expect your video to be seen by everyone who visits your website or app.

How to start an advertising campaign on TikTok:

1) Choose a topic that is popular on TikTok and think about ways you could reach out to potential customers through this content (e.g., funny memes about your brand).

2) Create high-quality content for your campaign (making sure it meets the standards set by TikTok).

3) Place ads across various platforms (Facebook, Instagram, Twitter), using different design aesthetics and colors (to make them stand out).

4) Monitor results over time and adjust as needed.

What are the Benefits of TikTok Advertising?

Tiktok Advertising for Small Businesses

If you’re looking to increase traffic to your website, TikTok advertising is a great way to do it. By featuring a humorous or engaging video on your site, you can attract more visitors and customers. In addition, by adding your business name and logo to the videos, you can boost your online visibility and potential customers.

Increase Revenue from Your Ads

By promoting your business through TikTok advertising, you can bring in more money than ever before. By using ads that are interesting and funny, you can draw in viewers who may be interested in your product or services. In addition, by targeting specific demographics (such as millennials) with your ads, you can reach a larger audience than if you were only marketing to older adults or people who don’t read English fluently.

Get More Business for Your Small Business

TikTok advertising also has the potential to get businesses more business than they would have otherwise had access to. By featuring videos of small businesses that are fascinating or unique enough to capture attention, you can attract new customers and make a profit while on vacation!

Tiktok Advertising for Small Businesses

Tiktok Advertising for Small Businesses

Organic + Paid = Always Engaged

Businesses that want to increase their TikTok presence should adopt an always-engaged strategy. It ensures that you remain active and connected to our community, which is constantly identifying and embracing trends.

What does “always engaged” mean? It’s what we refer to as a blend of organic posts and paid advertisements, complemented by partnerships with creators, which are exclusive to TikTok. You’ll boost your campaigns and maximize your marketing budget if you combine these three essential elements.

  1. Examine organic content and gain knowledge.

On TikTok, there are countless ways to tell your story, and businesses are not restricted in how much organic content they can post. Try out various approaches to communicating your brand’s story, and then use your TikTok Business Account to instantly access performance analytics.

You can learn what resonates well with audiences by using organic content analytics. After that, you can strategically use those insights to guide your paid campaigns. Paid campaigns give businesses detailed metrics so they can boost their success and learn more about why.

  1. The best storytellers are creators.

The TikTok community trusts the opinions of their peers, and creators on the platform are natural storytellers and brand promoters. In the TikTok Creator Marketplace, you can find the ideal creator for your budget or campaign, or you can use Spark Ads to turn the organic content of creators into paid advertising. Alternately, you can interact with the community directly through organic content and motivate them to publish their own videos centered on a particular topic.

In a crowded market where word-of-mouth recommendations are crucial, Thai skincare brand BM Collagen did just that. The company unveiled a paid campaign centered on the concept of genuine and personal video creative. The brand urged fans to record videos of themselves opening and utilizing BM Collagen’s beauty supplements in order to achieve this narrative. Users developed a sense of ownership over the brand as a result, and memorable experiences were produced that encouraged consumer referrals. After using these organic assets to great effect in their paid campaign, the brand saw a 200% increase in sales and 5 million impressions.

  1. Expand your audience using paid

Since TikTok has a global audience, your company has a huge potential market to gain followers, fans, and clients. Your campaign can reach even more new audiences by expanding the reach of your content through paid advertising. Use our targeting tools to make sure you’re amplifying to the correct audience after that. We are aware that for some small- to medium-sized businesses, it’s not just about reaching a broad audience; using our tools, you can target specific audiences and turn them into paying customers.

Flexible tactics for your business’s objectives

A TikTok Business Account is the basis for everything. Uncertain of what to post? For inspiration, consider perusing the most popular content in the special Business Creative Hub.

