Whether you’re an experienced marketer or just starting out, you need to have the right tools at your disposal. No matter what your marketing goals are, though, you need to be able to measure your progress and track data. You don’t have to go it alone—that’s where research comes in. With the right tools, you can quickly get a snapshot of your industry and find trends that could help improve your marketing efforts. There are a variety of research tools available on the market today, so it’s important to choose one that’s best suited for your needs.

What are the Best Research Tools for Marketing Professionals?

There are a variety of research tools that marketing professionals can use to improve their marketing strategy. These include questionnaires, focus groups, surveys, and interviews.

How to Use Research Tools to Improve Your Marketing Strategy

By using the right tool for the right purpose, you can make your marketing campaigns more effective and efficient. For example, questionnaires can be used to collect data about target customers, focus groups can be used to learn more about customers’ preferences, and surveys can be used to measure customer opinion or behavior.

Top Market Research and Analysis Tools

Top Market Research and Analysis Tools

1. QuestionPro.

The best place to start when creating the ideal survey for your brand is with QuestionPro.

You can design both straightforward and complex surveys using branching and a variety of question types.

You can create surveys that are customized to your needs using one of the 88 customizable templates available.

You will be able to gather useful insights that will empower your company and your customers through MaxDiff, A/B Testing, and Research Services.

QuestionPro is the tool you need if you want to overcome your toughest market research problems.

Features: QuestionPro gives you access to hundreds of expert survey themes so you can create stunning, brand-consistent surveys.

You also get the following features with QuestionPro:

  • You can personalize each respondent’s survey experience using skip logic branching. If you want to create more intricate surveys, use this feature.
  • You can easily export your survey data into a Google Sheet for additional analysis thanks to the Google Sheets integration.
  • With your own logo and message, you can customize the thank you page to brand the survey experience’s conclusion.
  • You can download all of your survey responses as a CSV file using the raw data export feature, allowing you to edit the data however you see fit.
  • If you ever have any questions about using QuestionPro, someone is always available to help you via email.
  • You can communicate with respondents by using surveys in multiple languages. You can connect with a global audience using QuestionPro and gain perspectives from all over the world.


QueryPro provides three pricing tiers:

Essentials: Advanced: $99 per month for free
Team Version Request pricing information for more details.

2. SurveyMonkey

SurveyMonkey can be your best friend if you’re concerned about whether your customers are happy with your products or services. With the aid of this robust software, you can quickly create surveys to determine the reaction of your target market.

With the help of this tool, you can quickly design sophisticated surveys, carry out online polls, and carry out thorough marketing research. It even offers you a ton of pre-built survey templates and cool features that help the process go by more quickly.

The platform supports sophisticated survey logic, is extremely user-friendly, and all of its questions are constructed to completely eliminate any form of customer bias. Despite having so many features, the software allows for a great deal of survey customization.


Despite having pre-built templates, one of the best things about SurveyMonkey is that you can also create surveys from scratch. You’re sure to find what you need here with the more than a dozen question types available, including MCQs, rating scales, and more.

The following is a rundown of the key functions that SurveyMonkey provides:

  • the capacity to quickly create surveys
  • Completely mobile friendly
  • More than a dozen types of pre-built questions
  • Integration with other software is simple.
  • features for advanced reporting
  • more than 200 movable survey templates
  • selection of questions using AI
  • supports sophisticated logic operations
  • Automatic grading and scoring for tests
  • user-friendly interface


Customers have a sufficient amount of pricing flexibility with SurveyMonkey. With some reasonable restrictions, you can use the Basic Plan for nothing. If you want to upgrade as a professional or team leader, you can always choose one of the paid plans.

The following is a list of SurveyMonkey’s paid plans:

  • Advantage Plan at $32 per month Standard Monthly Plan at $99 per month
  • $99/month for the Premier Plan
  • Team Advantage Plan for $39.00 per user per month
  • $75 per user per month for Team Premier Plan
Top Market Research and Analysis Tools

3. Google Trends

You can use Google Trends, a keyword research tool provided by Google, to optimize your content for search engines. The tool gives SEOs and marketers detailed insights into the search terms used by audiences worldwide.

Google Trends differs from other keyword research tools in one specific way: it displays relative search volumes. You can learn how a specific search term performs in comparison to other terms of similar importance by looking at the relative search volume results.

