As you’re about to enter your fourth decade, it’s time for a refresher on market research. There are so many options today for getting insights into the future, and not all of them come with a price tag. If you want to stay ahead of the curve and build market research skills that will help you grow your business, take some time to explore top-notch courses and conferences. You won’t regret it!

What is Research?

There are many types of research available, such as social media research, market research, and customer research. The most common type of research is market research, which is the study of the market in order to understand its preferences and needs.

How to Conduct Research

To conduct a good market research study, you first need to be knowledgeable about the target audience. You must know what they want and how they interact with other entities. Next, you need to gather information about your target population through surveys and interviews. Finally, you need to analyze this data in order to come up with insights that can help your business or product achieve success.

What Are the Benefits of Research

The benefits of market research include:

– Saving time and money by conducting your own studies rather than waiting for someone else to do it for you

– getting feedback from your target population so that you can make changes or improvements based on their experiences

– gaining an understanding of people’s needs so that you can create products or services that meet these needs

– understanding customer behavior in order to develop better marketing campaigns or products

Top Market Research Courses, Certification, and Conferences

Top Market Research Courses, Certification, and Conferences

1. The Market Research Track at X4 Experience Management Summit

Year: 2020 March 10–13

City of Salt Lake, Utah

Everyone working in the experience management (XM) sector, regardless of position or rank, should leave. There is a specific track designed just for you if you are interested in market research and want to learn the most recent methods.

X4 is an unforgettable conference experience that is entirely focused on assisting you and your company in making strides.

What to anticipate: The main stage speakers on a par with the best in the world will discuss their defining moments. Former First Lady Michelle Obama, New York Times bestselling author Brené Brown, and legendary host Ellen DeGeneres will all be speaking. How many conferences have a lineup that strong?

Leading brands will join them and share the experience management programs they have developed to delight both customers and employees. Additionally, you’ll interact with some of the top minds in your field and gain knowledge from them.

Professionals in market research will specifically:

  • Learn to enhance market research program output and productivity.
  • Learn how to use the newest trends and technologies to advance your research.
  • Learn how to connect insights that will have an impact on your organization.
  • Take advantage of sessions just for academic and government researchers.

Others who made an impact:

  • Dr. Sunshine Hillygus is the director of Duke University’s Initiative on Survey Methodology.
  • Bruce Temkin is the CEO of Qualtrics and the XM Institute.
  • Scott Harris, MLB’s director of strategic research, Major League Baseball, Ana Rocca, Uber’s head of research and insights, JD Schramm, a lecturer at Stanford Business School.
  • The Wharton School’s Director of Neuroscience Initiative is Michael L. Platt, PhD.

2. American Association for Public Opinion Research Annual Conference

The 2020 May 14–17 period

Location: Georgia’s Atlanta

Who ought to go: surveying academics, journalists, public officials, nonprofit leaders, and business professionals.

The American Association for Public Research Annual Conference (AAPOR) features keynote addresses, breakout sessions, and 8 half-day short courses led by survey research specialists.

Qualitative data analysis, web-push survey techniques, adaptive survey design, and interactive survey design are among the subjects covered.

Although 2020’s short-course presenters have not yet been revealed, 2019’s speakers included:

  • Cultural anthropologist Cynthia Robins, PhD; Associate Director of Statistical Staff at Westat; Don A. Dillman, Regents Professor of Sociology at Westat; James Wagner, Research Associate Professor at the Survey Research Center at the University of Michigan; and

3. IIeX 2019

The 2020 April 14–16 period

Austin, Texas is the place.

Who should attend: Market researchers looking for new partnerships, industry insights, and ideas.

One previous participant compared IIeX to “Disney World for researchers” because of its emphasis on the future of market research. The industry’s future is envisioned by startups, fresh speakers, and established brands. There will be plenty of networking opportunities with more than 1,300 attendees, 250 speakers, 200 sessions, and 400+ private meetings held.

Although 2020 speakers have not yet been revealed, 2019 speakers included:

CEO of Little Bird Marketing is Priscilla McKinney.

Marcy Chartier, Senior Research Program Manager for Microsoft’s Customer and Market Research

Black Swan Data’s Chief Strategy Officer is Hugo Amos.

