There are many social media tools available to us as marketers. There are so many it can be overwhelming! This can be a challenge since we have a lot of work to do and don’t have much time. I’ve tested a lot of different social media tools and have found the ones that give me the biggest bang for my buck. I’ll discuss these tools in this post and how they will help you manage your social media marketing more efficiently. So you’ve decided to build your business on social media. Great move – there’s no better way to get your message across than with such a fast and incredibly effective platform. But how do you get the job done? How do you schedule posts, schedule content, schedule tweets, tweet at the right time of day? How do you leverage hashtags correctly, determine what works best for your industry, what accounts are your best targets for outreach? These are just a few of the many questions that plague you when you first start out in the world of social media for business. Let us answer all these questions and more about tools of social media for business.
When you’re looking to start building a social media campaign, it can be overwhelming. You know that you need social media analysis tools, but you don’t know where to start. To help you out, we’ve put together a guide on everything you need to know about social media tools. You’ll learn how social media tools fit into strategy, and what types of tools there are. Let’s get started:
The Modern Social Workflow: To understand what tools are necessary for a successful social media campaign, you have to look at the process. It’s helpful to look at social media management as a loop with four separate steps:
- Content creation. You need to come up with a steady stream and fresh ideas. Afterward, you need to sit down, organize these ideas, and create content. This can include blog posts, videos, infographics, and more.
- Content publishing. Once your content has been created, it needs to be shared with the world. Many tools allow this process to be automated. You need to take the time to decide if you want to use strictly free channels, or if you want to pay for additional exposure.
- Listening & response. Good content will open the door for conversation between your brand and its audience. You need to be prepared to listen to their responses and engage with them. Listening also means staying up-to-date on the latest trends. You should take advantage of them to create timely and relevant content.
- Content analyzing and comparing. The final step is carefully taking a look at your results to see what’s working and what isn’t. If you don’t know whether or not your efforts are working, you could be simply spinning your wheels.
Using a Variety of Tools: Successfully managing every step of your social media process takes a variety of tools. You need to make sure they work together, complementing their strengths and shortcomings. Generally, there are three kinds of social media tools. Listening platforms, publishing platforms, and competitive analysis platforms. Separately, each tool tackles social media from a different angle. Together, they can help your brand achieve all your social media and business goals.
Listening Platforms: Listening platforms include suites like Salesforce Marketing Cloud (which was previously known as Radian6). These platforms are able to monitor many different social media platforms to find out what’s being said about your brand. You will also be able to gather information on the latest industry news and trends. This information will help you a great deal when it comes time to create content. You’ll know what’s relevant to your audience, and what they care about. You can’t rely completely on listening platforms, however. In order to get a fuller understanding of the industry, you’ll need a complete competitive analysis. These tools will be discussed shortly.
Publishing Platforms: Publishing platforms help you spread your content to the world. After you’ve created your content, the last thing you want to do is spend time posting it. Platforms like HootSuite and Percolate allow you to share content easily, posting across multiple platforms at once. You can easily set a posting schedule, making it easy to share content regularly. Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness. Utilizing these tools in your daily workflows will help improve results across the board.
Here are some of the most-used social media tools used by some of the world’s top brands:
- Google Trends
- Buffer Publish
- Buffer Reply
- Native Analytics
- Honorable Mentions
Although the term “social media tool” is very general and can apply to a wide range of services, there are a few key features that your top social media tools should have,It saves you time. The goal of a social media tool is to save you time while getting similar — or better — results than you could without it. Look for social media tools that automate a process, but make sure the process still happens correctly, since some shortcuts might be too fast and therefore won’t focus on quality. It helps you increase brand awareness; One of the biggest benefits of social media is its ability to increase your brand awareness, which is why each social media tool you select should perform its services with brand awareness in mind. Maybe your tool of choice is an editing platform such as Lightroom, which can help you create images to match the rest of your feed. Or, maybe it’s an Instagram scheduler like Later so you can preview your profile before you post images. Whatever the case may be, social media tools should focus largely on brand awareness. It’s easy to use; Social media tools are only a time-saver if they’re easy and intuitive. Each tool you select should be super user-friendly so that, if needed, your accounting team could edit photos and your creative, right-brained writers could still use the analytics function to track daily social metrics.
There has never been a better time to understand how to use social media marketing tools for your business. By using the right tool at the right time you can create effective, organic engagement on multiple social media platforms. This will enable you to reach out to your audience via their preferred point of contact. This is where social media tools come in handy.