The Social Media Manager is a suite of tools that provides a complete and cohesive solution for managing your social media presence.  The platform is easy to use, allowing even non-tech savvy users to take advantage of the benefits of social media.

Whether you manage a small boutique or a large store, Kozy knows that managing a brand on social media can be difficult. Our tools for social media management are designed to let you spend less time on data collection and organization and more time creating engaging content for your followers.

 Sprout Social

Real people. Real brands. Real connection.

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

Hootsuite (Web, iOS, Android, Chrome)

Hootsuite screenshot

If you’re looking for a complete solution to all of your social media management needs, Hootsuite will cover all your bases. The app is compatible with over 20 social networks, including Facebook, Twitter, YouTube, Instagram, and Pinterest. More network connections are available through the Hootsuite app directory, though they can be hit or miss.

Hootsuite includes a full scheduler for queuing posts at times of your choosing. You can create your own schedule or use the AutoSchedule function to schedule your updates at optimal engagement times. By uploading a CSV file with prepared updates using the Bulk Composer, you can fill your queue for days, weeks, months, or the duration of an entire social campaign. Once you’ve filled up your queue, it’s easy to view your outgoing posts from the Planner and reorder your update schedule with a simple drag and drop.

One of Hootsuite’s strongest areas is analytics, though you need one of the more expensive plans to get the full suite of them. The tool helps you understand social results by drawing on more than 200 metrics to measure performance. Once you’ve generated reports, you can export them as Excel, PowerPoint, PDF, and CSV files for use within your organization. You can run similar reports to measure team or individual performance.

Hootsuite can also help you monitor the social web with custom social streams. These customizable feeds let you watch the social web for mentions, new followers, search terms, hashtags, engagement, and more. You can construct precise streams that include or exclude specific keywords, post types, locations, and languages. As an example, if you’re in the business of selling custom portraits, you could target the search term portrait :( filter:images to find negative posts that mention the word “portrait” with an attached image. You could then target these users with your own business.

For bigger businesses, you can assign different levels of  access to various team members to avoid handing out passwords. Your team can use Hootsuite’s included content library to compose updates with on-brand assets of your choosing. Hootsuite includes free stock photos and GIFs courtesy of GIPHY, or you can connect Dropbox, Google Drive, and OneDrive to draw on your own resources, or your paid account with services like Adobe Stock. You can even assign tasks to your team members (like responding to comments or incoming messages), then approve the outgoing responses before they’re sent.

Hootsuite also integrates with Zapier, so you can do things like automatically thank new Twitter followers or create new messages directly from your task management app.Thank new Twitter followers via HootsuiteUse this ZapCreate Hootsuite messages whenever new labels are added to Trello cardsUse this ZapSee more Hootsuite integrations powered by

Hootsuite Price: Free plan includes one user, three social profiles, and 30 scheduled updates; from $39/month (billed annually) for the Professional plan that includes one user, 10 social profiles, and unlimited scheduling; team plans start at $129/month (billed annually).

 Canva

Canva for social media

Using well-designed graphic visuals is a great way to improve your social media game. Professional marketers use appealing images for Pinterest and Instagram marketing, to generate better leads. If you need help with your image needs, Canva is the best social media tool you could find.

Canva is a wonderful tool designed to help you manage the visuals for social media. This tool gives you the freedom to create your own design without knowing anything about web designing.

It can be used as a social media management software for designing visually appealing content for brand aesthetics. You can create Facebook ads, Twitter posts, Pinterest graphics, LinkedIn banners, YouTube thumbnails, and many other different templates for your marketing campaigns.

Usage of this platform is free and comes with a few basic elements, so you can design social images for your blog promotion.

Standout features:

  • Design great-looking content from your web browser
  • Thousands of unique graphic elements for designing stunning images
  • Pre-made templates for ads, social media headers, infographics, and social media posts

Zoho


Tools for Social Media Management

Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.Pros

  • Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
  • You can integrate their social media management platform, which works with all major social media networks
  • Social media planning for individuals starts at $10 per month
  • A free edition with limited features is available with an option to upgrade

Cons

  • Plans for agencies start at $230 per month, which is on the expensive side
  • Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend

Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.

When it comes to their social media management software, Zoho offers three plans for businesses:

  • Standard: $10 per month
  • Professional: $30 per month
  • Premium: $40 per month

Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost. 

A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.

Agora Pulse

Social media management simplified

Tools for Social Media Management

Prices: Free, $79 per month, $159 per month, plus enterprise options

Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.

Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.

Conclusion

Whether you are managing a top-10 account, or running a business on social media the need to keep tabs on everything can seem overwhelming and tedious. Why try to do it alone? Let us share our tools with you!

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