You can learn in-depth information about the most popular search topics by using Google Trends. The results can be divided into categories based on time, location, and even the type of search network. The best tool for examining seasonal keyword trends is this one.


You can use the tool for comparative keyword research as well as to measure spikes or dips in search volume that particular events have caused. Such information can be applied to a wide range of marketing campaigns, including content marketing and paid search.

You have access to the following features with Google Trends:

  • Competitive keyword analysis
  • coverage across a variety of search networks and query types, including image, video, and shopping
  • Using temporal and geographic criteria to segment data
  • enables you to identify market trends and niches with lots of interested customers
  • Quickly analyze competitors


In contrast to other tools for market research, Google Trends is completely free to use. You can use it to its full potential without purchasing a subscription. You don’t even need to log into Google to visit the website and begin your search.

4. Social Mention

A dedicated, real-time search engine with a focus on social media mentions is called Social Mention. You can use the tool to gather information about what your current and potential customers are discussing online.

You can learn a lot about social media activity on various websites by using Social Mention. You can view all social media mentions for a specific brand or product by simply typing in a search term, hashtag, or website URL.

The distinctive benefit of this tool is that you can use it to gather useful brand insights from various social media platforms. With such a strategy, marketers can complete the task more quickly and participate in social media discussions in real-time.


One of the crucial tools for the success of a brand is monitoring mentions across social media. By giving you a better understanding of how customers interact with your brand, Social Mentions assists you in doing just that.

The main characteristics of Social Mention are listed below:

  • monitoring brands in real-time
  • Detailed analysis of competitors
  • Reputation management online
  • encompasses all widely used social media platforms
  • locates the appropriate influencers
  • Feature for sentiment, keyword, and hashtag analysis


You can use Social Mentions for free and without having to sign up for anything. The outcomes you get, however, will be constrained; if you’re looking for in-depth social media analysis, you can purchase a paid subscription to BrandMentions, the platform that it is based on.

Here is a breakdown of BrandMentions’ paid plans:

  • Plan for Growing Businesses for $99 Per Month
  • Enterprise/Agency Plan at $499/month Company Plan at $299/month

5. Qualtrics

More than 11,000 brands worldwide use Qualtrics, an AI-based platform for experience management, to manage customer experience. You can conduct quick, thorough market research using the tool.

All of your customer experience management requirements are met by Qualtrics in a single location. With Qualtrics, you can do everything from market segmentation and competitive benchmarking to gathering customer feedback on new services and products.

You can obtain thorough insights into every facet of market research using this platform. It uses cutting-edge statistical techniques to learn more about your target market. And you accomplish all of this in a tiny fraction of the time required by more conventional techniques.


Qualtrics ranks among the top market research tools in terms of features. This is the platform to use if you want to comprehend consumer behavior or develop a marketing strategy.

The following is a list of some of Qualtrics’ best features:

  • analysis of market trends
  • analysis combined with optimization of the customer experience
  • For efficient change management, use A/B testing
  • Management of panels online
  • thorough ad testing in key customer segments
  • completely scalable to all screen sizes
  • Access to millions of respondents on demand
  • tracking a brand through various online channels
  • options for academic research


Qualtrics doesn’t make its pricing plans available to the general public. However, the official website allows you to request a demo.

Top Market Research and Analysis Tools

6. Statista

Statista is well-known to anyone who has ever conducted online research. It is an online resource for statistical data analysis that compiles market data from more than 600 different industries. Since the service is available in more than 50 countries, you get a global view of the data.

The tool’s interface is comparatively simple to use. To view statistics, simply go to the website and enter any pertinent topic or keyword. The tool will handle the rest. All of the data is presented in the form of simple to understand blue data charts.

Here, you can find market research information that you can use to build buyer personas, online surveys, and even content marketing campaigns. In conclusion, Statista is the platform to use if you’re a marketer looking for trustworthy statistics supported by research.


Statista takes a straightforward approach to its feature set. The user interface is clutter-free, and the result charts are easy to understand. Additionally, you get a ton of reporting tools.

Here is a list of some additional crucial capabilities Statista provides:

  • Detailed data from a variety of industries
  • reports on digital trends for well-known brands and companies
  • data that can be downloaded in various formats
  • Related information and figures
  • outlook for marketing tools
  • Infographics
  • worldwide studies


Three tiers make up Statista’s pricing structures, the first of which is completely free. You can access fundamental statistics and download charts in PDF or PNG format with the free plan.

