This TikTok marketing strategy template was created using the most critical elements that made TikTok the largest social media platform. By starting with the basics of what makes a “good” TikTok marketing campaign, you can easily tailor it to your product and audience. Discover how big brands like McDonald’s used TikTok to reach millions of customers worldwide and earn millions of dollars.

Learn how to create a Tiktok marketing strategy that helps you gain followers, earn revenue, and increase your influence. Learn how to use growth hacking techniques to grow your brand, gain thousands of followers, and establish yourself as an influencer on this popular social media platform.

What is TikTok marketing?

The content should use a variety of tactics, such as influencer marketing, TikTok advertising, and creating organic viral content.

You can use TikTok for marketing your business in the following ways:

  • There will be an increase in brand awareness as a result
  • Engagement of the community should be encouraged
  • Sales of products and services
  • It is important to get feedback from customers and audiences
  • Providing excellent customer service to our clients
  • Targeted advertising of products and services

TikTok uses three major types of marketing

How To Create A TikTok Marketing Strategy

There are times when TikTok trends appear to be random – remember the Teen Swim trend that took over TikTok in summer 2023? There is no such thing as a surefire marketing strategy. Nevertheless, there are legitimate steps you can take to help your business succeed on the app.

Here’s how to develop a TikTok marketing strategy that adapts to your TikTok journey.

Get Familiar With TikTok

Discover all of the features available on the TikTok app, and take note of what filters, effects, and songs are trending on the app at the moment. There are some Branded Hashtag Challenges you should keep an eye on, which basically involve a song, dance moves, or a task that members are challenged to recreate (basically, TikTok’s spin on user-generated content). TikTok also boasts a feature known as Duets, which you should not overlook.

Take a look at the TikTok algorithm as well. Having a clear understanding of how TikTok ranks and displays videos in its For You tab can help you plan your content, hashtags, and engagement strategies.

Define Your Target Audience

How do you hope to reach people on TikTok? Learn about the TikTok demographics and identify those who might be interested in your brand before you start creating content.

The TikTok app is most popular among teens, but writing it off as a teen app would be a mistake. In the U.S., the 20-29-year-old cohort follows closely behind teenagers. Chinese glam-mas are proving that fashion only improves with age. Would you like to expand your reach in India? Consider rethinking your decision. Since June 2020, the video-sharing app has been banned.

Look for overlaps on TikTok and other social media platforms. Don’t rule out new or unexpected audiences. There may be subgroups with similar or slightly different interests on TikTok that aren’t in your current audience. Children’s books publishers, for example, may target their audience on LinkedIn, Instagram, and TikTok.

When you’ve identified a potential audience, research the types of content they enjoy and engage with. Start brainstorming content ideas for your brand.

Perform A Competitive Audit

Do you know if your competitors are using TikTok? There is apossibility that you could be missing out on the action if they are. In the event that they aren’t, TikTok may be a way for you to gain a competitive advantage over them.

No matter if your competitors are on the app or not, you should find at least three to five brands or organizations that are similar to yours and see what they are doing with the app. Consider what has worked for them and what hasn’t worked for them in order to learn from them. It is a good idea to use the S.W.O.T. framework to identify the strengths, weaknesses, opportunities, and threats of each competitor.

TikTok is a creator-led platform, so you should not rule out including TikTok stars and influencers in this exercise because TikTok is a creator-led platform. Choose personalities who are experts in the area you are interested in, whether it is cosmetics, medicine, or education and literature.

Set Goals That Align With Your Business Objectives

As much as you can create TikToks for fun, it is better to have goals in mind that can be tied to your overall business objectives so that you can get the most out of your TikToks.

There are a number of ways in which you can engage your customers, such as reaching a new audience, improving your brand image, promoting awareness for a product, or strengthening customer relationships through engagement, but it’s imperative to justify the efforts you make. You may consider using a goal setting framework like S.M.A.R.T., or another template, to set goals that are Specific, Measurable, Attainable, Relevant, and Timely.

Here is an example of a smart goal image, which should already be in our media library on WordPress.

