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Top Free Social Media Analytics Tools

Here are Top Free Social Media Analytics Tools for you to analyze social data like a pro and for free. Edgerank Checker is sure to keep you organized on a daily basis and save you time from having to log into each account individually. Find the tools that fit your needs best and watch your online presence thrive.

Who are your top followers? What type of content do they like? How can you increase engagement on your social media? Use these Top Free Social Media Analytics Tools to find the answers

Why do You Need a Social Media Analytics Tool?

If you are buzzed with questions about your daily social media performance and whether it’s worth the time and money, then a social media analytics tool is a must. Find out your top-performing content assets and the overall impact of your endeavors on the digital turf.

Pay close attention to social media analytics, audit your performance against your social media goals, and tweak your strategy accordingly. You can leverage wide-ranging tools like social media schedulers, competitor analytics tools, social media tracking tools, social media metrics tools for diversified insights.

How Can You Find a Social Media Analytics Tool that is the Right Fit?

Here’s the starter’s alert, they have limited scope, and users may find themselves with heaps of data from individual social media platforms without proper processing.

However, free social media analytics tools are great for getting ballpark data to create strategies. Here are some pre-existing social analytics tools for popular platforms.

 Followerwonk (Twitter)

Followerwonk specializes in Twitter analytics.

It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter user’s profile, and track changes in follower numbers — whether for your brand or a competitor’s.

Pro: The Search Bio function allows you to search for influencers and potential clients within your industry and rank them by the number of tweets, followers, followed users, account age, and social authority.

Con: The free plan only allows you to analyze accounts with less than 25,000 followers and you can only perform 50 searches, 20 analyses, and 20 comparisons per day and receive 100 results only per search.

Price: Free — $79 per month.

 Iconosquare (Instagram and Facebook)

With Iconosquare, you can measure the impressions and reach of your Facebook and Instagram posts and stories.

Social Media Analytics Tools - Iconosquare

You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. Making it a competitive social media analytics tool option.

Iconosquare also lets you monitor comments and respond to them, after which you can tick them as read so everything remains organized.

Pro: Iconosquare features are beautifully designed and easy to use. You’ll love its advanced scheduling feature, customized Instagram feeds, and comment tracking ability.

Con: The software does not separate paid and organic posts analytics.

Price: $29/mo — custom pricing.

 BuzzSumo

Although not strictly a social tool, BuzzSumo is an awesome resource for analyzing the social engagement of any given piece of content.

If you want to see how many shares your latest blog post received on Facebook, Twitter or Pinterest, BuzzSumo can provide you with that data. You can also monitor the performance of content competing for relevant industry keywords, allowing you to see how your content marketing campaigns are stacking up against the competition.

BuzzSumo's analytics examine top-performing content for specific keywords

Social media remains one of the top distribution channels for content. By analyzing social shares, you can see which types of posts receive the most engagement and use that data to inform your own content strategy. BuzzSumo can also help you understand variables in top-performing content such as length, publish date and headline type.

Snaplytics

The popularity of ephemeral content on social media speaks for itself.

Snaplytics focuses solely on analytics for Snapchat and Instagram Stories. The platform looks at metrics such as open and completion rate, allowing brands to see where story engagement peaks and likewise at what point viewers drop off.

Snapalytics focuses its social media analysis on Instagram and Snapchat Stories

The need to optimize story-based content is something that modern brands should overlook at their own peril.

Although Snapchat might have fallen out of favor for some brands, bear in mind that the network still boasts hundreds of million active users among millennials and Gen Z.

Meanwhile, Stories represent one of the most-engaged methods of Instagram promotion. Going beyond native analytics is a smart move for brands who want to craft more compelling Stories or eventually run story-based ads.

 Talkwalker

Key benefits: Monitor conversations from more than 150 million sources to analyze engagement, potential reach, comments, sentiment, and emotions

Free or paid: Paid tool

Skill level: intermediate to advanced

Best for: social media managers, PR and communications teams, brand monitors, product marketers, researchers

Talkwalker offers analytics related to social conversations beyond your owned social properties, including:

  • Mentions
  • Brand sentiment
  • Important influencers
  • Author lists

You can filter by region, demographics, device, type of content, and more.

Talkwalker is especially useful to spot activity peaks in conversations about your brand. This can help you determine the best times for your brand to post on social media.

 Audiense Connect (Twitter)

Audiense Connect is a great tool from Audiense that helps you uncover details about your audience, discover relevant macro and micro-influencers, and call the best social media marketing shots.