Top Market Research Courses, Certification, and Conferences

4. The Market Research Event

Date: 2020 October 5-7

San Antonio, Texas is where.

Who should attend: Market research executives seeking fresh, creative ideas.

More than 1,000 business professionals gather to discuss challenging issues and hear from top authorities. The modern MR toolkit, consumer disruption, and market research and growth strategy are some of the different tracks offered by TMRE. In order to introduce you to other attendees before the conference even starts, they also use Brella, a networking tool.

2020 speakers have not yet been revealed, but 2019 speakers included:

  • Author of the No. 1 New York Times bestseller A Curious Mind and Eye Contact, Brian Grazer is a Hollywood producer.
  • Behavioral economist Nava Ashraf, London School of Economics
  • Kirti Singh is the company’s chief analytics and insights officer.
  • Executive vice president at Qualtrics CoreXM, Kelly Waldher

5. World Association for Public Opinion Research Annual Conference

Date: 2020 October 6–9.

Location: Spain, Salamanca

Market researchers who study public opinion ought to go.

This international conference will feature roundtable discussions, case studies, oral and poster presentations, and panels. Meet with international academic, business, and governmental researchers to discover the most recent polling approaches, techniques, and trends.

The conference’s theme of public opinion and democracy, methodological difficulties and advancements, and best practices in stakeholder research and expert surveys are among the subjects covered.

2020 speakers have not yet been revealed, but 2019 speakers included:

President of the World Values Survey Association Haerpfer Christian CEO of Glocalities Martijn Lampert
Senior Research Associate at the University of Maryland School of Public Policy Steven Kull
Smartmatic CEO: Antonio Mugica

6. Global Data Summit

Date: 9 and 10 March 2020

Place: Denver, Colorado

Who should attend: Data experts interested in learning more about the topic and cutting-edge research methodologies.

It’s a great opportunity to network with other data experts because all of the speakers are seasoned professionals in enterprise-level data management. Small group sessions, lightning rounds, and practical data modeling, analytics, and warehousing demonstrations are all part of the interactive conference.

Highlighted speakers:

  • Professor Amy Phillips from the University of Denver
  • Universal Data Models / Author: Len Silverstone
  • Paige Baltzan is a teaching assistant at the University of Denver.
  • Business analytics and intelligence, John Myers Professor
  • Architect Leslie Weed works for RevGen Partners
  • Senior Consultant, Top of Minds AB, Patrik Lager

7. Qual360 North America

Date: 2020 March 24–25

Washington, DC is the location.

Researchers who conduct qualitative research should attend.

Focusing on the most recent qualitative methodologies, technologies, and trends, Qual360 The conference includes networking opportunities, case studies and qualitative tool discussions, as well as keynote and breakout sessions with international speakers.

Highlighted speakers:

  • Beth Schwindt is a researcher for experience design at Capital One.
  • Director of Consumer & Market Insights at Beiersdorf is Michelle Onofrio.
  • Delhaize America’s Charles Janini is the manager of shopper insights and analytics.
  • Cuisinart’s head of consumer insights is Julie Levine.
  • Added dates

Berlin: February 17–19, 2020

Singapore: April 15–16, 2020

Top Market Research Courses, Certification, and Conferences

8. Market Research in the Mobile World North America

30 September to 1 October 2020

Location: Georgia’s Atlanta

Who should attend: Market research and consumer insight experts who want to stay current on the newest trends and innovations.

Market Research in the Mobile World (MRMW) is a smaller conference, but thanks to their matching program, client-focused agenda, and keynote speakers, each attendee receives a personalized experience.

The sessions are based on feedback from previous attendees and thought leaders in the field of marketing research, and the content is concentrated on mobile, innovation, and high-tech marketing research.

Added dates

Singapore: April 15–16, 2020

Amsterdam: June 16–17, 2020

9. Marketing Analytics and Data Science

2020 March 31 – April 2

San Francisco, California

Who ought to go: Professionals from the fields of analytics, data science, marketing, research & development, consumer insights, marketing intelligence, and operations attend the Marketing Analytics and Data Science (Mads) conference.

This conference combines data science and marketing analytics to help you develop a systematic approach to analytics and deliver data-driven outcomes for your business. The event will feature keynote speakers, roundtable discussions, and collaborative workshops.

