There are many free and paid content creation tools on the Internet for use in social media. These tools streamline the publishing process and ensure that your message reaches your intended audience.
Content Creation Tools – Looking for content creation tools can be a difficult thing, especially if your budget is tight. There are so many things to consider and not all of them are free .
Grammarly is an all-in-one spellcheck and grammar tool. It helps users write error-free copy on Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web.
Grammarly works by using Artificial Intelligence (AI) to scan your text for common and complex grammatical mistakes, including everything from subject-verb agreement to article use and modifier placement. It also goes beyond regular checking to provide users with explanations and helps them improve their writing skills. The plugin is free for individual users, with premium and business plans also available.
Asking questions is a great way to prompt engagement on social media. But sometimes asking one question isn’t enough to get the response you want from your audience. That’s where Typeform comes in.
Typeform is a user-friendly quiz, form and survey builder that allows you to ask your audience questions in different formats, including image-based, multiple choice, short answer, yes or no, and more.
Once you have your quiz in place, you can share it across multiple social media networks in the formats that work best for your audience. 10 questions and 10 responses per month are free, and Basic, Plus, and Business versions with additional features are also available.
Anchor is one of the most popular platforms for creating, distributing and monetizing your podcast. All for free! It integrates with all key podcasting outlets and free social media platforms for audio. Its easy distribution with Spotify – the great audio disruptor allows you to analyze podcast performance through analytics through engagement insights. We use it at the DMI for distributing our own digital marketing podcast, Ahead of the Game.
With the Anchor app, users can easily create videos and audio recordings that are perfect for sharing on social media.
There are many free graphics tools that allow users to easily create beautiful images for social media, but most of them aren’t available (or aren’t very intuitive) on your smartphone.
CapCut (previously known as ViaMaker) is a free all-in-one editing app for iOs and Android developed by the creators of TikTok, ByteDance. What makes it popular is the ease of use and a big music library. Like TikTok, the app has advanced filters along with stickers and fonts along with a range of magical effects.
CapCut recently topped the U.S app store so it must be doing something right. Best of all, CapCut is free to use so get editing and sharing!
As the name suggests, Image Quote (previously known as Instaquote) is all about helping you create quote graphics by adding words to images. This is a mobile app, available for both iOS and Android.
If you’re looking for content creation tools for social media, then Pablo, by Buffer, is a good choice. It makes it easy to combine beautiful images with text, and includes filters. You can add your own logo, too.
Photo Collage opens with a blank canvas where you can add your photos and arrange them. You can also add text. It includes a handy tool to create your collage automatically if you don’t want the hassle of arranging the images yourself.
SEMrush Topic Research Tool
Topic research is one of the most effective ways to quickly come up with ideas to explore further and to inspire your content plan. The SEMrush topic research tool makes it a quick and easy process to come up with a whole host of potential ideas around your core topic in just minutes.
Just enter a subtopic and see related articles and questions being asked in real-time.
Cost: From $99.95 per month (but this includes an entire sweet of content, SEO, PPC, and social media tools)
SEMrush Marketing Calendar
Once you have identified the content that you want to create, you need to map out a solid editorial calendar and stick to it.
Planning a content strategy around a calendar will help you be accountable and take the steps needed to regularly drive growth. It is a great way to motivate you to keep on top of a regular publishing schedule, and the SEMrush Marketing Calendar is the perfect tool to help you to do this.
Cost: From $99.95 per month
SparkToro positions itself as a way to “Instantly discover what your audience reads, watches, listens to, and follows.” When it comes to planning your content strategy, it is absolutely imperative that you know who you are targeting and what their interests are.
The more you can create your content around your target market’s needs and wants, the better success you will enjoy, and this tool crawls tens of millions of social and web profiles to share the insights you need on your audience.
Cost: From FREE for 10 searches per month to $225 per month for 500 searches
Google Trends can help you to understand the popularity of a search term or topic amongst Google searchers (which, let’s face it, is the majority of web users).
Enter a query and see how interest has trended over time and use this insight to create content around topics that are quickly gaining traction (gaining a competitive advantage by being the first to jump on a trend) or, similarly, identify those that are likely losing interest.
Google is regularly referred to as an answer engine, and this means that we need to be considering the questions that are being asked by searchers.
And one of the most effective tools that you can use to help you to find the questions that you need to be optimizing your website for is AlsoAsked.com, a free tool that returns the “People Also Asked” data, giving you an insight into longtail searches and, importantly, defines the relationship between topics and questions.
Answer the Public
As we have already discussed, you should be optimizing for questions as part of your SEO strategy, and the more insight you have access to, the better responses you can give to the different questions that are being asked.
While AlsoAsked.com shows results from PAA, Answer the Public returns results from Suggest data, showing combinations of auto-complete searches.
Use the two tools together to supercharge your insights and research.
The right content creation tools can help you deliver amazing content to your social media pages and blogs. You will also be able to have a team working with you to create the content that you need or simply to streamline the process of getting it done yourself.