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Tools to Manage Social Media Marketing

Social media is used to help connect us with our customers and communities. It can also be a very time-consuming part of running a business. Some social media management tools have been built to make things easier by streamlining the process. Some social media management tools have been built to make things easier. They can help you do many tasks quickly and efficiently while giving you a lot of control over exactly what you want to do. Of course, some of these tools have been built for more specific purposes. Each operational tactic has been designed to help you with a very specific activity. So, you can spend more time doing the social media tasks that matter most to your business.

Online tools such as Hootsuite, Buffer, and Sprout Social can help you to easily and quickly schedule and make posts on different accounts. If you want your brand to be active on Instagram, Facebook, Twitter, LinkedIn, and Pinterest, management tools can save you time and frustration. Social media marketing uses the power of sites like Facebook, Twitter, and Instagram to promote your brand or products. This form of marketing is low-cost and highly effective for reaching customers, but it requires a great deal of time and effort. By forming a social media strategy, maintaining a daily online presence, and optimizing your content, you can successfully manage a social media marketing campaign.

Outline your social media goals. When you first start your campaign, you’ll likely just be posting content to grow your number of followers. However, you’ll want to have goals other than just increasing your followers. This could be an increase in sales via posts, more positive reviews, or an increase in first-time customers.

  • Increasing your number of followers is always a good goal to have in mind, but if your followers aren’t interacting with your brand or buying your goods or services, you might need to focus on other aspects of your campaign.

Conduct a survey of your brand aimed at current customers. Using a service such as Google Forms or SurveyMonkey, you can create an online survey to send to customers. To do this, you’ll just input your questions into the survey generator and send the link to your customers via email. You can also post the link on your current social media accounts.

  • Include a multitude of questions about their demographics such as age, gender, and location.
  • Ask about social media use by saying “How often do you like or interact with posts by brands on Facebook, Instagram, or Twitter?” or “Which social media apps do you currently use on your phone?”

Invest in a mobile-friendly website.
 Because you’ll be doing a lot of social media marketing, which is aimed at customers on mobile phones, you’ll want your website to be mobile-friendly. It’s a good idea to hire a graphic designer or HTML expert to create this for you.[5]

  • Most social media sites will have a “website URL” section where you can insert this link for users to click when they visit your brand’s account. With billions of people around the world using social networking sites such as Facebook, Twitter and LinkedIn, it is important to include these communities when promoting a product or a business. The number of people you can reach is a huge benefit to using social networking sites to promote your product, as is the amount of resources that are required. Using social media and social networking is a lot cheaper than traditional marketing and advertising methods. Promote a product using social networking sites by determining where your customers and potential customers are, and getting your product visible on those sites. Target the social networking sites where you want to promote your product. Most of your customers are probably using Facebook, Twitter and LinkedIn at a minimum.Consider other, lesser known sites. Check out the profiles on Tumblr and Pinterest, 2 social networking sites that are growing. Establish your goal. Obviously, you want to promote your product. Be specific about what else you want to do. This might include selling more products, attracting return customers or gaining new customers. Set up a Facebook page. Your product can have its own page, where people can like it, comment on it, leave reviews and even link to your website so they can buy it.Encourage people to like your product page. Offer incentives such as coupons and discounts. Invite people to share your page with their friends so your community can grow.
  • Develop surveys, quizzes and other engaging content that will generate interest and drive traffic to your page and your product.

As a social media marketer, you’ll promote your company’s products and services on various platforms. You’ll also use consumer data to reach, influence, and engage consumers. Sounds simple enough, right? But how do you get your start? That can be an intimidating question, but you might be more prepared than you think. After all, you’ve been marketing your personal brand while building your own social media following. With a few pointers, you’ll be able to round out your media marketing skills.

Develop meaningful relationships
 with other marketers. Your week is likely busy. It’s hard to make time to keep valuable professional relationships alive. Why not set aside a single hour each week to go through your client list?

  • Get in touch with contacts by phone. Keep the conversation short, but personal, by saying something like, “I’m a little busy today, but I wanted to call and see how you were doing.”
  • Similar to phone conversations, connect with contacts through email. Use a simple template and add a few personal comments to make the message more organic.


With these tools, you can schedule updates, control which users see your updates in real time, create different lists of followers, and so on. These tools make it easy to manage your social media pages. For example, you can create a list of people who want to see only the posts from your photography page by clicking this link.

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