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Tools for Small Business Seo

So you’ve decided to invest in small business SEO. Small business owners are spending more time on their website, but generating less traffic. You might be asking yourself how do I optimize my website for small business SEO? There are many small business SEO strategies available to promote your website. The two main questions are how do I optimize my website properly? How will I drive traffic to my website?

Have you ever wanted to see your keywords straight from your Google Analytics? We all do, right? Well, you’re in luck! Here are some of the best free SEO tools available today to help you with your small business SEO campaigns.



Ahrefs is our favorite tool for analyzing backlinks, SEO content opportunities, and SEO keyword research. 

The main tool we love at Ahrefs is the Site Explorer tool. Ahrefs is probably best known for the backlink analysis functions within their Site Explorer tool. This tool is very helpful for identifying the different types of websites that are already linking to your website. You can also view trends in the growth of your backlinks over time. In addition, you can use the Site Explorer tool to analyze backlinks to competitors and find new link-building opportunities. 

In our experience, the Site Explorer tool is also incredibly valuable for analyzing top-performing SEO content on your website. You can use this tool to identify what pages and keywords are already ranking well in Google and driving traffic to your website. For example, you can see what pages are driving the most SEO traffic, and which particular keywords the pages are ranking for in Google. 

And then, you can also use the Site Explorer tool to identify what pages and keywords are working best for your competitors, and then apply those lessons to your SEO strategy. For example, if you see some competitors have certain types of SEO landing pages that you don’t have, and they are generating traffic on some keywords that you aren’t focused on, you may want to incorporate those types of content ideas into your SEO plan.

In addition to Site Explorer, we also love Ahrefs’ Keyword Explorer tool. It provides a fast, easy way to generate dozens of new keyword ideas for SEO content creation. 


MozPro (including Link Explorer)

Moz is one of the most popular SEO software suites and we use their tools regularly. Moz is probably best known for its ‘Domain Authority’ (DA) metric. DA predicts how likely a website is to rank in Google, with a range from 0 to 100, with higher scores corresponding to a greater likelihood of ranking. The main factor with DA is the quality and quantity of links. 

Moz Pro is a suite that includes many tools, including Link Explorer, a backlink analysis tool.  Unfortunately, no tool is 100% accurate when it comes to finding all of your backlinks or the backlinks of your competitors.  That’s why we recommend using multiple tools (Ahrefs, Moz, among others) to get the full picture.


MozBar is a simple tool but saves a tremendous amount of time when reviewing websites. It’s a Google Chrome extension that allows you to quickly and easily view a site’s Domain Authority, Page Authority, backlink information, and spam score. At the click of a button, you can also view a Moz page analysis, as well as followed and no-followed links on a page. 

Moz local

One of the biggest factors in your local “map” rankings is citations.  A citation is simply a mention of your name, address, and phone number (NAP) on another website online.  The most common citations are business directories like Yelp, Bing Local, and even Facebook business pages.

Moz Local is one of the best tools available to quickly audit your citations.  You’ll see if your information is consistent across all directories, if you’re missing any important directories, and if you have duplicate listings that could be dragging down your rankings.


SpyFu is an amazing tool that allows you to see how your competitors are performing with SEO (as well as Google Ads). By using this tool, you’ll be able to find out:

  • The keywords your competitors are ranking for in Google organically
  • Which pages are generating SEO traffic
  • What types of inbound links they have
  • SEO traffic estimates and trends in SEO traffic

Plus, SpyFu is our go-to tool for Google Ads competitor intelligence. With SpyFu, you can see competitor Google Ads data such as: 

  • Which of their keywords are performing the best.
  • How long their ads ran or have run for certain keywords.
  • The clicks and impressions they received from their ads.
  • The best performing ads.
  • Your competitors’ ad copy.
  • Your competitors’ monthly ad spend on campaigns.

So if you’re managing SEO as well as Google Ads campaigns, we recommend using SpyFu to analyze your competitors.


SEMrush is one of the most complete all-in-one SEO software packages. 

This platform pretty much does it all, including: 

  • Competitor research
  • Keyword research
  • Backlink analysis
  • Automated On-page SEO audits
  • And much more

Our favorite feature with SEMrush is the toxic backlink audit feature. In our view, their backlink audit tool is the best option for quickly analyzing potentially toxic backlinks to disavow via Search Console.


Citations (directory listings with your business name and contact info) are important for ranking high in Google’s local “map” results.  But how do you find citations?

That’s where WhiteSpark comes in…

Citation Finder is one of our favorite tools offered by WhiteSpark. In a simple interface, Citation Finder allows you to add a business alongside some priority keywords. Once you’ve added the business info, the tool will start running and after a few minutes, Citation Finder will present you with a list of citation opportunities that competitors have. At this point, you also can add additional competitors. Once the list of competitors is set, you can review citations the business you added already has, you can review opportunities in a single list, and finally, you can review opportunities in comparison to the full list of competitors. In particular, we’re big fans of the ability to export these findings as a CSV. 

Plus, WhiteSpark also provides the option to pay them to set up the citations to save you time.


