Marketers continue to use outdated and irrelevant data when designing email marketing campaigns. Email-marketing is one of the most personal forms of marketing, because you are sending personal messages, so each message has to be personal in order to be relevant to all recipients of the email marketing campaign. There are several myths in the email marketing industry that consistently re-surface. In this article, we will try to address some of the most common ones. We encourage you to reach out to your favorite email marketing service provider with any questions or concerns you may have regarding these myths. Marketers need to think beyond campaign compliance, and begin adopting the mindset that it’s not only about creating emails that are legally compliant, but also about creating relevant, engaging messages that will generate a good ROI for their business. It is no surprise that top email marketing myths have persisted for many years and in fact, are still passed around by people who perhaps should know better! We cannot give you all the answers here, but what we can do is let you know some of them, so that you can avoid the same mistakes that others have made. When it comes down to marketing, there are few things that are more effective than a well-placed piece of email in the inboxes of an audience of engaged followers. If you aren’t taking advantage of the power of email marketing to spread your brand awareness, you’re missing out. Let’s take a look at some top common myths involving email marketing.
Ultimately you will only pick up one or two of these issues and choose to confront them. When that happens, you need to sit down, look at your email marketing and ask yourself, is it a myth or a reality? Only you can answer this question. If you find yourself battling any of these head on ensure that the issue is properly dealt with, not just covered over. The last thing you want is another trend on top of another trend. You could end up looking quite silly. In this article, we hope to put all of these misconceptions to rest so you can get out there, use email marketing, and find success. After all, this type of marketing is an absolute necessity for successful small businesses online. If you’re wondering what you should do next, contact our team at 561-353-8270. We offer business owners like yourself an over the top experience with email marketing services—services that we’ve been perfecting for over a decade.
Email marketing is a great way to grow your business. However, because it’s so popular, there are a lot of myths about it. These myths can get in the way of your success if you believe them, but don’t worry! We’re going to debunk those myths for you today and show you how to use email marketing more effectively.
Only send out a newsletter to people who are on your email list.
It’s important to know that email marketing is not about sending out a newsletter to everyone on your email list. If someone has already bought from you, they don’t need another newsletter in their inbox. If someone has unsubscribed from your emails because they were too frequent and didn’t want them anymore, they are no longer interested in what you have to say.
Don’t waste your time sending newsletters to people who aren’t interested in your business or who have already bought from you—instead, focus on targeting the right audience with relevant content that will get them excited about what you do!
People will always open your emails.
You might think that people will always open your emails, but they don’t. In fact, only 12% of email recipients are opening your messages. The trick is to make sure that you’re using a compelling subject line and an attractive template so that people will want to open the message when they see it in their inboxes. To do this effectively, there are some best practices you should follow:
First of all, ensure that your content is relevant and helpful for your subscribers. Second, use a compelling subject line—one that’s specific and speaks directly to what’s inside the email (e.g., “5 Tips for Better Email Marketing”). Thirdly, make sure that all links within the body of the email link back to your own website or landing pages with more information about whatever topic has been discussed in detail within this particular piece of content; this way readers know where else they can go if they want more information about something mentioned earlier on down below fourthly keep these tips in mind as well when writing out any additional materials associated with these emails because people who have subscribed before may not want any additional stuff being sent over unless there’s something really great happening!
Your readers are only interested in you and your business.
- Your readers are only interested in you and your business.
Sure, they’re probably more interested in what you have to say than most other brands, but that doesn’t mean they don’t want their inboxes filled with other messages from outside sources. In fact, there’s a good chance that many of them will be more likely to open emails when the content is about something else—anything from another company or product, to an organization or cause that matters deeply to them.
The subject line isn’t the most important part of the email.
- The subject line is the first thing a reader sees, and it’s crucial to get it right. Most people will read the subject line and make a decision based on that alone.
