B2B email marketing gives you the chance to build a strong (and hopefully profitable) relationship with your business leads. This can be tempting because your leads will often have money to spend, but it’s important to remember that they’re not yet customers, and they’re unlikely to be open to hard selling tactics yet. You should be sending customized, targeted emails to your leads, using their names and information to create a sense of familiarity. If you are trying to market your business to other businesses, but don’t know where to start, then this is a very useful article. We have outlined some of the top marketing strategies that many companies use to get their name out there in the b2b industry. By utilizing these methods, you can get your name and face out there for others to see. Sometimes businesses can be a little bit tricky about listening to advertisements and promotional products, but with this article as a stepping stone, you might get your product or company purchased by other businesses. Before you start sending emails, there’s one thing you should ask yourself: “Should I even be emailing at all?” If your target audience is too likely to ignore an email from you, then it may be smarter to look for other ways to connect. That said, when your email marketing efforts do pay off, you’ll be glad you started.
B2B email can be very effective for getting the attention of your target market. Even if you’re receiving a high volume of sales leads via clicks, or coming in contact with your target clientele through social media, it’s never a bad idea to send out emails. Sending out emails can help you get attention, as well as help you with converting customers. If you don’t have experience with sending emails, or you aren’t sure what makes a good B2B email marketing subject line, we’ve come up with some ideas that might help. B2B email marketing differs from your standard consumer-to-business marketing. First, because it’s much more targeted. Businesses first and foremost sell to other businesses, so marketers can focus on what their customers want, rather than creating generalized ads that try to please everyone at once. Second, because you’ll need to choose the right tools for building and managing your campaign. Specialized tools make all of this much easier and more effective. The best email subject lines, as described above, will vary depending on the type of business sending the email. Ultimately though, the rule is simple: email marketers should always keep their audience in mind before writing their next campaign. After all, targeted emails are more likely to be opened and to lead to a sale. So think strategically and you’ll never have trouble writing another great email subject line. Email marketing is one of the best way to keep in touch with your audience. Since there is no shortage of emails, make sure you’re doing it right. Use attractive subject lines, high quality images in your emails, think of better ways to make emails look unprofessional and avoid them at all costs. Also, don’t forget that you need to be engaging with your readers on a regular basis while not going overboard.
Email marketing is the most effective way to communicate with customers. The key to generating a great ROI from your email marketing is getting your timing and messaging right, so that you can connect with people at just the right moment.
Keep your emails short.
Keep your emails short and to the point. You want to engage with the reader and keep them interested, so don’t bog them down with a long-winded email.
Keep it simple. Think about all the information you need to get across in your email—is it really necessary for all of it to be delivered in one page? If you can break down each piece into multiple paragraphs that are easier for your customers or prospects to digest, do so! Don’t feel like you have to include every single detail when creating an email; take advantage of subheadings and bullet points as well as images and white space around content that will make reading more pleasant on their end (and yours).
Never use all caps when writing emails—it looks unprofessional and makes people not want read what you have written. In general, try using short sentences instead of long ones: they’re easier for readers’ eyes (and brains) to digest quickly without getting bored or losing interest halfway through because there wasn’t enough variety between sentences yet again today!
Optimize for mobile.
With a mobile-first approach, your business can be as ready for the future as it is today. Mobile devices are fast becoming the most preferred method of interacting with brands and services, with more than half of all emails being opened on mobile devices. And since email opens correlate to higher conversions than other channels, it’s safe to say that an optimized mobile experience will translate into better results for your business.
Personalize your messages.
To make your email marketing efforts more effective, personalize the message in one or more of the following ways:
- Use the recipient’s name. If you have it, this is simple and effective. A person’s name is one of the most powerful triggers for attention, so if you can include it in your email subject line or body copy, go for it!
- Include a job title or company name as well (in addition to/rather than just using their name). This gives people who might not know each other a little bit of context about who they’re talking to and why they should care about what’s being shared.
- Make reference to where someone works if possible—this helps build rapport with customers that may be new to you but familiar with each other. It also establishes relevance by demonstrating how much overlap there is between what you do at work and what these people do at home on weekends!
Use Segmentation to Tailor Messages to Your Contacts.
The second most important thing you can do to improve your email marketing is to use a segmentation tool.
A segmentation tool is a way of identifying groups of people who are similar to each other, and then sending them targeted messages based on their interests, preferences, or other demographic information. Segmentation lets you make sure that your messages are relevant for each group—and it also helps you avoid sending irrelevant messages to the wrong contacts so that they don’t feel like they’re being spammed.
Use A/B Tests Like a Pro.
A/B Testing is a great way to test your marketing messages, understand your audience better, and improve your marketing.
A/B testing is the process of sending two variations of the same email message to different segments of your list at the same time. Based on the results, you can see which one performed better and why. This gives you valuable insight into how people respond to specific content, what they’re interested in reading about, and how likely they are to take action when presented with certain calls-to-action (CTAs). With this knowledge, you can make informed decisions about future emails so that they resonate with readers on an even deeper level than before.
Send Emails at the Right Time.
If you’re sending emails to a B2B audience, there are some general rules that you should follow. First of all, send them early in the morning—the best time is between 6:00 am and 8:00 am. Second, consider sending them at the end of the day—around 6:00 pm is ideal; however, it depends on your industry and audience. Thirdly and finally, don’t send emails during work hours unless they are specifically related to something that happened earlier in the day (like an event or meeting).
If you want more ideas about when to send your emails out, check out this article by Salesforce about how different industries prefer different times for receiving email messages: https://www.salesforceexchangeblog.com/email-marketing/best-time-to-send-email/?utm_campaign=Post1&utm_medium=Social&utm_source=Twitter
Stick with a Consistent Schedule.
The best way to get your emails opened, read, and responded to is to have a consistent schedule. You can choose either day of the week or time of day that works best for you and your audience. Choose one option and stick with it!
You’ll want to send emails at the same time each day so that people know when they can expect them in their inboxes. For example: send an email every Monday morning around 9 AM or every Tuesday evening at 6 PM. The key is consistency!
Stay in Contact, but Don’t Be Overbearing.
- Don’t overdo it.
- Don’t send too many emails, especially at the wrong time or with an inappropriate subject line. Make sure to test your email marketing strategy and its effectiveness before you start sending a large number of messages over a short period of time, as this can lead to a drop in engagement rates (and brand reputation).
- Don’t send emails too frequently (or infrequently), or else recipients will grow tired of hearing from you and might even mark your company as spam! Also consider how often people like each other interact on social media sites such as Facebook or Twitter; if they engage with one another every day but only communicate via email once every two weeks or so, this will likely seem too long for them overall—and thus make them less inclined to read future emails from you when they finally arrive in their inboxes again after such long gaps between communications from either party involved.”
Be considerate of your customers time and interests
- Take the time to understand your customers.
- Don’t send emails too often.
- Don’t send emails too infrequently.
- Don’t send emails at the wrong time.
- Make sure your content is relevant and engaging to your audience, otherwise they may unsubscribe or tune you out!
Email marketing is a lifelong investment. It’s not just about getting more customers, it’s also about creating relationships with customers who have already purchased from you. By following the advice we gave above, you can make sure that every email you send is worth opening and reading.