To develop a strategy that benefits your company, keep adhering to these basic principles. Utilize a steady stream of organic content to test and learn, and continually adjust your strategy based on how it performs. From there, you can decide where to spend money on paid peaks in order to draw more visitors to your profile page, expand your fan base, drive more traffic to your website, and get more views. When there is a high demand for goods and services from customers, such as during holidays, back-to-school sales, and Valentine’s Day, consider amplifying with paid. And by working with TikTok creators, you can increase your brand’s popularity and word-of-mouth awareness across the board.

Tiktok Advertising Solutions

Tiktok Advertising for Small Businesses

Today, TikTok revealed that it is introducing a new “Shopping Ads” commerce ad suite to make it simpler for brands to advertise on the platform. Three types of shopping ads are currently being tested by the company: video shopping ads, catalog listing ads, and live shopping ads.

In order to increase product discovery and purchase intent, the new Video Shopping Ads give advertisers the opportunity to highlight one or more products in their in-feed video ads. According to TikTok, with smart targeting and optimized ad delivery, video Shopping Ads offer dynamic experiences based on the shopper’s intent to purchase. In essence, shoppable videos from brands are presented to users through video shopping ads who are more likely to make a purchase. A landing page will also be automatically created by the ads in order to better ascertain a user’s purchasing intent. Currently, a limited number of advertisers can test out Video Shopping Ads.

According to the company, Dynamic Showcase Ads and Collection Ads are combined into Video Shopping Ads for the best possible results. The remainder of 2022 will still see Dynamic Showcase Ads and Collection Ads in use, but TikTok intends to phase them out the following year.

With the help of TikTok’s new Catalog Listing Ads, marketers can scale their product catalogs across the entire app and extend their advertising reach past the For You Page. Advertisers can market their goods using Catalog Listing Ads on shoppable TikTok surfaces like “Recommended Products” or “Related Products,” where users with relevant interests and high purchase intent can find and purchase them. In the US, catalog listing ads are currently being tested.

Last but not least, LIVE Shopping Ads give advertisers the opportunity to point users to their LIVE Shopping event from the For You page so they can participate and learn about their products. LIVE Shopping Ads increase attendance at a brand’s event and are created to showcase their goods to customers who are more likely to purchase them. Where TikTok Shop is available, which includes the United Kingdom, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, LIVE Shopping Ads are being tested.

According to the company’s blog post, “Shopping Ads is a simpler, smarter, and more sophisticated ad solution that helps brands meet shoppers wherever they are in the purchase journey, sparking demand and boosting sales.”

According to a global research study carried out with Material and included in today’s announcement, TikTok revealed that 56% of users claim that ads on TikTok help them discover new products or brands. Additionally, according to the business, 48% of users are considering buying something on or through TikTok in the upcoming three months. Additionally, TikTok reports that 70% of users claim it is simple to make a purchase after seeing a TikTok shopping-related advertisement.

Tips for Successful TikTok Advertising.

Tiktok Advertising for Small Businesses

When choosing the right medium for your TikTok advertising campaign, it’s important to think about what type of audience you’re targeting. For example, if you want to target young people, then YouTube is a great option. You can also reach a younger audience through Vine and Instagram, or through Snapchat.

Find the Right Subscription Service

If you want to make your TikTok ads more effective, then you need to find a subscription service that offers good value and features that will help improve your ads. For example, Netflix has an excellent movie selection and their monthly fees are very low. Additionally, they offer ad-free viewing so you can focus on watching your favorite movies!

Use Available Technology to Improve Your Ad Campaign

One of the most important things you can do when creating an effective TikTok ad campaign is using available technology such as Snapchat and Instagram to add interactivity and excitement (for example, by making the ads interactive). You can also use these platforms to share behind-the-scenes footage or memes from your films and TV shows! By using these creative tools, you can create engaging ads that will capture attention and encourage viewers to subscribe to your channel.


TikTok advertising can be a great way to increase traffic to your website, increase revenue from your ads, and get more business for your small business. While there are a few things you must keep in mind when starting an ad campaign, overall TikTok advertising can be a successful way to reach more people. By using available technology and finding the right medium, you can improve your results while staying affordable. Thanks for reading!

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