Social media management is the process of monitoring social media channels, implementing strategies, and scheduling content. We’ve rounded up the 6 best free social media management tools for you to use in 2020.
Social media management software is essential to online businesses. It is used by marketers to keep up with the constant changes that are happening on various social media sites and helps them post relevant content, moderate comments and interact closely with their followers.
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Real people. Real brands. Real connection.
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
We couldn’t kick off this list without mentioning Later, because managing social scheduling is kinda what we do best! ????
We know that social media managers and business owners are busy people, and managing your social platforms shouldn’t take up all of your working hours.
So to help you streamline your workflow and get your social strategy in order, Later can plan, schedule and post your content across all your social media platforms.
From crafting your post and nailing your Instagram aesthetic with our Visual Planner, to publishing across multiple platforms, and driving traffic to your business — Later does it all.
Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do.
It’s got a bunch of built-in templates and pre-designed layouts that are straightforward to use, even if you have no design experience.
Did You Know: Your Instagram Stories and Facebook Stories dimensions are the same, so you can easily repurpose your Instagram content across Facebook! We have a whole blog post on how you can reuse and recycle your Instagram content — check it out here.
But it doesn’t just stop with Instagram Stories on Over — you can create tons of different social assets to fill your feed. Think quotes, Facebook Cover images, Pinterest Pins and more!
Plus there are heaps of options so you’ll easily be able to find a design to match your brand’s voice and aesthetic — you can even import your own branded fonts!
Want to learn how to use Over for your brand? We team up with Lexie Frame, Marketing Manager at Over to share her best tips for designing assets to match your brand’s aesthetic.
The whole Adobe suite is full of great programs but we have a special place in our heart for Adobe Spark, which can take your content to a whole new level.
Both Adobe Spark Post and Adobe Spark Video are great tools for creating social assets for your brand, but when it comes to making ads that your followers actually want to look at, Spark rules supreme!
It’s all too easy for viewers to swipe or scroll past ads without thinking — so you’ve got to make them eye-catching and skip-proof!
Even if you’ve got no graphic design experience, you can use Spark to make captivating short videos as well as beautiful static pics. And the free version has more than enough features to get you going.
Plus, it doesn’t stop with ads! You can create Instagram Stories, animated feed posts, Pinterest pins — anything your creative heart desires.
And the best bit? With Later’s Chrome Extension, you can transfer your Adobe Spark designs to your Later Media Library in two-clicks — no downloads or file sharing links required, making teamwork a dream!
Start seamlessly designing and scheduling your content with Adobe and Later today!
Social media management simplified
Prices: Free, $79 per month, $159 per month, plus enterprise options
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
The #1 social media management tool for agencies
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
Another great tool for making creative assets for your social platforms is Canva.
Much like Over, Canva has a huge range of share images templates to choose from, along with built-in color schemes and text pairing options to make your posts stand out from other accounts online.
But one of the real benefits of Canva is that it’s available on desktop — making it easy to share with the team and to make edits in one central location.
Plus, you can upload your branded fonts, color palettes and images to make sure every share asset is perfectly aligned and reflective of your brand’s style and tone.
And if you’re a small startup or grassroots brand, the free plan comes with 8,000 templates, so you’ll be set up to start designing without dipping in your budget!
Simple & cost-effective social media management tool for teams and agencies
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
This is the last social media design app in the line-up, but it’s worth checking out if you’re looking to level up your Instagram Stories strategy!
The PicMonkey app is packed full of powerful, intuitive design tools and 100+ pre-made templates for Instagram Stories, which are all fully customizable to match your brand or style.
So you can make sure that you’re sticking to your business goals and delivering the best content possible.
If you’re not quite ready to start from scratch, we’ve partnered with PicMonkey to give you this free storyboarding template that you can use to craft your next Instagram Stories post!
Social media management software helps you keep track of all your social media channels from a single dashboard. The key to success on social media is posting on a consistent basis. If you post randomly, you won’t see results.