Top Social Media Analytics Tools

Marketers rely on social media analytics to provide a data-driven approach to their marketing strategies, but with hundreds of different tools on the market, it can be difficult to know which ones are best for your business. Here is a list of the top social media analytics tools.

Take your social media analytics to the next level. Get a quick overview of all your social media profiles. Gain deep insights into social media interactions, conversion rates, insights by location and more to help you maximize results.

SocialPilot

SocialPilot rating

$50for 3 users

SocialPilot

SocialPilot has emerged as one of the most straightforward social media marketing and analytics tools to use. This tool lets you post on multiple social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram, Google My Business, Pinterest, Tumblr, and VK. SocialPilot makes it quite simple to track metrics for social media campaigns for each of your profiles separately. You can track content engagement, audience growth, demographics, and influencers.

Users can plan, publish, promote, and create reports under social media banners through SocialPilot.. SocialPilot keeps your content, scheduling calendar, and social media analytics in one place so you can effectively consolidate your digital campaigns. When you add an account to SocialPilot, it pulls in analytics data eliminating the need for a manual setup. This is a big plus if you’re a busy social media marketer.

SocialPilot’s social media analytics and reporting features

From novices, intermediate experts to advanced users, SocialPilot fits a diverse range of users, making it a highly versatile tool for social media analytics and reporting besides scheduling and publishing. You can also analyze your Facebook, Twitter, LinkedIn, Pinterest, and Google My Businesses accounts with SocialPilot.

Agorapulse

$199for 4 users

Social media analytics tool - Agorapulse

Agorapulse schedules posts, analyzes performance, and monitors hashtags and keywords. Though it doesn’t really qualify as a social media analytics tool per se, its analytics and reporting feature makes it an excellent tool for beginners to get a clear picture of overall social media performance.

Agorapulse also has an asset library, so you can reuse the same assets for multiple posts. It also has team collaboration features for regulating workflows.

Pros

  1. It provides great social media competitor analytics.
  2. It provides insightful community management reports such as response and conversation rates to show how well your customer/community interaction is.
  3. The topic-wise labeling feature allows you to track the analytics of your post and generate reports quickly.

Verified Agorapulse User

The inboxing feature is something our team enjoys the most.

Cons

  1. It does not give Pinterest publishing, analytics, and reporting features.
  2. Agorapulse provides basic reports making them less useful for agencies.
  3. For the features it offers, Agorapulse is priced quite high.

Viralwoot (Pinterest)

Is Pinterest a part of your brand’s social media strategy?

Viralwoot is one of the most complete tools for managing your Pinterest marketing. It provides post scheduling, social media promotion, content management, and even influencer management.

Also, Viralwoot’s analytics tool allows you to learn what works and what doesn’t – providing guidance on how to improve your metrics.

This social media analytics tool boasts an impressive client list including, Shopify, Alibaba, Buzzfeed, and The Huffington Post.

Pro: Viralwoot’s calendar view makes scheduling pins and re-pins for Pinterest a breeze. Also, the dashboard and analytics are very helpful in tracking and measuring campaign performance.

Con: The basic plan does not provide the analytics features and only allows you to track one domain.

Pricing starts at $10 – $49+ USD per month.

 Agorapulse

AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague… But AgoraPulse is good medicine for it.

This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.

agorapulse - sentiment analysis tools

Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favorites as well as other engagement stats. This makes social listening pretty easy for you. 

You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.

Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.

Pricing ranges from $99 – $199 per month.

Oktopost

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.

Do you have global social media teams? Manage social media teams in more than one country all from one platform.

Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.

You can measure your social media marketing performance and optimize your efforts accordingly. 

Top Social Media Analytics Tools - Oktopost

Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights. 

Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.

Con: Unfortunately, the platform does not have the ability to cross-post between networks. 

Price: Contact Oktopost for pricing.

 Brandwatch

Data is huge these days and BrandWatch is all about it. They set you up with the right industry data to make smart marketing decisions.

Monitoring your brand online has never been easier. BrandWatch provides you with in-depth insights into your target customers’ thinking per time, which makes it super easy to sell to them.

Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Additionally, they have an image analysis tool that can uncover logos.

Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. However, for someone with medium to expert experience, this is one of the best tools to monitor online brand mentions.

Pricing begins at $1,000 according to PC Mag

SHIELD App

As the source of 80% of B2B social leads, B2B brands are paying more and more attention to LinkedIn. Meanwhile, the increasing need for employee advocacy means that brands should be tracking the LinkedIn presence of individual salespeople in addition to their company page.

Up-and-coming social media analytics tools like SHIELD are helping bridge that gap. For example, SHIELD examines the performance of individual employee profiles and their posts. Content analytics including average likes, comments and hashtags can help employees optimize their posts prior to sharing to maximize their reach.