BrightLocal is yet another citation-building tool that is similar to WhiteSpark.  In our experience, these tools will uncover different citation opportunities so using both can ensure you get the most exposure.  Plus, BrightLocal has the same option to pay them to create the citations for you.SEO Quake

SEO Quake is an all-in-one SEO toolbox that comes in the form of a browser plugin. Essentially, it’s a very handy quick reference tool for evaluating both your site as well as the competition. Quick and easy SEO metrics for individual pages or a full SEO Audit function that instantly evaluates the quality of a site’s on-page and off-page SEO.


OK, this one isn’t exactly a tool, it’s a formula that is available in Google Spreadsheets.  If you’re comfortable with spreadsheets, but you’re not familiar with ImportXML, then you’re going to love this!

Although it can be used to pull any type of data into a Google sheet, from sources as diverse as XML, HTML, CSV, TSV, and RSS feeds, it is particularly useful for businesses trying to organize SEO webpage data. For example, you can pull the current title tag, meta description, and even headers of a webpage into a single sheet, so you can review and document edits. 


A free SEO tool for small businesses with an unforgettable name, Screaming Frog SEO Spider is a web crawler that can perform a basic audit on your site for free. For larger companies, there is a paid version, but most small businesses will find the 500-page free limit enough to get through their entire site.

There are many things this free tool does that can help you optimize your site.

  • It finds broken links and server errors, which impact your link authority.
  • You can export the errors and fix the problems with a redirect, ensuring visitors are pointed to relevant content.
  • Screaming Frog will audit your redirects too, to ensure they are working as well as they can be.
  • The crawler looks at content to find duplicate information, low content pages, and issues with titles and metadata.
  • It can even make an XML sitemap, ideal for showing search engines exactly what is available on your website.

Those are just a few of this tool’s powerful features. It’s well worth checking out for yourself.


This is a must-have tool for any small business concerned about local results. With Google My Business, you can fill in your information and have it show up in Google maps and searches when people are searching for relevant local information.


Yes, another Google SEO tool! PageSpeed Insights does exactly what it says, giving you information about how well your pages are responding on both mobile and desktop devices. It also gives you suggestions on improving a page. This matters for SEO because nobody is going to stick around for a slow page or buggy. If you want to convert visitors, you need a site that works well.


Google Trends shows you what people are searching for based on the parameters you set. You can use it for keyword research, finding those that are becoming popular over time, and getting in on the trend before it truly takes off. You can also do the opposite, looking for trends that are decreasing over time and choosing a different keyword rather than one that is dying off.


SEO Quake is a great free SEO tool for when you want something that works on the fly. It’s a browser extension, which means it gives you SEO information and auditing in real-time as you navigate through sites. You do not have to worry about a program or interface, and can use the in-browser setup to compare sites quickly.

tools for small business with magnifying glassPAID SEO TOOLS FOR SMALL BUSINESSES


In our opinion, SEMrush is the best overall multipurpose tool. It combines a lot of the features of many other tools listed, creating a comprehensive platform that offers analytics, market and advertising research, backlink analysis, and keyword research. SEMrush also comes with tools that utilize that data, helping you find keywords with less competition, create charts and reports, and even optimize your writing for SEO as you create content.

While SEMrush is ideally suited to overall SEO for small businesses, it’s also excellent for managing and monitoring specific projects, from competitor analysis to social media posting and ad building. There is not much this tool can’t do.


AHrefs is the best tool for all things related to linking and backlinking. It, too, is an all-in-one toolset, but linking is where this system shines.

It boasts the second-most-active web crawler after Google, meaning it comes with the best backlink database in the industry with over 19 trillion known links. You can monitor domain and page-level metrics, backlink profiles, and get a complete breakdown of all outbound links, among other features.

The broken link checker is as robust, offering an easy way to unbreak what has been broken, eliminate dead internal links, and keep on top of your site with scheduled crawls for new dead links.


Keyword Tool is perfect for finding long-tail keyword opportunities, using Google Autocomplete to determine what users are searching for based on what actual searchers want. While there is a free version of Keyword Tool, the paid version offers twice as many keywords, on average. It also allows for parameters like search volume, competition level, and cost per click data.


Mangools Suite is one of our favorite SEO tools. It is very easy to use. Keyword research, for example, can be as simple as inputting a competitor’s website and letting Mangools evaluate it. When you analyze search engine results with Mangools, you can do it in over 52,000 locations, ensuring local accuracy on top of the already powerful SERPWatcher features. Mine competitors backlinks, check the SEO authority of any site and identify the content that offers the most value, all through one robust system.

Overall, this suite of SEO tools offers a great bang for your buck. Even better, it comes with scalable pricing options. Choose the free version, which works well, upgrade to the basic paid option, or splurge on premium or agency versions that add more power to the toolset.


SEOJet is a great new tool for backlink creation and management. This SEO tool for small businesses creates a link map or backlink plan for every page of your website to show you where to build your backlinks next. Set it up based on other sites that are in the top 10 for your selected key phrase or mimic all first-ranked pages across all categories. Either way, you will not have to guess what anchor text to use, what link to build, or how you can work to create a top-ranked page yourself.

