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Top 25 Social Media Analytics Tools

Top 25 Social Media Analytics Tools. Are you looking for social media analytics tools that don’t cost a fortune? Find free social media analytics tools 2021 and learn more about the top free social media analytics tools.

This blog post lists the top 25 social media analytics tools. These free (or free-trial) tools help you measure your social media marketing and customer service efforts through custom dashboards, comprehensive analytics, influencer identification, team collaboration, and more.

Keyhole

Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. It excels at four key things:

  • Getting you inside the minds of your customers.
  • Simplifying your reporting — so you can easily share results with your team.
  • Showing you what attracts your consumers’ attention.
  • Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.

These are critical features to look out for when making social media analytics software comparisons. 

As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. 

Keyhole Dashboard - Social Media Engagement

Using Keyhole, you can find, identify, track, and reach out to your influencers:

Keyhole Dashboard - Influencers

You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:

Keyhole dashboard - sentiment analysis

With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.

And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.

Pricing: Custom pricing for businesses of all sizes.

Agorapulse

AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague… But AgoraPulse is good medicine for it.

This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.

agorapulse - sentiment analysis tools

Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favorites as well as other engagement stats. This makes social listening pretty easy for you. 

You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.

Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.

Pricing ranges from $99 – $199 per month.

 Falcon.io

Falcon.io

Falcon.io is a social media management and marketing platform. It also includes social media listening to help you keep tabs on conversations about your brand, provides audience data cards filled with valuable information about who you’re engaging with, and provides analytics to help you measure and track performance across each platform. Among these features, one social media managers and digital marketers will find helpful is the cross-channel insights report. It’s an overview of the performance of your social accounts and includes new fans and followers, engagement metrics by geography, age and gender, and more.

Brand24

Brand24

Liked other social media listening tools, Brand24 doesn’t disappoint. In fact, it packs a solid punch when it comes to identifying opportunities to strengthen social strategy. It does this with features like alerts for discussions around important terms, sentiment analysis of mentions that include your brand and product names, influence scores that inform who you should partner with to reach a larger audience, and more. 

Altogether, these features, make it possible to cut through the noise and zero-in on the right data and metrics, and how to devise a stronger social media plan. 

Audiense

Audiense

As its name indicates, Audiense is all about making sense of your audience. It helps you to identify relevant audiences, discover amazing actionable insights, and give you informative strategies to grow your business.

It gives you a unique visual segmentation of your audience.

Audiense Insights allows you to identify and understand your social audience, no matter how specific or unique it is. It offers numerous filter options when you create a report, which you can mix and match to ensure you are analyzing precisely the segment of your audience that most interests you. You can, in turn, compare segments with baselines or other audiences and create benchmarks with different segments, countries or your competitors.

You can easily integrate Audiense Insights with your own data or visualizations.

 Buffer Analyze

Buffer Analyze: Buffer’s Facebook and Instagram Analytics and Reporting Tool

Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.

3 cool features:

  • Instagram Stories analytics
  • Posting strategy recommendations
  • Create professional reports in as few as two clicks

Social media channels:

  • Facebook
  • Instagram
  • Twitter

What analytics you get for free:

  • All features for 14 days
    • Overview and charts for key metrics
    • Posts and Stories analytics
    • Audience insights
    • Answers
    • Easy-to-use report builder

Pricing options: $35 and $50 per month

Sprout Social

Sprout Social

Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.

3 cool features:

  • Analyze paid campaign performance across networks
  • Get group report of your social media profiles
  • Analyze your team’s performance (task performance, response rates, etc.)

Social media channels:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

What analytics you get for free:

  • All features for 30 days
    • Report builder
    • Reports for each social media channel
    • Reports for internal team performance

Paid options: $99, $149, and $249 per month

 Oktopost

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.

Do you have global social media teams? Manage social media teams in more than one country all from one platform.

Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.

You can measure your social media marketing performance and optimize your efforts accordingly. 

Top Social Media Analytics Tools - Oktopost

Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights. 

Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.

Con: Unfortunately, the platform does not have the ability to cross-post between networks. 

Price: Contact Oktopost for pricing.

Brandwatch

Data is huge these days and BrandWatch is all about it. They set you up with the right industry data to make smart marketing decisions.

Monitoring your brand online has never been easier. BrandWatch provides you with in-depth insights into your target customers’ thinking per time, which makes it super easy to sell to them.

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Additionally, they have an image analysis tool that can uncover logos.

Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. However, for someone with medium to expert experience, this is one of the best tools to monitor online brand mentions.

Pricing begins at $1,000 according to PC Mag

 Sendible

Sendible

Sendible is a social media platform to manage your social activity at scale. You can use Sendible at all stages of the process, including planning your content and strategy, collaborating, and approving social media posts, monitoring brand mentions, and improving engagement. It also features a comprehensive analytics module giving you dynamic insights about your social data.

Sendible comes with eight standard reports covering:

  • Engagement: performance engagement metrics across all accounts
  • Facebook Page: audience behavior and engagement trends
  • Twitter: audience and engagement
  • Instagram: impact of your posts on your audience and engagement
  • LinkedIn: company presence
  • Monitoring: what’s being said about your brand, keywords, sentiment, and influencers
  • YouTube: audience growth and video engagement
  • Google Analytics: the impact of social media traffic on your website

In addition, you can create custom drag-and-drop reports, combining from a selection of modules.

Conclusion

Access all of your social media metrics in one place. “Quick metrics make it easy to understand how your posts and tweets affect your audience and engagement in real time.”

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