There is an analytics section within TikTok’s Business account, just like most social platforms. Here are the steps you need to take in order to access your TikTok analytics:

  1. If you go to your profile page, you will see three horizontal lines in the upper right corner of the page. Click on those lines.
  2. Click on Creator Tools, then select Analytics from the drop-down menu.
  3. Get to know your dashboard and use it to find the metrics that will help you measure your progress and success.

Post Regularly

Making and sticking to a social media content calendar is one of the keys to a successful social media strategy. You’ll plan things like “Go Live” or “New Video” instead of “Dinner with Dad” and “Dog’s Half-Birthday” on your TikTok content calendar, just like a real-life calendar. To get you started, there are a number of tools available (we’ve created a free template for social media).

Track Your Progress

The analytics on TikTok are not only the best place to start for marketing on the platform: they’re also a great way to gauge if the strategies you put in place are doing what you want them to do. Make sure you check in at least once a month and keep yourself updated

TikTok Influencer Marketing

There is a high reliance on influencer marketing as part of TikTok’s ecosystem. There are tens of millions of people around the world who watch the content of mega-stars like Charli D’Amelio, Addison Rae, and Zach King on a daily basis.

There is no need to have a high-profile influencer to make your marketing campaign successful. Consider discovering rising stars in your field or influencers who are making waves in your field. Using the hashtag #vancouvermakeup, a cosmetics brand based in Vancouver might be able to find Sarah McNabb, for example, by searching the hashtag #vancouvermakeup.

Creating Your Own TikToks

It is this option that gives you the greatest degree of freedom. Start making your own organic content by creating a Business TikTok account for your brand (below you will find detailed instructions for creating your own account) and starting to promote your brand.

Honestly, the sky is the limit here-you are free to post anything you want, whether it be showing off your products, a day-in-the-life video, or even a dance challenge. You might find some inspiration in your For You page if you spend some time scrolling through it.

TikTok Advertising

There is no doubt that if you’re looking for a place to start and you have some money to invest, this is the place for you – TikTok’s site is full of success stories from brands that already advertise on the platform, including Aerie, Little Caesars, and Maybelline, just to name a few. The cost of TikTok ads is based on a bidding model similar to that used by Facebook and Instagram.

How TikTok Marketing strategy for Business Helps Monetize Trending Hashtags

Nowadays, many businesses are using mobile applications in order to reach their target customers and future markets at the same time. Taking the point of view of a marketer who is looking to reach out to the target market, one would prefer to promote on a variety of channels in order to attract the right clients.

Let me give you an example of how we would always choose LinkedIn if we are targeting professionals while we would promote Facebook pages and groups to reach many niche groups at the same time. Throughout the course of the last few years, TikTok has been having exponential growth rates due to the fun that it offers to its users, which are classified as those who are between the ages of 10 and 19 years old.

Tiktok grew more due to celebrity fans and people like Jimmy Fallon started hashtag challenges on Tiktok, such as #tumbleweedchallenge which received a lot of entries, which led to the app becoming more popular turn gathered millions of views. There is no doubt that TikTok challenges play a significant role when it comes to promoting brands and events since they demonstrate the relevance of the product or service being promoted by the concerned organization and business.

There have even been challenges that have been initiated by business houses themselves such as McDonald’s, which ran a #bigmactiktok challenge that not only engaged customers but also gave customers fantastic engagement on their social media accounts as well. Due to the popularity of TikTok’s challenges, they receive equal shout-outs and traffic insights despite the fact that they don’t include any prizes or offerings.

As part of the application, there are tools that allow marketers to check for misuse and harassment on the internet, making this an ideal way for them to market their brands. The use of TikTok for branding and promotion is an effective way to reach the maximum number of people for the least investment. In order to spread the message through these hashtag movements, celebrities or influencers must be involved, as well as useful content to push the hashtag movement, which will eventually go viral.

How To Set Up TikTok For Business

As of summer 2020, TikTok has opened a TikTok for Business hub and rolled out TikTok Pro a few months later.

In the beginning, there was a distinction between the two hubs-one was for businesses, the other for growth-savvy creators-but since both hubs provided almost the same kind of insights, TikTok eventually brought the two hubs together.

The only way to go now is to use TikTok for Business. As a business account holder, you will be able to add more information to your profile, and you will be able to access real-time metrics and insights about your audience.