Brands like DHL, Carlsberg, Puma, and Fox Sports use Audiense to discover audience segments relevant to their businesses and make smarter social marketing decisions — especially on Twitter.

Pro: Audiense Connect has brilliant social listening features that help you to understand what audiences are doing on Twitter. Advanced reporting is also really useful for creating events, hashtags, and industry reports.

Con: Audiense Connect offers limited features for lower-tier users, and pricing errs on the higher side for access to more features.

Price: From $948 – $25,000 per year.

Tailwind (Pinterest and Instagram)

Tailwind lets you manage and analyze your Pinterest and Instagram efforts at scale.

You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your social media performance on Pinterest and Instagram all with one tool.

Trusted by over 2000 brands and agencies, including Walmart, eBay, and Unilever, Tailwind uploads your images in bulk and automatically optimizes your posts to be published at your users’ most engaging times. Also, it uncovers information about your audience, which ultimately improves and measures results.

Pro: Tailwind’s analytics are quite impressive. You get to see how many follow, re-pins, likes, etc., your page has gotten. You also get to see stats for individual pins so you can see what’s getting the most love from your audience.

Con: Tailwind has many capabilities making the dashboard a bit overwhelming for some users. Also, it is extremely affordable

Price: $9.99 – $799.99per month.

Curalate

More and more brands are trying their hands at direct social selling.

Platforms such as Curalate serve as a hybrid storefront and analytics tool for companies looking to maximize their sales from Instagram

Chances are you’ve seen a branded or unbranded “Like2Buy” link in the wild. Major brands like Bose take advantage of Curalate for social sales – take a peek at their Instagram bio.

Bose uses Curalate's Like2Buy link to drive Instagram sales

Upon clicking through, we’re led to a social storefront where users can shop directly.

Curalate makes it easier for users to buy directly from Instagram

Curalate’s platform empowers businesses to understand which products score the most clicks and sales. This can directly inform your future campaigns and product strategy as you learn which sort of posts click with customers.

Additionally, Curalate tracks product tags and mentions, making it a cinch to spot and analyze the performance of user-generated content campaigns.

Curalate tracks the performance of products sold from social media

Keyhole

For the sake of expanding your content’s reach, hashtag analytics are a must-have.

Tools such as Keyhole provide a real-time performance analysis of the industry and campaign-specific hashtags on Twitter and Instagram. Doing so allows brands to promote during peak times and likewise understand which tags are most popular among their followers.

Keyhole's dashboard measures a hashtag's optimal times for engagement

 Hootsuite Impact

Key benefits: Track how organic and paid social impact real business goals and get recommendations for how to improve

Free or paid: Paid tool

Skill level: intermediate to advanced

Best for: social media teams at enterprise organizations with lots of moving parts, paid social advertising teams

Hootsuite Impact provides an in-depth look at the performance of your organic and paid social posts. It then compares that performance to specific business goals, like sales and leads generated. Next, it recommends actions to improve your results.

Hootsuite Impact integrates with tools like Google Analytics, Adobe Analytics, and your ad accounts on many differt social platforms. This gives you a full picture of your post and campaign results, all in one place. With organic and paid analytics side-by-side, you don’t have to gather data from separate tools to create a social media analytics report.

Instead, you see exactly how much revenue all your social efforts generate, so you can prove your social ROI. Keep in mind that ROI is not only about sales generated. Hootsuite Impact uses a custom ROI formula developed specifically for your business. Seeing which of your efforts have paid off has never been easier.

You’ll also get a clear breakdown that shows you exactly how to replicate your successes and improve in the areas where you’re falling short.

Then there’s the competitive benchmarks. To get the best insights from social analytics, you need to understand how other businesses in your industry compare. Hootsuite Impact shows how your results stack up against your competitors, so you can spot opportunities to improve.

 TweetReach (Twitter)

Do you want to know how far your tweets travel?

tweetreach

TweetReach helps you see the number of impressions reach and overall engagement your tweets get. It also shows you who your top influencers are, and allows you to monitor Twitter analytics in real-time — helping you take faster marketing decisions.

Pro: You can quickly build reports based on keywords or hashtags and export these reports as PDF or XLS files. 

Con: You cannot compare two Twitter campaigns against each other.

Price: $49 — $199 per month.

Conclusion

Learn which social media analytics tools are the best and why. Use them to understand who your audience is, what they like, where they’re from, how often they visit your social media accounts, what kind of information they want from you and more. Outsmart any competition!

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