The content creation process is rather simple, but the writer should always make sure that he follows certain steps in documenting a type of content. Here is a list of suggestions on how to create different types of contents.
Content creation is the most important aspect of SEO, so it is important to choose the right kind of content and channel for your brands.
Content creation is essential to all web design and marketing efforts. Let’s put aside the fact that you might not even be creating content yourself, but your client might. Or, your boss might be the one who is creating content to promote your company or websites. Nowadays, you have to create a lot of content to keep on top and ahead of the world wide web. Writing articles for your site, writing messages on your blog as well as status updates for social media places like Facebook and Twitter. Therefore, content is something that every single person working in a career in the web field has to consider; otherwise, it will fall flat on its face. Using resources like CopyPress helps save big time because they have copywriters on board as well as other people who are in charge of doing marketing with and without words.
Types of Written Content
1. Blog Post
Blog posts are consistently a top performer for brands.
Not only are blog posts essential for effective SEO (search engine optimization), they can increase your thought leadership status, help build networking opportunities, and act as a lead generator for your business.
Create blog posts when you want to inform your audience, increase brand awareness, highlight your company’s knowledge of current industry news, or build a long-term track record of providing helpful, valuable content.
If you’re wondering what type of blog post to try, there are no shortage of possibilities. Here is a list of 21 different types of blog content.
|1. How-to Blogs|
4. Round Ups
8. Company News
9. Product News
10. News Release
13. Step-by-Step Guides
15. New Strategy
17. Best Practices
20. Gone Wrong
Try This: Think of a keyword that matters to your business and then plug that into a tool like BuzzSumo. What’s the most shared content? This will give you some ideas about what types of blog content resonates with your audience.
2. White Papers
White papers are effective for businesses wanting to prove industry expertise. Like e-books, white papers can be offered as a free digital download, or can be published online as PDFs for improved search engine optimization.
Use white papers when you want to solidify your reputation as a SME (subject matter expert) or when you want to offer a specific opinion that is best delivered in long format. Unlike a blog post or thought-piece offered as a guest post, white papers should be educational and backed up by hard evidence and statistics.
Try This: Create a white paper on a topic related to your most popular blog posts. Then, offer the white paper as a content upgrade on those blog posts.
E-books are powerful lead generators for brands hoping to grow their email marketing subscriber list or boost engagement opportunities for their sales teams.
E-books can be offered as a free digital download, provided as gated content to premium subscribers, or offered on marketplaces like Amazon to establish brand authority for a company CEO.
Use e-books when you want to offer in-depth or background information, when your audience isn’t time-constrained, or when you want to move past the building awareness stage and help guide potential customers deeper into your sales funnel.
Try This: Create an ebook on a topic that matters to your potential customers. Let people download the ebook by providing their name and email. Reach out to these people with targeted marketing advertising your products or services.
For example, we partnered with Convince and Convert to create an ebook on how to develop effective SEO strategy. When you create an ebook, be sure to also create a dedicated landing page with the gated ebook.
4. Customer Success Stories
We’re more likely to buy something when we know a real customer has faced similar challenges and benefited from a product or service. Customer success stories show how your company performs in the real world.
Salesforce has a clear link on its homepage, taking users to dozens of customer stories.
Try This: Ask your top customers for feedback on how your company has helped them, and publish the results.
MailChimp, the email marketing platform, has some great examples of customer success stories.
5. Case Studies
89 percent of marketers say that case studies and testimonials are the most effective content forms for influencing purchases. Like customer stories, case studies prove that your solutions work.
Case studies are especially useful for conversion rate optimization. Providing case studies as a component of your content marketing strategy can help convince customers to try your product/service and are also helpful for long-term search engine optimization.
Use case studies when you need to prove value, highlight differentiation points against your competitors, or showcase your company’s sales history within your industry. A testimonial on the front page of your website is a teaser; a case study delivers the real results behind a testimonial teaser.
Try This: Be sure to demonstrate a challenge faced by a customer and show how your solution provided the answer.
6. Product Content and Guides
These help to address the specific concerns of bottom-of-the-funnel leads. They will also feature keyword phrases with less competition, which is great for SEO.
On-site guides and demos show prospects what you do, how you do it and help them to imagine using your products. Publish a set of product guides on your website that is free of jargon and salesmanship.
Try This: Upload a product demo video to YouTube, which links back to your website.
For example, we created a Quick Start Guide that breaks down how to use your Constant Content account. It even has a video, featuring my goofy mug.
7. Resource Centers
One of the best ways to address specific concerns of potential customers is through a help center page.
Olark offers live website chat software. Its help center page has a clear link from its homepage, showing prospects how to set up their product. Its articles cover account management, product features, and company policies. These guides are also great for SEO because they target very specific keywords.
