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Top Email Marketing Platforms

The future of email marketing is bright. As popular as ever, email marketing remains, and will probably always be, a great way to communicate with customers, existing and new. As more businesses begin to use email marketing for their own purposes, including smaller businesses and startups, understanding how to use email marketing platforms will become increasingly important. Even if you’re not a marketer by trade, you should still continue to develop your knowledge and skill set in this area of business just in case you ever need it. Which free email marketing tool that tops our list is the best for your company is going to depend on how you want to use it and what you’re trying to accomplish in the long run. For example, if you’re a business trying to collect leads for future email marketing campaigns or for your store, then we recommend ConvertKit. However, if you want an all-around solution that will help keep your sales process moving smoothly, then Campaign Monitor may be ideal. In today’s business landscape, success is dependent on a multitude of factors – chief among them is being able to communicate effectively with your audience. If you’re looking to find the right email marketing platform for your business, you’ll find several good options presented above. I’ve never used Vertical Response myself, but the company has been around since 1998 and has built quite a reputation.

Email marketing is not dead, in fact it’s never been stronger. With the advent of new email marketing platforms and features, email marketing becomes more powerful than ever before. There are many things you need to look at when evaluating email marketing software. If cost is your number one concern, MailChimp is the most affordable option on this list while still providing some robust features under their free plan. Constant Contact and Aweber offer good value for a slightly higher price point. Infusionsoft has the highest fees but will suit businesses of all sizes with their unlimited pricing plans. You may have tons of questions about email marketing, but it is one of the most effective digital marketing strategies for a good reason. As stated above, you can reach audiences directly, with helpful advice and calls to action. That allows you to sell your product or service directly, without any other distractions. For that reason alone, email marketing is an essential tool for every brand’s strategy.

When you’re starting an email marketing campaign, it’s important to use the proper tools. For instance, if your campaign has a lot of people on it, you’ll want to make sure that your email platform can handle the volume. You might also want to look into how easy or difficult it is for subscribers to unsubscribe from your emails. The best email marketing platforms will have all of these features built in so that you don’t have to worry about them while still getting great results from your campaigns!


Aweber is a great email marketing service for beginners. It’s easy to set up, affordable, and has great customer service. The platform offers plenty of features including automated emails, mobile app integrations, social media promotion tools, list segmentation capabilities and more.

Aweber also has a free trial for you to test out before committing any money to the service.

Campaign Monitor

We’ve all been there: You’re in a hurry, you need to send an email, but you don’t have time to fuss around with templates or custom layouts. Campaign Monitor is the perfect solution for your needs. Campaign Monitor allows you to create and send beautiful emails from start to finish in just minutes. It is a flexible email marketing platform that is easy to use and provides professional-quality results every time, allowing you to focus on what matters most: building relationships with customers and prospects!

Campaign Monitor has a drag-and-drop email builder so that even beginners can create stunning emails in minutes! The builder also features a mobile-friendly responsive design so that your content will look great on any device (desktop computer, tablet or phone).


ConvertKit is a great email marketing platform for bloggers, businesses and solopreneurs. It’s easy to use, has a free plan and offers a large list of features. The user interface is also very intuitive as well as being responsive across all devices. You can even create your own custom forms if you opt for the paid plans (there are two levels: basic and premium).

The only downside with ConvertKit is that it’s not particularly good at handling large lists (100K+), but if you’re just starting out then this shouldn’t be an issue.


Drip is a great all-in-one email marketing platform. It’s an excellent option for small businesses that want to focus on creating and sending emails, or for big companies that want to try out drip before committing to a more expensive plan.

In addition to being the most affordable solution on this list, Drip has a nice user interface and offers users lots of features. They also have a free trial so you can see if it’s right for you before making any sort of investment in your email marketing strategy.

Get Response

Get Response is one of the most powerful email marketing solutions out there. Its drag and drop editor lets you create beautiful emails that are simple, but not without flair. The interface is clean and uncluttered—it feels like a breath of fresh air after working with other platforms for so long. The responsive email builder allows for easy insertion of images, videos and links to create killer campaigns. And if you want to get even more advanced with your campaigns, Get Response offers robust functionality that integrates with their built-in CRM and makes it easy to track sales leads over time.

Get Response also has an extensive list of integrations including MailChimp, Zoho Campaigns and Autopilot—which means you can import contacts from these platforms into GetResponse with ease!


Hubspot is a marketing automation platform that allows you to create and manage campaigns, track them, and optimize your funnel. You can use it to send emails, social media posts and SMS messages. Hubspot offers plans for small businesses (entry-level), medium businesses ($800/month), large enterprises ($2,000/month) and enterprise plus (custom pricing).

Hubspot has been around since 2006 when it was founded by Brian Halligan & Dharmesh Shah as an email marketing company. It has grown into one of the most popular platforms for marketers today with over 30 million users worldwide including over 5 million active customers across 180 countries.

Mail Chimp

MailChimp is one of the most popular email marketing platforms available. It’s free for up to 2,000 subscribers and has a ton of great features, including:

  • Easy-to-use templates
  • Customizable designs for your emails
  • Automated drip campaigns that are easy to set up

Mailer Lite

Mailer Lite is a free email marketing tool that helps you create, send and track emails for your business. It comes with a responsive drag-and-drop builder. The drag-and-drop builder allows you to create beautiful emails in minutes by dragging blocks around on the canvas, instead of having to manually code everything from scratch. You can also use its responsive email builder if you want to target specific devices (like smartphones).


Omnisend is a great email marketing platform for anyone looking to set up automated workflows and create personalized campaigns.

Omnisend works with the most popular email clients and allows you to import contacts into the system by uploading a CSV file or directly from your CRM. You can also manage subscribers via a custom form within the platform, allowing you to create fields such as company size and industry that will help segment your list better when sending out emails. The biggest benefit of Omnisend is its email automation capabilities—you can set up rules based on certain actions that users perform (like clicking on links), which will trigger other actions (such as follow-up emails). This means you won’t have to spend hours manually crafting follow-up messages; instead, they’ll be automatically sent out based on user behavior!

iContact Pro

Why iContact Pro:

iContact is one of the best email marketing services. The ability to send up to 100,000 emails per month makes it a great choice for businesses who want to send large volumes of email. However, iContact is also easy and intuitive enough that even if you’re not an experienced marketer, you’ll be able to use it effectively.

The interface will feel familiar because it’s essentially the same as an email client like Gmail or Outlook. You can easily add contacts from any source (including your own database) and create segments based on those contacts’ behavior or demographics. It also integrates with other software like Salesforce so you can manage all aspects of your campaigns in one place instead of bouncing back and forth between multiple tools. is a free email marketing platform that lets you send up to 2,000 emails per month. It supports both bulk and single email campaigns, including integrations with social networks like Facebook and Twitter.

You can also track your campaign performance in real-time by seeing which recipients opened your emails, clicked on links within them, or made purchases based on your marketing messages.

use one of these email marketing platforms

Email marketing is a great way to connect with customers and prospects. The ability to reach out on a daily basis, send personalised messages and track results makes it the most effective form of online marketing.

With that in mind, the best email marketing platform should make it easy for you to:

  • create templates for professional-looking emails
  • personalise your messages based on customer preferences (like their birthday) or past purchases
  • set up automated rules so you can send follow up emails after someone has opened one of your messages or clicked through from an ad you placed elsewhere


I’ve used many of the email marketing platforms listed above, but the one I recommend most is GetResponse. This platform has great features for all types of users, including those who want to create simple newsletters or those who need advanced automation tools. It also has excellent customer support and is easy to use even if you have no previous experience with email marketing software.

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