Social Media scheduling tools help you to manage all your social media accounts and posts from one single point. But what is the best one for you? The good news is that we make the research for you and gathered a list of social media scheduling platforms. We tried to cover all types: free and paid, desktop and cloud based. Check them out, especially when you are on a limited budget, or you work in a remote team, with social media tasks assigned among segment members.
Social media scheduling tools
There are several different types of social media scheduling tools available on the market for everything from composing posts to content curation to queuing and organizing.
But all of them have one common goal: Save time.
Every marketer knows that jumping back and forth between networks is a time-drain. Multiply that time across all of the social properties you manage, and your workday may be an uphill battle against content scheduling.
Reclaim your time, not to mention your sanity, by seeking out interactive tools.
Social media scheduling tools make it easy to schedule and track every social message you’ve created across all of your individual social media profiles and networks.
Social scheduling tools also make it easy to work with a larger social team. By designating access to the proper managers, or by creating advanced permissions, you’ll ensure that no message is sent without a second look.
What can social media scheduling tools do?
- Share the same content to multiple profiles and networks with a single click.
- Use your unique social media data to automatically post content when your audience is most engaged.
- Queue and publish the same post across multiple profiles in one step.
- Plan and organize all of your social content with the help of a dynamic calendar.
Social media analytics tools
If your data is off, your social strategy is off.
Whether you’re tracking Facebook impressions, tallying up Twitter click-throughs, measuring follower growth on Instagram or evaluating your LinkedIn engagement—you can’t get the full picture of your efforts without the tools to analyze each piece of the puzzle.
Social media is one of the most powerful tools available to small and medium businesses. You can use it to find new clients, drive traffic to your site, and keep in touch with existing customers. But like many powerful tools, you have to be careful with how you use it. Trying to manage multiple inboxes, post on all the different platforms, and keep things consistent is next to impossible using the regular consumer apps. To do it properly, you need a social media management app.Use automation to share, engage, and cross-post without lifting a fingerLearn how
The best social media management platforms allow you to take control of your social media presence in a single place. You’re able to easily automate, analyze, and control all your accounts, so you can focus on creating the kind of content your audience loves.
We put almost 50 social media management apps to the test, and here are the five best.
Once you’ve picked a social media management app, you can make it even more powerful and efficient by automating it. Take a look at how you can use automation to improve your social marketing. Or, if you’re focused mostly on Instagram, here are 3 ways to automatically post to Instagram for Business.
The best social media management tools
- Buffer for straightforward social media scheduling
- Hootsuite for all-in-one social media scheduling, monitoring, and analytics
- MeetEdgar for automating your social media posts
- SocialPilot for small teams
- Sendible for an affordable option with all the features
What makes a great social media management tool?
Social media management apps have one purpose: to make managing your business’s social media presence easy and efficient. Most small businesses don’t have the staff or the time to waste posting individual updates and checking in on each site a few times every day. With this in mind, we set out some pretty firm criteria on what we felt made a great social media management tool:
- Each app had to support multiple social networks: at the very least, Facebook, Twitter, and Instagram. Support for other networks or services was a bonus but not essential for inclusion.
- It’s easy to waste time on social media—whether you’re posting for yourself or your business. It shouldn’t be a hands-on job that takes time every day. This meant we required apps to enable you to schedule future posts and updates so you could batch your social media work into a couple of blocks each week. Also, it was ideal if apps offered access to your social media inboxes away from the distraction of the feed, so you could reply to customers without getting sucked in.
- Social media shouldn’t be a crapshoot. Different audiences will engage differently with different kinds of content. To make it easier for you to identify what content works for your audience, the best social media management tools will offer detailed analytics on how your posts do.
As with most things, there’s no one best social media management app—just the most appropriate for your business needs. We suggest you check out the free trials for any of the apps that look like they could work for you and go from there.
While we’ve focused on complete social media management apps, there are also some apps that are designed to work best with a single network—like TweetDeck for Twitter or Later for Instagram—that are worth considering if you want to prioritize your marketing efforts on a single platform. You can also use Zapier to automatically post to your social media accounts, if you want an even more hands-off solution.
Social media scheduling tools can really help to save time for busy social media managers. With these tools you can schedule content to be auto-sent at the times you choose. As well as this, you can monitor your various social networks and engage with other users. That’s just how it works.