Social media marketing is an amazing way to get your products or services in front of the target audience. For small businesses, social media marketing is similar to having a business billboard which you can update, interact with customers and so on. Small businesses might not have large budgets for advertising on social media but there are some amazing free social marketing tools available for SMBs 2020 & 2021 which can help them get started with marketing their business online. Free social media marketing tools 2020 and 2021 can help small businesses who don’t have large marketing budgets to reach the largest online audience of consumers. These marketing tools are more affordable than ever, easy to learn.
Social media schedulers make staying active and engaging on social media easier for us mortals, making our load easier and paving the way for greater impact. If you really want to get your social channels in shape in 2021, you should seriously consider adding the following tools to your marketing toolkit.
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level. With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media. With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment. Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look. You can do some pretty neat things with Buffer:
- Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
- Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
- Upload custom photos and videos (or use ones pulled from the article you shared).
- Access complex analytics to track your content’s performance.
- Create a posting schedule so your content gets spread out throughout the day.
- Reply to posts from inside Buffer.
- Add team members.
- A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not. Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word. Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
- Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
- Find influencers related to particular topics.
- Get alerts based on keywords, brand name, links, author name, or domain.
- Track competitors and do an analysis based on their content.
- Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
- And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts. Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
Make data-driven decisions about future activities across Instagram, Facebook, Twitter, and LinkedIn! Save time and money with Iconosquare’s in-depth analytics, automated reporting, and post scheduling.
Sked Social is the world’s leading social media management and scheduling tool. They help over 10,000 companies from small businesses through to global brands to collaborate, plan and publish their social media content on Facebook, Instagram and Twitter.
Sendible specifically caters for brands and agencies who want to manage all of their social media profiles at scale. Craft tailored posts, collaborate with your team, and report on your successes in one, accessible place.
Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products. Social media’s power is commendable as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements. With the huge number of online users, which is almost 59% of the world’s population, marketers must not miss out on their chance of marketing on these digital forums where they can reach all the maximum number of potential buyers compared with print or television media marketing.
Marketing your business online can mean a whole new avenue for growth. With social media marketing, you have a virtual billboard that allows you to interact with your customers. Whether you need a few likes or shares or a response to a problem, social media marketing gives you the tools to reach out to your audience.