You’ve created a video, edited it, and put it out there on the internet. But what do you do next? How do you create an effective marketing plan that will help your video achieve its goals? And how do you know when your video is ready for release?

What is Video Marketing?

An image is said to be worth a thousand words. Multiply that by 1,000 more for a video. That is the foundation of video marketing, a potent method of advertising that successfully engages your target market as a component of your marketing campaigns.

Using videos to advertise and educate people about your goods or services is known as video marketing. It enlightens your audience, increases engagement on your digital and social channels, and gives you a new way to connect with them.

Why are Videos Important In Marketing?

Video Marketing Tips for Small Business

Videos are a Great Way to Explain Your Product

When it comes to educating potential customers about a product, video content is a helpful resource. In fact, 94% of marketers say using video content has increased user understanding of a product or service, according to WYZOwl.

Only when customers comprehend what your product does and how it will benefit them will they purchase it. It is not surprising that videos are such an effective tool for this because the visual aspect makes it easier for businesses to explain how things work.

Investing in videos pays off well

The quality of your videos and how well your content strategy has been organized will both have an impact on the return on investment you get from your videos. Nevertheless, according to 83% of WYZOwl survey participants, video provides a good return on investment.

Video production may come to mind as being time- and money-consuming. However, there is a ton of technology available that enables the quick and inexpensive production of high-quality video.

The majority of us carry around high-definition video recorders in the form of smartphones, and software programs like VideoScribe and Doodly make it simple to produce interesting explainer videos at a low cost. Getting a positive ROI is simpler when you produce your videos for less money.

Video Can Be Used in Many Different Ways

When it comes to using video content, marketers have many options. Finding a strategy that works with the marketing objectives of your business is therefore simple. The obvious place to start when making videos is YouTube, but you also have the following options:

  • You can post stories that vanish after a set amount of time on most social media sites, including Snapchat, Facebook, Instagram, and YouTube. These are excellent because they appeal directly to your audience and can be produced quickly and inexpensively. You must already have, or be actively building, a social media audience for your stories to be successful.
  • With industry heavyweights like Facebook, YouTube, and Twitch all providing ways for businesses to stream live content, live video has become more popular in recent years. Video captured live has its uses. According to Facebook, live streams receive six times more interactions than standard videos.
  • Webinars are a fantastic way to use video to communicate with potential customers in-person. They can be used to address specific concerns customers might have about your goods or to educate the audience about your sector and position you as an authority. Businesses can easily host (or even automate) webinars thanks to software like Livestorm or GoToWebinar. Visit one of the webinars we produced at Act! to learn how to create landing pages that will increase the number of leads your website generates.
  • On a one-to-one basis, video can be used in a creative way as well. Quick messages can be recorded and sent by marketers to follow up on orders or inquiries. The client experience may be enhanced by this.
Video Marketing Tips for Small Business

People Adore Videos

Technology has made it simple for companies to record video, and it has also made watching video content incredibly convenient for individuals. Numerous statistics support this statement. Some of the most compelling are as follows:

Over a billion hours of YouTube content are reportedly watched daily, according to the official YouTube blog.
Twitter revealed earlier this year that its platform receives 2 billion daily video views. Tweets with video also receive 10 times more engagement than those without.
According to Digiday, Facebook receives over 8 billion daily video views. It’s interesting to note that 85% of these are silent.

You run the risk of missing out on one of the most common ways that people consume content if you don’t produce video.

Videos Boost Your SEO

A good way to get your company on the first page of Google is to upload YouTube videos that target popular search terms. Google displays YouTube videos at the top of the page for many search terms, which is why.

Here is an illustration of this in use. Google displays three videos for the query “How to edit videos on iPhone” above the standard search results, below the featured snippet and the “People also ask” section.

One of the three results in this case is for the video editing app Filmora. Anyone who clicks on this link will learn how to use the Filmora app to edit videos on their iPhone.

Videos will show up in searches on YouTube in addition to possibly appearing on Google. This is significant because, in 2017, Moz and Jumpshot found that, after Google.com and Google Images, YouTube had the third-highest share of the U.S. search market.

Video Marketing Tips for Small Business

Video Marketing Tips for Small Business
  1. Tell Your Story in an Introductory Video

You should properly introduce yourself as a small business in a sea of other small businesses. With an introduction video, what better way is there to accomplish that?

