Have you ever taken the time to stop and think about all the different types of social media marketing tools out there? If not, here is your chance. As you read this guide, you will learn about the top social media marketing tools that are currently being utilized. You will also have an opportunity to see other types of social media marketing tools that are being used by other brands.
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
So you’ve got your social media posts scheduled and maybe you even crossed off the content curation task. What’s the next step? To automate everything that comes before and after (and in between). That’s what IFTTT is for. The name of this automation tool stands for If This, Then That. It links all kinds of apps and services together to automate multi-step tasks in whatever way you want. So for example, if you publish a blog, you can create an IFTTT “recipe” that will see the new post and create a tweet as well as an Instagram post about it.
If there’s a task in your social media marketing workflow that you always forget about despite all the post-it notes, try IFTTT.
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.
One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.
Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.
Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+, and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.
You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Already got Buffer? To simplify your work even further, i.e., to eliminate the part where you are the one looking for valuable content to share, start using Quuu. This is a social media marketing tool that curates content for you: it takes hand-picked, always relevant content, and adds it to the Buffer queue. This eliminates any trouble of curating and sharing any content other than the stuff you most want to share (i.e., your blog posts and promotional content).
Price: plans start at $15/mo
Awario is a social media listening tool made for solopreneurs and small businesses. It doesn’t require a large budget, yet it covers all major social media listening features: finds mentions of your brand or any other keyword on all major social media platforms, including influential forums like Reddit; breaks mentions down into positive, negative, and neutral ones; shows you a list of influencers; and offers reports with all the stats on the authors that mention your brand.
Price: starts at $29/mo
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
7. Agora Pulse
Prices: Free, $79 per month, $159 per month, plus enterprise options
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
Socialinsider is an analytics and benchmarking tool for Facebook, Instagram, Twitter, and Youtube.
With this tool, you can see where you stand against top competitors, optimize your clients’ social media strategy with advanced analytics and competitive benchmarking, track social media KPIs, and share branded reports with your clients. Add your logo and brand color to give them a more personal touch.
Using Socialinsider, you will save time and impress clients with data they haven’t seen before.
Price: Starts at $59/month or gets a free 7-day trial.
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images and lets you search for social media influence.
So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.
A social media management tool that handles both re-sharing your content and optimizing your social traffic, MeetEdgar is your handy automated content manager.
Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.
MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.
MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.
Qwaya is a social media marketing tool to help create and manage Facebook and Instagram ads. It makes sense to buy it before you’ve even started investing money in Facebook Ads. Qwaya lets you schedule ads, offers analytics integration and team collaboration. Most importantly, it lets you A/B test your ads.
Anyone in marketing knows that testing is key to finding the right message for your audience. Social media advertising isn’t an exception. With Qwaya, you can test every variable you’d like to make sure you’re not wasting your money and getting the best possible outcome.
Price: starts at $149/mo
Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Now that there are different types of social media marketing tools available, you can find one that will fit your specific needs. Each social media marketing tool harnesses the power of the internet to communicate with individuals and to reach communities. No matter which tool you select, you can’t go wrong in promoting your company on social media.