Shield allows you to assess the performance of individual posts on LinkedIn

Additionally, SHIELD’s team report allows businesses to showcase side-by-side the engagement and growth of individual employee profiles over time.

Shield's team reporting clues you in on the LinkedIn growth of each of your individual team members

What about native social media data analysis tools?

Hey, fair question.

Sure, there are valuable insights you can glean from Facebook or Instagram’s Audience Insights, for example.

Native social media analytics tools such as Instagram Insights can provide base-level analytics

The reality, though? Sticking solely to native tools limits what you can learn about your social presence.

Not only can third-party social media analytics tools provide you with more data, but multi-purpose tools like Sprout mean that you don’t have to bounce between platforms. In addition to saving time, this means you can see by the numbers how your campaigns are stacking up across platforms with no second-guessing involved.

Sprout impressions report

What a brand needs in terms of analytics will obviously vary from business to business. That said, we adopt a “the more, the merrier” mentality when it comes to gathering data.

 Panoramiq Insights

Key benefit: tracks Instagram analytics, including Instagram Story analytics

Free or paid: Paid (or free for Hootsuite Enterprise users)

Skill level: All skill levels

Best for: Instagram marketers

Alert all the Instagram marketers. Panoramiq Insights is perfect for Hootsuite free users or pro users who want to get deeper insights on their Stories in particular. (Just download the app from our App Library).

Instagram Analytics in Panoramiq Insights

Among other things, Panoramiq Insights lets you:

  • Analyze follower demographics, including age, gender, country, city and language
  • Monitor Instagram account activity (for up to two accounts), including views and new followers
  • Find your best posts with view and engagement analytics
  • Measure Story views and interactions

 Social Report

Social Report

Social Report provides an overview of your activity on multiple social networks as well as blogs. You can track new topics, measure ROI, and export the data into a handy report layout. Social Report makes it easy for you to monitor your social profiles as well as those of your competitors. It includes useful options to structure and manage your customer data.

3 cool features:

  • Enable notifications to receive in-depth reports daily or weekly.
  • List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy.
  • Create and share white label reports with your clients.

Social networks analyzed:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • LinkedIn

What analytics you get for free:

  • All features for 30 days
    • Analytics for social media, business reviews, and website performance
    • Competitor tracking
    • Unlimited PDF and Excel exports

Paid options: $49, $99, and $199 per month

 Socialbakers

Socialbakers

Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media.

3 cool features:

  • Analyze audience sentiment towards your campaigns from their reactions and interactions.
  • Decide whether to boost Facebook posts or not based on predictive analysis.
  • See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook.

Social media channels:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

What analytics you get for free:

  • All features for 14 days
    • Social media analytics
    • Automated sentiment analysis
    • Smart benchmarks
    • Omnichannel paid analytics
  • Facebook and Instagram performance report
  • Facebook benchmarking tool
  • Instagram analytics tool

Paid options: $200 per month and custom pricing

 BrandMentions

BrandMentions is another powerful tool for measuring your social media marketing impact.

From brand monitoring, reputation management, business intelligence to competitor spying, the tool provides you with the relevant information about the success of your brand awareness campaigns.

brand mentions

BrandMentions also provides real-time notifications; you get notified once your site gets a new backlink or is mentioned in places that matter across the web.

Pro: BrandMentions is a great option even for small businesses and is easy to use even for a novice. 

Con: Be sure to include/exclude mentions based on keywords otherwise you’ll get results that include spamming sites or results that are too generic.

Price: $99 – $499 USD per month.

Social Status

$29

Social media analytics tool - Social Status

Social Status is a dedicated social media analytics tool perfect for agencies and digital marketers who need multi-channel reporting and the ability to white label and customize their reports to suit different clients. The dashboard contains all the metrics you need in real-time.

Reports can be exported to CSV, PDF, PowerPoint, and Google Slides.

Social Status also tracks Facebook Ad Accounts for reporting on paid campaigns. You can also benchmark performance against influencers and measure your influencer marketing campaigns too.

Pros

  1. There is a free plan.
  2. You get in-depth stats and metrics for all the main social media channels.
  3. It is simple to use and has an intuitive design.

Genesis B

I like that I have all of the tools I need to build a report in one place. It reduces the amount of time for me to build a report. It also highlights the most important facts about my report.

Cons

  1. It only focuses on analytics and reporting, with no publishing or management features.
  2. Higher plans can be expensive.

Conclusion

Social media analytics are tools for gaining market insight. These tools provide a way to find and analyze the data that is important to your company, brand or product. Social media analytics can help you gain valuable insight, business intelligence and competitive advantages.

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