Introductory videos engage your audience, whether they are a live, in-the-moment Q&A social video on Facebook, a behind-the-scenes look at your company’s operations, or a business profile video on the homepage of your website. Make an online video to clarify your brand’s history, respond to frequently asked questions, and provide a behind-the-scenes look at daily operations.

Take a look at this video marketing campaign from Warby Parker, which describes the widespread issue that served as the company’s inspiration and explains how their approach provides a cost-effective solution.

Use this idea going forward to tell your brand’s story. Concentrate on the issue you seek to solve as well as the organization’s operations, including its background, core values, and mission statement.

  1. Use Video Customer Testimonials to Your Advantage

Even though an introduction video should be your first priority, the next stage of effective video advertising entails getting creative and asking your customers to discuss your product. Customer explainer videos and review videos enable you to create original content that does not come across as overtly sales-oriented while providing immediate proof of your company’s value on social media platforms.

Customer reviews are a distinctive aspect of video marketing because they are unscripted and natural and offer a more genuine view into how customers interact with a product or service. Look for straightforward video chats that place the customer in their own environment when encouraging customer videos. Videos can be made in-studio or at home.

Feel free to contact customers and ask them to make a customer review video if they aren’t already doing so. If you can find the contact information of people who have already left written reviews, use that as a starting point and ask them to make a video review that will be featured on your websites and social media platforms.

You can also look through your brand’s social media mentions. You can ask to share the video if you see your name on someone else’s posts or stories, or you can ask if they have any other video marketing materials they haven’t already shared. Starting with this, you can connect with your clients.

3.) Use video to shed light on your staff

The kinds of videos that include your company’s team in video marketing, from video calls to a demo video, benefit from them greatly. People love to peek inside interesting businesses, so even if the kinds of videos you produce do not specifically highlight a product, you are still producing engaging content that encourages interaction with your audience.

You can produce video tutorials with the assistance of your internal experts to assist prospective customers in better comprehending your services or your product. You can also record daily activities for your video blogs so that your clients and social media followers can see how diligently you and your team work.

Short videos that show a “day in the life” of one of your employees can also be powerful because they humanize your brand or business and help potential customers feel more a part of it. Short videos can also be used to highlight the camaraderie among staff members and the fun that your business has at events and during workdays.

Brands that put time and effort into enhancing their corporate cultures are more likely to attract customers and employees. Your overall marketing efforts can be greatly improved by implementing a video strategy that highlights your company culture while encouraging both new and existing customers to feel like they are a part of your brand.

4.) Produce social media-friendly product videos

Making video tools is a wise move because 65% of people learn visually. How can you grab someone’s attention in just five seconds while keeping this in mind? Marketers must answer that query when producing content for social media.

The solution is easier to understand than you might think: viewers will respond to engaging video content that is brief, direct, and easy to understand. People naturally scroll through their news feeds until they become interested in a post enough to pause and read it. They won’t give your message or content a second glance if it is convoluted, unclear, or boring. On the other hand, short, shareable videos will pique their interest and keep them watching all the way through. Fortunately, even businesses with limited resources can employ this strategy for video marketing.

This video, despite how basic it is, is very powerful. What flavor of KIND bar will be the newest, according to the video? A Sweet Pretzel Crunch bar can be seen after a quick slide transition. Despite being only four seconds long, the video capitalizes on viewers’ inherent curiosities. Best feature? Even on a tight budget, it’s simple to produce quick videos like this to advertise your goods.

This video, despite how basic it is, is very powerful. What flavor of KIND bar will be the newest, according to the video? A Sweet Pretzel Crunch bar can be seen after a quick slide transition. Despite being only four seconds long, the video capitalizes on viewers’ inherent curiosities. Best feature? Even on a tight budget, it’s simple to produce quick videos like this to advertise your goods.

Video Marketing Tips for Small Business

5.) Utilize customer-generated content for your video ads.

Consumer-generated video ads are one of the most affordable and successful ways to attract new clients (while increasing client loyalty). Because people trust the opinions of other customers, they read reviews before deciding on a new good or service. In actuality, 46% of American adults believe online customer reviews to be reliable.