This platform also shows you opportunities to create those backlinks, with outreach tools and potential link partners organized and ranked. A guest post service, built-in and heavily discounted, ensures even more chances to get those all-important backlinks going.

There are countless valuable features packed into SEOJet and it does something we haven’t quite seen any other SEO tool for small businesses replicate so far. It is well worth a look to get your backlinks in the best shape possible.

SEO professionals and marketers can guess what people want to know, but there are often questions we could never imagine. These are the queries people have that are important to them, but they might not share them aloud. And, these are the queries that will drive the most traffic to your site.


Answer the Public positions itself as a direct line to your customers’ thoughts. It looks at autocomplete data from search engines, listing the phrases and questions surrounding a specific keyword. With this information, you can tailor your advertising, SEO, and web campaigns around the answers people are seeking.

Ultimately, Answer the Public helps your company be more relevant to your customers. It helps you monitor how people are talking about your keyword, and how that conversation shifts so you can keep up. You might even find hidden niches as you dive into the questions your customers have.


Ubersuggest is an all-in-one SEO tool, with pricing for individuals, businesses, and enterprises. Its focus is generating new keyword ideas, based on long-tail versions of search terms. These are the search terms with low search volume and competition levels. Ubersuggest will also provide stats and data on keywords, like search volume.

Ubersuggest also offers ways to use a keyword in the form of a question. This is helpful in marketing to determine what solutions you can provide to searchers. The tool is also great for comparisons and prepositions, showing how you can extend your keyword into phrases.

Perhaps one of the best features of Ubersuggest, users can reverse engineer competitor SEO. Simply typing a competitor’s domain, users get insight into the strategies they use, including page rankings for popular keywords, top-performing content, and keyword suggestions.


Local Falcon is a great tool for local SEO, displaying Google My Business rankings for listings that show up in maps. Instead of returning results based on a general zip code or central geographic location, Local Falcon represents mobile searches from where they occur. Local search is critical to any small business, catering to a local market.

Local Falcon ensures that your business can take advantage of local search in the way that it should, showcasing your share of local voice and average rank position in Google Maps. With their highly visual interface, you can be aware of how you rank and see it compared to the competition.

If Local Falcon’s visualizations show that your rank is not where it should be, it’s a sign that your local SEO needs work. A lot of that comes down to Google My Business and improving your profile with posts, photos, real-time response to reviews, and more. Knowing how you fare locally is the first step, which is why Local Falcon is so helpful.

Local Falcon pricing ranges from a starter account, up to a premium account, all charged monthly. All options provide unlimited keywords and locations, service area business scans, competitor reports, automated scanning, and variable grid sizes.


Rank tracker allows you to track the ranking of the keywords of your website on mobile and desktop across all search engines allowing you to see what position your keywords are ranked in the search engine results pages, as well as the search volume and traffic metrics. You can also keep a real-time track of any movement of the position of your keywords and it also has a website audit tool that scans your website for technical on-page SEO issues.

The keyword research tool allows you to discover keyword opportunities to rank for, by showing how difficult it is to rank for a specific keyword, finding long-tail keyword opportunities, and identifying whether SERP features are being displayed for a given keyword which you can then use to create a strategy to target those keywords and optimize your content to rank for SERP features.

It also shows in-depth data about your competitors’ websites allowing you to see the estimated traffic they are receiving from a keyword, their page authority, domain authority, referring domains, etc allowing you to create an SEO strategy to outrank them.


Starts at $8 / £6 a month and also offers a 10-day free trial option.

Bright Local

BrightLocal is an all-in-one tool designed to help local businesses looking to build a presence in search by optimizing for local SEO. It allows you to track citations, fix existing citations, remove duplicate citations, and can even build citations for you (for a fee). You can use it to monitor your reviews on relevant sites and shows insights from your Google My Business (GMB) profile.

The local search audit tool provides a detailed report about the key areas of how well your site is optimized for SEO including backlink profile and authoritativeness, Google My Business optimization, and how well your GMB is optimized in comparison to the top 10 ranked businesses in your area allowing you to see what you need to do to outrank them, on-site SEO factors, as well as, a rank checker allowing you to see where you rank for important keywords that are relevant to your business on Google & Bing search engine results pages, Google Maps and Bing Local.


BrightLocal has a limited set of tools that you can use for free but to access all of its tools you have to purchase a paid plan starting from as low as $29 / £21 a month and BrightLocal also offers a 14-day free trial.

Google PageSpeed Insights

Google PageSpeed Insights is a free tool by Google to help users measure the speed and performance of their websites, it provides detailed insights including first contentful paint, speed index, largest contentful paint, time to interactive, total blocking time, and cumulative layout shift which are components of the Core Web Vitals.

PageSpeed Insights also suggests opportunities to improve the performance score to achieve a faster website making it a must-use tool for any business wanting their website to pass the core web vitals, also with Google’s new page experience algorithm update Google has made it clear that the speed of a website on both mobile and desktop are increasingly important ranking factors.


A great way to understand the importance of SEO in your business is to read reviews about small business SEO tools that are available online. You can read reviews on top-rated small business SEO tools that will help you in managing your websites in a better way.

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