According to a study by Dimensional Research, 90 percent of people surveyed said online reviews influenced their purchase decision. Reviews, ratings, and testimonials provide more evidence from genuine customers that your company delivers on its promises. Promoting these content assets to leads in the bottom of the funnel gives them one more reason to take further action.
Try This: Create a web page devoted to testimonials that show specific benefits to prospects.
9. Comparison Sheet
Making side-by-side comparison easy for potential buyers is another great way to gain customer trust and make buying decisions easier. Sometimes, a simple chart is the best way to present helpful information. You can use charts to compare your own products to one another or to those of other companies.
Try This: Limit products or features compared to five or six, and separate different entries with contrasting colors and clear spacing.
An FAQ page on your website can be instrumental in advancing potential sales. You can answer questions about your industry, products, services, and more. These are not just helpful to potential buyers; they can save your staff time by reducing the number of routine questions they get asked.
Try This: To make your FAQ page more accessible, separate your questions into different categories, and update it regularly to keep it relevant.
11. Q & A
Question & Answer is always a favorite content. A lot of people on the internet have questions about almost everything. Creating this kind of content offers a great opportunity for an impressive number of visits. It can be textual or multimedia, depending on your preferences.
12. Case studies
Case studies tell stories of your customers and how you’ve helped them solve their issues. It is an excellent way to influence your prospects and turn them into customers.Read more:How to Write a Case Study
It’s the same as case studies but with a twist. Testimonials show what your clients tell (in their words) about your products or services. It’s a great way to expand your market because you will have real customers sharing their experiences.
Interviews are helpful content, and they can be textual and multimedia. You could have experts in any field and talk about various related topics. You could talk about some current issues or turn to some past events. It’s all up to you and your creativity.
15. Product reviews
This one can also be textual and multimedia content. Find an exciting product and let everyone know everything there is to know about it. Product reviews are very popular as they help the audience decide on buying a special item.
16. Book reviews
If you like to read books, and you want to share your opinion with the internet, this is your type of content. Book reviews are fun to do and have a great audience you can interact with.
The checklist is the type of content that allows readers to follow a step-by-step guide through an inevitable process. You share with your readers all the steps they need to take to accomplish something.
If you like to research hot topics and share your findings and conclusions, then start a research blog. You can research any topic you find interesting or have access to. This content has a broad audience, and you can make a name for yourself this way.
19. White papers
You can create white papers if you want to give some technical information to your readers. It’s mostly PDF format content that you can share for download. White papers can also present case studies that offer problems and solutions to these problems.Read more:White papers versus blog posts
20. Industry news
Find an industry you like, or you think would have a broad audience. Search for the news and report to your audience. Be careful not to copy/paste the story, but rather give your view of the story.
21. Company news
Another great content for all business owners. You can write news about your business and share it with your customers and investors.
22. Guest posts
Guest post is content that allows visitors to post their content on your blog. You can choose the content you like before publishing it to avoid any problems. Recent statistics show that 59.8% of bloggers guest-post at least occasionally.
23. Personal stories
If you have a lot of life stories to tell, this is a great way to share them with the world. You can also have guest writers to share their personal stories with people.
24. Success stories
Let everyone know how you made it to the top. Share your tactics with others so they can achieve their goals. This content can be textual and multimedia, depending on how you want to present it. There are a lot of people looking for success stories on the internet.
25. Personal bios
The bio is great content to create. It can be textual or multimedia content, and it will always be actual. You can use various resources online to help you research and create this compelling content.
The comment is the best way to get feedback from your readers. No matter what your blog is about, comments will be useful. It’s also a good way to generate new ideas for the future.
Why are content types important?
The benefits of incorporating different kinds of content into your content marketing strategy are many. Consider three of the most significant advantages.
1. Content types help with scaling
Content creation becomes much easier and faster when you have a variety of content to create, reusable structures for content, and repeatable processes that make scaling easier.
For example, say you have a template that works well for case studies and a related workflow that your team uses often. You’d likely be able to write more in less time. And you could even delegate or outsource that work at scale without sacrificing content quality.
2. Content types benefit your audience
Not everyone in your audience consumes content in the same way. Some prefer written content over video content, and others have the opposite preference.
Similarly, not everyone can be reached via the same channels. For instance, some may only be occasional social media users. So, if you were to only focus on creating social media content, you’d be missing out on opportunities to connect with them.
The takeaway?”Embracing different types of content marketing allows you to reach and meet the needs of a larger percentage of your audience.”
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This translates directly into better business outcomes.
3. Content types help with audience research
Of course, not every type of content you experiment with will be a success. Plus, audience preferences and behaviors can change over time. So, how your audience does or doesn’t react to your content can give you valuable data to improve your content marketing strategy.
Content creation is an important consideration for any business in today’s world of digital media. The content you produce will determine the type of results your company receives, including how well it converts leads and customers. In other words, if you have a website, blog or any sort of social media profile, without high quality content your brand will fail to connect with potential customers or clients. You should never underestimate the power of content creation.