How To Create A TikTok Business Account:

  1. Go to your profile page.
  2. Open the Settings and Privacy tab in the top right corner.
  3. Tap Manage account.
  4. Under Account control, choose Switch to Business Account.
  5. Choose the category that best describes your account—Tiktok offers categories from Art & Crafts to Personal Blog to Fitness to Machinery & Equipment.
  6. From there, you can add a business website and email to your profile, and you’re ready to roll.
Marketing strategy for the Tiktok app

How To Advertise On TikTok

Making an official ad on TikTok (in other words, paying TikTok directly for marketing) is a surefire way to get more eyes on your content. You’re not taking the chance that an influencer partnership might flop.

Types of Ads Available On TikTok

The in-feed ads are the ones that you create yourself and place in your feed. In-feed ads can be of three types: image ads (which are like billboards), video ads (like TV commercials), and spark ads (which boost the content you already have, so it will appear on more people’s feeds) among others. Besides pangle ads, there are also carousel ads, which can only be accessed through the TikTok Audience Network and News Feed apps, respectively.

Ads for managed brands may look like in-feed ads, but there is a certain amount of formatting available to those who work with a TikTok sales representative (you can contact them to see if you’re a good fit for the service).

Among the extra ad formats available, there are Topview ads (which play when you first open the app and cannot be skipped, like a Youtube ad), hashtag challenges (with an actionable hashtag associated with your brand), and branded effects (such as stickers and filters).

How To Make A TikTok Ad Account

In order to run ads on TikTok, you will need to create an account for TikTok Ads Manager if you plan on running ads on TikTok.

In order to do that, you simply need to go to, click on Create Now, and enter your information. Basically, it is just the basics: the country, industry, business name, and contact information.

There Are Five Ways In Which You Can Work With The TikTok Algorithm

While TikTok’s algorithm is based on a complex mix of factors, its goal is simple: to show users content based on their previous engagement.

TikTok’s algorithm takes the following factors into account:

  • You like, share, comment, rewatch, and complete content
  • Participate in (or use in your own content) hashtags and captions
  • Search subject matter
  • Engaging videos with trending audio
  • Posting location, language preferences, and device type are among the account settings
  • Marked as “not interested” content

Getting your video content on TikTok’s “For You” page is the main reason for playing into the algorithm. It is every creator’s goal to get their videos on the For You page because it gets them in front of as many people as possible. To get their content to go viral, successful TikTok creators hack the algorithm in five ways.

1. User-Generated Content Should Be Prioritized

Marketing strategy for the Tiktok app
source: image

User-generated content (UGC) can be any type of content (in this case, videos) created by actual TikTok users, not by brands. You can build audience loyalty quickly by prioritizing it. On TikTok, 56% of users feel closer to brands publishing unpolished content featuring everyday people.

Viewers love UGC because it’s created by real customers who love your brand and want to highlight the value of your products without being compensated for it. Additionally, consumers are more likely to support a brand they trust. TikTok usage has increased by 63% in the past year due to Gen Z consumers’ preference for authenticity.

Encourage your customers to tag you in their social media posts to generate UGC. If you’ve created a branded hashtag for your business, be sure to scan it for tagged content. Save content you’d like to repost on your own profile from other users. Don’t forget to give credit to the original creator when reposting UGC.

Besides reposting already-made videos, you can also create duets or stitch videos to respond to UGC. In Duets, the screen is cut in half so that you can respond side by side with the original video.

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Stitch allows you to use parts of another video in your own content. So if a customer tags you in a video showing off their recent purchase, you can stitch a portion of their video into yours.

Additionally, UGC can make up the majority of your monthly content calendar. For instance, take a look at Bloomscape’s feed. Almost 90% of its content was user-generated in the past month. is the source

This shows viewers that Bloomscape has a loyal customer base that loves their purchases so much they want to hype the company on TikTok.

2. Establish relationships with influencers

Tiktok marketing strategy for the Tiktok app
source: image

On TikTok, influencers are extremely popular. Approximately 25% of TikTok content features celebrities or influencers.

By sharing your products with their own audiences, these content creators can generate a lot of buzz for your brand. In this way, you can extend the reach of your marketing efforts and give your products and services an algorithmic boost.