- Write a subject line that’s short, relevant and enticing. Your reader should understand what they’re going to get in your email without having to open the message. If you can’t do this, think about changing your format or content so that you can get your point across in fewer words. If you’ve written an excellent piece but don’t have enough room for all of its elements in the subject line, consider changing how much information you include therein as well as where within your email body it appears (for example: “Try XYZ now” vs “Read more here.”)
It’s ok to send out more than one email per week.
You might think that sending out a single email per week is fine, but it’s far from it. The reality is that you should be sending at least one email per week. If you send out more than one, great! You’re on the right track and should keep up with this pattern as long as it works for you.
Buying an email list is a good idea.
Buying an email list is a bad idea. It may seem like a quick way to build your marketing database, but you’re going to be wasting money on low-quality, non-responsive lists that could have been better spent elsewhere.
Buying an email list can be expensive and time consuming:
- You need to find the right vendor that can provide you with quality data
- You’ll have to pay for the service and/or product(s) offered by the vendor
- To ensure quality, you’ll need to verify each record against their opt-in status (if any) as well as its accuracy
Only businesses can benefit from email marketing.
Email marketing is a great way to stay in touch with your customers, helping you to build your brand and grow your business. It can also help you to sell products, target new audiences and keep track of what customers are interested in.
However, there are some myths that people believe about email marketing which may be stopping them from using it effectively:
- Myth 1: Only businesses can benefit from email marketing
This isn’t true at all! Email has many uses besides just the commercial side of things; it’s also an excellent way for individuals (like bloggers) to reach their audience directly.
Keep the same design every time you send out an email.
The most important factor in your email marketing strategy is branding. Your brand is the personality of your business, and it’s what sets you apart from competitors. It’s also what keeps customers coming back to you time and time again. So if there’s one thing we want to avoid at all costs, it’s sending out emails that don’t reflect our company image or brand identity.
Generally speaking, email campaigns fall into two categories: transactional and promotional. Transactional emails are sent when a customer makes an order (or otherwise completes some sort of transaction) with your business—for example, order confirmation or shipping notifications are both transactional emails. Promotional emails can be sent at any point during a sales cycle—before the customer has placed an order, while they’re waiting on their purchase to arrive in the mail, or even after they’ve made their first purchase with you but haven’t yet made another one since then (though this type of message would typically only be sent once).
Emails have to be long and detailed to be effective.
As you’re probably well aware, there are loads of myths surrounding email marketing. One such myth is that emails have to be long and detailed in order to be effective. In reality, though, the length of an email isn’t what makes it successful or unsuccessful; rather, it’s the content itself that matters most.
If your goal is to get people excited about your brand and its products or services—and if you want them to take action on those products or services—your message needs to come across clearly and succinctly so that your audience can understand why they should care about what you’re saying without feeling overwhelmed by all the details. Given this fact alone, it stands to reason that a shorter email would likely be better than a longer one (unless there was some specific reason not to send shorter ones).
Email marketing myths can get in the way of your success
Email marketing is an absolute necessity for any business, but that doesn’t mean you can’t get tripped up by the myths. Here are a few common email marketing myths and how to avoid them:
- “Email isn’t as effective as other forms of marketing.” This is not true at all! Email marketing has been found to be more effective than social media for lead generation, with a 60 percent open rate compared to Facebook’s 2.6 percent.
- “I don’t have enough people on my mailing list.” You do! The average person receives over 100 emails per day, so it’s likely that your customers are already getting your messages in their inboxes—they just don’t recognize them as such. Make sure they know they’ve signed up for your newsletters by including an opt-in button or checkbox in every piece of content you publish (and make sure it’s easy for them to opt out if they want). And keep growing your list through direct outreach; send out emails with links back to landing pages where new subscribers can sign up without leaving your site (see our guide on how this works here).
We’re glad we could clear up these myths for you. Email marketing is a powerful tool, and the best way to get started is by getting your email list set up so that people can sign up for it. The more subscribers you have, the greater your reach will be when sending out emails. And remember: It doesn’t matter if you are new to email marketing or an old pro—you should always test different approaches and see what works best!