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Top Email Designs

Email design has always been a booming business. Despite a growth in the number of email clients, users continue to have faith in this popular form of communication. But with the huge choice of email services that are available for use by companies, how does an email designer know which will work best for them? This roundup takes in some of the most impressive designs out there, showing off the wide variety of ways designers are pushing the envelope to achieve a spectacular effect. Take inspiration from their techniques and use them to make your own emails stand out—and keep your readers interested for longer. The email marketing industry is changing, and that means your approach will have to change as well. As email becomes more important than ever before, it’s up to you to keep your campaign fresh and relevant. And luckily for you, there are new trends on the horizon that you can use to help achieve that goal. If you’re interested in learning more about them, check out the following list of trends – they give a pretty good idea of what we can expect from email design in the coming year or two. There are millions of email users out there and the design of your business emails is not something to overlook. Mailchimp was able to make a great list of businesses that sends awesome email designs that you can study and save as inspiration.

Email marketing is not so difficult and there are few rules to follow. These rules can help you design a better email. But how to design it? Which color scheme to choose? Which format best represents your brand? To answer all these questions, do not hesitate anymore! One of the biggest mistakes is to take risks by choosing colors, layout or images that do not fit your brand. Choose a professional template design that helps you communicate your message on every device and adapts to the screen of your customer. As you can see from the list above. some features are more common than others, and what works for one brand might not work for another. However, if you keep these ten email design trends in mind as you plan for your future communications you’ll be sure to have a winning campaign. There are no surprises in this top 10. To design good emails you need to follow email design trends and best practices. There’s a lot of space left for creativity and innovation, but the core principles of email design have remained the same even over the last two years. There’s a reason why these hover animations are top trends for this year. They’re engaging, and illustrate an almost tangible connection between the message being sent and the reader. From a functional standpoint, they can also work to comport potential customers about their purchase decision: there’s no longer a question of whether your purchase offer is real or valid—it’s right in front of them! Nowadays, with the incredible amount of information on the Internet and having so many resources out there, it is not enough just to have a good product. For example, we could create a great lamp, make an advertisement and sell it on a website. Would customers come? Yes they would, but most of them would probably have questions about certain details of the lamp before they choose to buy it. And now with so many other very well-made lamps online, appealing more with their marketing strategies than with their products, we would not get the attention our lamp deserves.

Email design is a tricky skill to master. The rules of good writing apply to email as well: You need a compelling subject line, an opening that draws the reader in and makes them want more, short paragraphs that highlight key information, and call-to-action buttons that get people to click through without being too aggressive. It’s hard enough to write an effective email—but then you also have to design it!

The Best of the Week Email

The Best of the Week email is a great way to showcase your best content.

You can easily customize this template by adding or removing columns and changing the color scheme to match your brand or website. You can also change the headlines on each column—they’re just text boxes!

The Digest Email

The digest email is a great way to keep in touch with your audience. It’s easy to set up, easy to send and even easier for readers to digest. Send an email once a week or every other week and keep your subscribers informed about what you are doing. You can share the latest news from your business or industry, as well as tips and advice for how they can benefit from this information (like in the example below).

The Book Review

As an author, the best way to spread awareness about your book is by writing a review of it and posting it on your blog. A book review will give you the opportunity to showcase your expertise as well as build a relationship with your audience.

Having a solid following will help you sell more copies of the book in the future and also help you get more subscribers to your newsletter!

The Full Design & a Lot of Text

There are several elements that can be used to create an email design that stands out from the rest. They can be used together or separately, depending on how much content you want to include.

  • Use a lot of images and video clips: Images and video clips are an excellent way to catch your readers’ attention and give them something fun to look at while they wait for their email to load. When using images in emails, make sure they’re relevant (i.e., not just random pictures of cats). Also consider using different shapes, sizes, styles and textures so that all eyes don’t have the same experience viewing them. If you have access to animation software such as Flash or After Effects then try putting together some simple animations with sound effects—it’ll add life without being distracting!
  • Use lots of white space: White space is essentially empty space within an email that isn’t filled with any text or other items like tables or graphics—it’s basically just blank space! White space helps draw attention by visually separating different sections within emails; it also helps create visual flow between those sections by making it easier for readers’ eyes not get lost among all those great things happening inside each section (you know…like “So many words!”).

The Modern Design & Little Text

If you’re looking to create a modern, clean design that is simple and easy to read, this example is an excellent option. The email uses minimal text and has plenty of white space for easy navigation. The only text that appears above the fold are two call-to-action buttons at the bottom of the screen—one to sign up for The New York Times’ weekly newsletter and another one urging readers to subscribe by email or RSS feed so they can see what’s next in print or online.

The rest of the layout features large images with brief descriptions below them: A photo shows actors Jesse Eisenberg (The Social Network) and Andrew Garfield (American Sniper) sitting on opposite sides of a table; another image shows protestors standing outside a courthouse holding signs that say “End Racism Now”; finally, there’s an illustration of three flowers surrounding text explaining how each flower represents different aspects of diversity: One is red for courage; another purple for justice; finally there’s yellow because it symbolizes happiness.* By using these images along with short descriptions, this email is able to communicate its message clearly without overwhelming readers with too many words at once—something that can be difficult when trying out new designs!

It also makes good use of responsive design principles by displaying correctly across all platforms from desktop computers down through mobile phones and tablets like iPads or Androids.*

The Simple Format

This email design is simple and easy to read. It uses a simple font, color scheme, background, subject line and call to action. There are no images or videos included in this email design so the user can focus on reading the text rather than being distracted by graphics. The link at the bottom of this email directs users back to their homepage where they can learn more about what they offer and sign up for it if they choose to do so.

The Modern Format

The Modern Format is a good choice for emails that want to look modern, professional, and clean.

It’s not the most creative design—it doesn’t have an image or color—but its skeleton layout does allow for some creativity in customizing your message.

There are a lot of different ways to make an email look good.

So how do you know which format will work best for your content? It depends on the type of email. The key to creating a good looking email is testing out different designs and seeing what works.

MailChimp has a free plan that allows you to test your emails before sending them out, meaning you can send an unlimited number of emails every month without paying anything. That’s perfect if you’re just getting started with email marketing or want to try out different formats without paying for them upfront.


So, the best advice for sending emails is to just be yourself. If you want to send a newsletter, do it! If you want to send an email with pictures from Instagram, go for it! Just make sure that your content is engaging and interesting enough so people will actually want to read it. The best way to get started with these kinds of emails is by sending them out regularly, so they become part of your routine—even if they’re not always perfect at first! The only way we can all improve our skills as designers is by practicing often

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