How can video advertisements help your small business attract more clients? Ask your current, devoted customers to record videos of your product or to share a portrait-oriented testimonial that you can use as an advertisement. You can use this content to increase awareness of your brand online because it provides social proof.

Grove Collaborative, a manufacturer of cleaning supplies, deserves credit for making this idea a reality. 37% of the company’s new customers came from Instagram Stories ads. How did they do it?

utilizing media coverage and consumer reviews to produce vertical Instagram Stories video ads. Grove Collaborative targeted people who wanted green cleaning supplies delivered right to their door. The outcome? An advertisement for Stories that features a customer describing their use of the product in their home and why they love it. Social proof instantly doubled the brand’s click-through rate without taxing the sales team or requiring them to look for new leads.

How to follow suit is provided below:

  • Request testimonial videos from users of your product as well as new or small content creators.
  • You can easily create video ads from scratch or edit pre-made video templates using online software.
  • In order to better understand the customer’s review, highlight the product’s key features.
  • Finish strong with a “swipe up” to learn more about your product and a call-to-action.

One advantage of using video is that you can capitalize on the confidence that potential customers have in authentic reviews by incorporating user-generated content into your targeted video advertisements.

6.) Insufficient customer videos? It’s time to use influencers

Influencers have long reaped the rewards of video, and your business can benefit from the user-generated content these influencers produce. Even though the majority of people have at least a passing familiarity with influencers, the customized setup of influencer marketing still involves some inherent social proof.

In order to encourage word-of-mouth marketing on social media platforms, brands frequently work with influencers. If your customers haven’t produced enough videos—or the right kind of videos—to effectively market your brand or product, you may have to follow in their footsteps.

There are many influencers producing compelling content, whether you are trying to increase your reach on YouTube, TikTok, Instagram, Facebook, or another social media platform. Utilizing the influence of these content producers can be a potent strategy for expanding the reach and credibility of your brand.

There are many influencers producing compelling content, whether you are trying to increase your reach on YouTube, TikTok, Instagram, Facebook, or another social media platform. Utilizing the influence of these content producers can be a potent strategy for expanding the reach and credibility of your brand.

You possess the knowledge that will help your audience whether you are selling a good or a service. Videos are a great way to spread the word. You might believe that producing educational video content calls for a high-end camera and lighting setup. Simply put, this is false. Making videos is now simpler than ever, especially in light of the smartphone’s built-in camera. Simply record the lesson is all that is required.

Once you have the video, PosterMyWall makes it simple to add detailed instructions and energizing audio.

What makes audio so crucial?

The majority of people watch videos without sound, but once they do, they want a full audio-visual experience. The pace and mood of your video can’t be set more effectively than with music. There are stock audio tracks for every inclination and circumstance. For a fully interactive experience, your design will have its very own soundtrack. And that sounds like lovely music to you!

8.) Convert current content to video format

Content serves as the backbone of your marketing strategy as a small business owner. Redirect your efforts in order to make the most of your time rather than spreading yourself too thin on the content creation hamster wheel. Do you already have blog posts or social media graphics on hand? Why not turn that content into something more shareable

Blog posts and listicles, for instance, make excellent content for video conversion. In fact, 72% of people prefer watching videos to reading text. Give the people what they want; the time has come. The video design program PosterMyWall makes it simple to reuse content. Here’s how you can quickly create videos from blog posts:

  • Choose two or three main points from the blog post to emphasize in a slideshow video.
  • Choose a short, 1-2 minute video to ensure the highest level of user engagement.
  • In PosterMyWall, you can make a personalized video or use a free video template.
  • Create a message, fonts, and color scheme that are unique to your branding.
  • Finish with a compelling call to action that nudges viewers to register or make a purchase.
  • On all of your social media platforms, share the video.

As you can see, creating videos is much simpler (and less expensive!) than you might imagine. You can make a branded marketing video with PosterMyWall for just $14.95 per video. You’ve converted written content into branded video content in a matter of minutes to share on your social media channels. And sharing videos on social media can be done in other ways as well.

Conclusion

A video marketing plan is a critical piece of any business’s marketing strategy. By using the right tools and choosing the right content for your project, you can increase your chances for a successful outcome. Additionally, by following tips from this guide, you can create a great video marketing plan that will help increase sales and brand awareness.

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