Participants include:

Blogger, author, and digital marketing evangelist Avinash Kaushik; Gilad Lotan, BuzzFeed’s VP of data science; Hilary Mason, Cloudera’s GM of machine learning
Cisco Vice President and Chief Privacy Officer Michelle Finneran Dennedy
Various cities

New York City: the year 2020 TBC

10. The Quirk’s Event: Brooklyn

Date: 3–4 March 2020

Brooklyn, New York

Professionals involved in marketing research should attend.

As attendees learn about research innovation, data security, and questionnaire design, the event is intended to advance your marketing research.

Other market researchers who face comparable difficulties will share their case studies with you. There are many opportunities for networking, and participants’ interactive badges make it simple for them to connect.

Date: 3–4 March 2020

Brooklyn, New York

Professionals involved in marketing research should attend.

As attendees learn about research innovation, data security, and questionnaire design, the event is intended to advance your marketing research.

Other market researchers who face comparable difficulties will share their case studies with you. There are many opportunities for networking, and participants’ interactive badges make it simple for them to connect.


  • Deliver transformative insights across the organization.
  • provide high-quality data and insights to everyone, from the C-suite to the front lines, to guide each decision.
  • With on-demand access to X-data from every interaction, transform the entire organization.
  • Utilize ground-breaking insights to create and present experiences that stand out from the competition and upend their industries.

How to Stay Ahead of the Competition in the Stock Market.

Top Market Research Courses, Certification, and Conferences

Many people don’t realize that the stock market is constantly changing. This is because stock market news is often not as reliable as it seems. To stay ahead of the competition, you need to be up-to-date on all the latest news. You can do this by using financial news websites like CNBC or Bloomberg. Additionally, check out industry-specific blogs and forums to stay up-to-date on current trends in your field. Finally, use the right tools to help you understand the markets: an investment calculator or a stock trading platform like GDAX or BATS.

Stay Up-to-Date on Financial News

One way to stay informed about financial events is by keeping up with financial news. Use online financial newsletters and newspapers to receive breaking news about stocks and other financial instruments that may affect your business or investment portfolio. Additionally, use online resources like FOXBusiness or The Wall Street Journal for more detailed information about specific stocks and investments.

Use the Right Tools for You

Personal finance tools are essential for any successful trader or investor. If you want to be efficient in your stock trading career, invest in a good investment tool such as a Stock Price Calculator or Stock Trading Platform, which will help you understand how stocks are behaving and why they might be worth investing in at this moment in time . Furthermore, make sure that you have the right tools for your trade: an experienced trader’sepad and computer mouse are essential for taking quick notes while trading; a highlighter or whiteboard can be helpful when trying to remember important points during a session; and a stop loss order should always be placed before starting a buy/sell transaction.

Find the Right Research Programs

It’s important to find a research program that will fit your specific interests and goals. If you want to learn about financial markets and how they work, take on a course like Securities Analysis or Financial Markets Master’s degree program. On the other hand, if you just want to stay up-to-date on current market trends, consider taking a research program that focuses on investment banking or financial analysis. By choosing the right research programs, you’ll be able to stay ahead of the competition and make successful investments in your field.

Advice for Success in the Stock Market.

One of the most important things you can do to be successful in the stock market is have a long-term investment strategy. This means having multiple investments that you can slowly grow over time, and diversifying your investments so that you’re not depending just on one type of asset.

To stay up-to-date on financial news, it’s also important to be prepared for volatility. Financial markets are always changing, and it can be difficult to predict how a particular company will respond to a new economic downturn or political event. To make sure you’re well-prepared for the future, keep reading this section and following our other tips for success in the stock market.

Be Prepared for Volatility

Another important thing you need to do when trying to invest in stocks is be prepared for volatility. Even if your portfolio has been growing for years, there’s always potential for a sudden crash or decline in prices. This is why it’s important to have an emergency fund and keep an eye on your stock portfolio regularly. By doing this, you can avoid being financially devastated during a volatile market period.


Advice for success in the stock market can be found in many different places, but one of the most important things is to have a long-term investment strategy and stay up-to-date on financial news. Another important thing to remember is that volatility can be a challenge, so be prepared for it. Overall, successful stock market investing requires dedication and hard work.

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