Join any of the paid plans for unlimited statistics and advanced features:

  • Plan for a single account at $39/month, payable annually
  • $1950/30 days for the project account for corporate solutions
  • Business account, $700 per month
  • Business account with customized pricing
  • Campus license at a discounted rate

7. Tableau

With the aid of its visual data analytics platform, Tableau, startups and established companies can more easily understand complex data. Businesses can easily analyze crucial data items and gain crucial insights by using it.

You can use the tool to gather and combine data from various sources, including relational databases, Google Analytics, and excel sheets. These data points can then be combined to form larger datasets that present a more comprehensive picture of the market.

Tableau allows you to segment and analyze data based on a variety of factors, including geography, demographics, and many others. Additionally, you can produce interactive visualizations to share with your intended audience.

Features: Tableau uses a straightforward drag-and-drop interface and requires little to no coding experience to create reports and visualizations. It is available on mobile devices as well as in a variety of versions, including Desktop, Server, and Online.

The key characteristics that Tableau has to offer are listed below:

  • Data collection and collation without programming
  • Simple live/extracted data switching Secure sharing and collaboration
  • fully mobile-friendly
  • Simple dashboard embedding in programs like Salesforce and SharePoint
  • Numerous data connectors that are limitless (both on-site and cloud)
  • multiple granularity levels for the analysis
  • Customer service that is committed


The fact that this software doesn’t list prices for its products is one of its intriguing features. Instead, Tableau’s pricing is based on the needs of the user, and each plan comes with all the essential features you require, from maintenance to product upgrades.

The following tiers make up Tableau’s pricing structures:

  • At $70 per user per month, Tableau Creator
  • Tableau Explorer for $35 per user per month
  • $12 per user per month for Tableau Viewer
  • Tableau additionally provides server and data management add-ons for $5.50 and $3.00 per user per month, respectively. For information on Enterprise level plans, get in touch with the service. Every plan is billed once a year.
Top Market Research and Analysis Tools

8. Typeform

A completely cloud-based feedback and survey creation tool is Typeform. You can use it to quickly and easily create surveys for gathering customer information in interesting, valuable, and exciting ways.

You can create customized surveys using Typeform’s drag-and-drop feature, which has an easy-to-use interface. In addition, it provides access to real-time survey results as well as comprehensive analytics and reporting features.

This software’s capability to tailor surveys to your brand image is one of its features that I like. Additionally, the range of surveys you can design, including short-text quizzes, picture-based surveys, and more, is alluring.


Each feature Typeform provides is based on the idea that the quality of the answers you receive is influenced by the questions you ask. This tool makes it simple to make popular surveys that users can’t get enough of.

The following is a list of some important features that Typeform provides:

  • both desktop and mobile surveys
  • Data analysis tools
  • Operation that is solely cloud-based
  • Comprehensive documentation
  • Live online instruction
  • codeless form creation
  • Over 500 business apps are easily integrated


You can try out Typeform’s platform and features with the help of its Free Plan. If you discover that the Free Plan falls short of your needs, you can choose from any of the paid options.

The distribution of Typeform’s paid plans is as follows:

  • Basic Plan for $30 per month
  • Plan Professional for $35 per month
  • Premium Plans begin at $59 per month.

Custom plans that perfectly suit your company’s needs are an additional option. For more information on this, get in touch with the Typeform sales team. You can save some money if you choose the yearly plans, which is what I advise.

Tips for Using Research Tools to Improve Your Marketing Results.

When using research tools, it’s important to focus on the outcomes you want to achieve. For example, if you want to learn more about how customers feel about a product, your research tool should help you understand how they experience and think about the product.

Keep Up with the Latest Research on Marketing

Keeping up with current research can help you develop strategies that are more effective and efficient. By following up on studies that have been published in industry-standard journals, you can improve your understanding of current trends and find new ways to reach your target market.

Use Research Tools to Improve Your Marketing Results

One of the most important things you can do when using research tools is to be consistent with your findings. This means sticking to predetermined goals and objectives as well as conducting periodic reviews of your progress and results so that you can continue working towards them even while changing or adapting your strategy based on latest research evidence.


The best research tools for marketing professionals are those that are relevant to your business and that help you improve your marketing strategy. By using the latest research on marketing, you can choose the right tools for your business and achieve greater success. Always keep up with the latest trends in marketing so that you can continue to improve your results.

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