The Tools for Email Advertising book is a complete reference and guide to using email advertising and marketing in your business. This unique and long (approximately 620 pages) and comprehensive book will be a great and durable resource of information about email advertising and marketing for you or your business.

Email is the easiest way to reach your customers. Now that you have found your customers, it’s time to begin emailing them. These tools will help you to design and send professional looking emails to build relationships and increase sales.

 Constant Contact

Constant Contact

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.

For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.

Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.

WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.

 SendinBlue

SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.

SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.

Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.

SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.

 MailerLite – Best For the Essentials at an Affordable Price

MailerLite

Visit MailerLite

  • PRICE STARTS AT $0
  • PREMIUM PLANS START AT $10/MO
  • ALL BASIC EMAIL FEATURES
  • A/B TESTING TOOLS

TRY MAILERLITE FOR FREE

MailerLite offers all of the essentials with none of the fat.

It’s a great option for anyone who wants a straightforward email marketing service. You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or send emails—and do so well.

It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.

The platform still offers tools for automation, landing pages, pop-ups, and surveys, so it’s not like you’re extremely limited. But even the UI for each one is fairly spartan and straightforward.

MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.

MailerLite AB Testing

I’d recommend MailerLite for those of you who want simple email software at an affordable rate.

Here’s a look at the price points for MailerLite:

  • Up to 1,000 subscribers — $10 per month
  • 1,001 – 2,500 subscribers — $15 per month
  • 2,501 – 5,000 subscribers — $30 per month
  • 5,001 – 10,000 subscribers — $50 per month
  • 10,001 – 15,000 subscribers — $75 per month
  • 15,001 – 20,000 subscribers — $100 per month
  • 20,001 – 25,000 subscribers — $120 per month
  • 25,001 – 30,000 subscribers — $140 per month

The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.

There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month, and you don’t get every feature. You can use this option as an extended free trial when you’re just starting out. Learn more and try Mailerlite for free.

ActiveCampaign 

Best for small businesses & enterprises

Once an underdog, ActiveCampaign is now one of the most popular email marketing tools with over 130,000 small businesses customers.

ActiveCampaign offers a collection of customer experience automation (CXA) tools – from SMS & email marketing to site messaging and CRM functionality.  

ActiveCampaign's newsletter editor

ActiveCampaign’s intuitive drag-and-drop email marketing designer

At the heart of ActiveCampaign’s platform is the automation builder; A visual canvas for building automated marketing sequences across channels.

ActiveCampaign's visual automation editor

ActiveCampaign’s automation builder makes building automations easy, similar to reading a flowchart

Unlike some tools that require expensive consultants and training to use, ActiveCampaign’s intuitive design enables anyone to craft powerful email automation sequences from scratch or by importing one of their 500+ automation recipes.

While email A/B testing is offered by most tools in the top 10, ActiveCampaign goes one step further by allowing you to run A/B split tests of entire automation sequences. This means you can test anything – from the number of touchpoints to the delays between emails and beyond. All of this ensures that your marketing improves with time – on autopilot. 

ActiveCampaign split automations

Advanced automation capabilities like split actions and A/B testing make it easier to optimize your performance

As an all-in-one sales and marketing tool for small businesses, ActiveCampaign comes with an in-built CRM system to manage yours sales, live chat, and of course email marketing automation in one place.

ActiveCampaign CRM

A built-in sales CRM makes it easier to manage deals, but also connects to ActiveCampaign’s powerful automation engine

And, incredibly, they’ve done all of this with a price tag that’s 1/10th of many email marketing tools featured in this guide – starting at $9/month.

Our survey respondents using ActiveCampaign were overwhelmingly positive about it – and it was one of the most likely tools that businesses of all sizes were likely to move to. 

What are ActiveCampaign’s Key Features?

For the vast majority of small businesses looking for a great email marketing tool that’s easy to use and affordable, ActiveCampaign is likely the best balance of power, affordability and ease of use.

Conclusion

The business owner is faced with many decisions daily. Whether it is how many suppliers to purchase from, which system to use, or where is the best location for his business – he has to constantly change depending on his latest need.

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