Here’s an example from West Elm. A video about plant propagation was created by the furniture store in partnership with Sophia Bush and Plant Kween.

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Besides featuring West Elm products, the video also features an influencer (Plant Kween) and a high-profile celebrity (Sophia Bush). Furthermore, it’s educational, and viewers learn how to propagate plants from it.

If you’re a small business, you probably don’t have a huge budget for TikTok influencer marketing, but you can focus on micro-influencers with less than ten thousand followers. It is useful to hire micro-influencers because they tend to have a dedicated following (and, therefore, high engagement), while being cheaper to hire than major influencers.

Manually researching people you want to work with is the least expensive way to find influencers. Look at competitor profiles and look for highly engaged users with their own followings in their comments. There is a good chance that these creators can become micro-influencers. Identify 10–15 people you’d like to work with and ask about their rates.

3. TikTok ads should be prioritized

Tiktok marketing strategy for the Tiktok app
source: image

You might just change the way you think about digital marketing after advertising on TikTok. TikTok ads that feature UGC outperform more conventional digital ads like Facebook ads (by 32%) and Google ads (by 46%), according to research.

With these numbers, you might want to consider re-focusing your digital advertising budget on TikTok instead of other placements.

After launching an advertising campaign on the app for a month, K18 Hair saw a 70% increase in daily average sales. This was the company’s first paid campaign on TikTok.

To increase brand awareness, the company used Spark Ads – ads created from organic content. Follower growth, hashtag views, and video views were used to measure the campaign’s success. In the last month, K18’s Hair campaign received 27 million views, and the hashtag #K18Hair was seen over 73 million times. It helped boost the company’s followers from two thousand to twenty thousand in a short amount of time.

What’s great about Spark Ads (and advertising on TikTok in general) is that, unlike other social media platforms, you don’t need to create new assets to fit advertising specs. Check out your feed to see which videos are performing well. Here are your top contenders for ads. Put a little money behind them to get as many eyes as possible focused on your brand.

4. Find out what audio is trending

In TikTok, music and sounds increase engagement and the chances that your content will be seen. According to MRC Data and Flamingo’s recent study, here are a few key stats:

  • In TikTok videos from brands, 67% of users want to hear trending audio
  • 68 percent of users say trending audio helps them remember brands
  • In an ad with trending sounds, 58% of users are more likely to share it
  • In a video featuring trending sounds, 62% of viewers are curious to learn more about the brand

It goes without saying that including trending audio in your videos will have a huge benefit. Since TikTok trends change daily, how can you identify the most popular sounds? Here’s an easy way to find trending audio:

  • You can find Discover at the bottom of your screen.
  • On the app, you’ll see a scrolling feed of trending hashtags and sounds.
  • Scroll until you see an icon inside a circle on the left side of a music note. In the right-hand corner, you’ll find a number that indicates how many videos use this sound on TikTok.

Alternatively, you can snag a sound directly from someone else’s video (if it’s licensed for TikTok). On your screen, tap the spinning, circular icon to grab audio from a video.

You will see all the videos that feature that sound with a red button at the bottom center.

An excellent example of using trending audio is Sider’s Wood crafting. By capitalizing on trends and trending sounds, the small business grew quickly. In 2021 alone, TikTok drove 90% of its sales.

5. With analytics, you can track engagement

Using your TikTok for Business account, you can track your analytics to gain insight into the things your target audience enjoys – and refine your content accordingly. By using these metrics, you can simplify your TikTok marketing strategy and eliminate all the guesswork.

Four categories make up TikTok’s in-app analytics:

  1. Overview: Tracks engagement and follower count
  2. Content: Tracks your most popular videos
  3. Followers: Breaks down audience growth as well as audience demographics
  4. Shows insights from live videos

You can also track trend performance over time by using global data points like hashtag views and the Discover tab. When a trend is still relevant and worth creating content around, you’ll know. “My coffee ritual” videos were popular three months ago, but hardly get any attention now, so don’t go forward with them.


TikTok marketing is one of the most popular strategies used by importers and wholesalers to sell products. The TikTok app is a gold mine for product drop shippers who are looking for new suppliers to help improve their inventory. Using TikTok, you can hunt for new dropshipping suppliers, test products, and then scale up when you’re performing well.

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