With all the hype around social media, it’s becoming increasingly difficult to sort through all the trash and pick out the best social media tools. There are tons of companies out there with apps, freebies, and other softwares that claim they can help with your business. When it comes to business, social media is a very important factor. It’s important to find the best tools and apps for your company to use. We’ve done the research and sorted through thousands of apps for you. Gone are the days when social media was a fad that didn’t have any value in today’s business world. Now you can find a variety of different apps and tools to increase your presence and connect with new audiences.
In less than 10 years, social media has become an essential part of our lives. The platforms you started sharing your clubbing photos on have since been taken over by baby pics and your mum. Great social media doesn’t just happen overnight. It’s not just a sprinkle of mentions and a pinch of evergreen content. There’s no magical social media recipe, sadly. Great social media is like any other marketing strategy – carefully crafted, measured, managed, and founded on a strong and clear strategy. To deliver on your strategic vision you need to be up-to-date with the latest trends, practices, and tools. Social media schedulers make staying active and engaging on social media easier for us mortals, making our load easier and paving the way for greater impact. If you really want to get your social channels in shape in 2021, you should seriously consider adding the following tools to your marketing toolkit.
. Biteable: Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level. With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media. With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment. Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
. Buffer: Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.).
Is Social Media Marketing That Important?
Absolutely! It’s been one of the most cost-effective online marketing strategies for some time. Social media lets you grow your visibility and brand awareness without having to pay for it. However, when it comes time to scale your social media campaigns, you need something extra. You simply can’t dominate social media without some important marketing tools in your arsenal. Good social media tools help you find more content to share. Use them to schedule posts at the perfect time, as well as measure the effectiveness of your campaigns. What’s more, they give actionable insights you can use to improve your social presence.
Lead Generation Tools
OptinMonster is a powerful lead generation tool that lets you engage visitors at exactly the right moment. It has a drag-and-drop template for building visually stunning lightboxes, popups, and landing pages that capture leads. Everything from growing your mailing list to recovering abandoned carts can be solved using OptinMonster’s amazing set of tools.
Ready to hear something really cool? OptinMonster can now be part of your social media marketing campaign. Simply use the new ChatBot element to connect to ManyChat. Once you’ve done that, you’re ready to share your best-performing optins over Facebook Messenger.The ChatBot element requires a Growth Plan. Already an OptinMonster customer? Upgrade here! Otherwise, click here to get started with OptinMonster today.
That way, you can bring the optins to your leads. Not the other way around.
Where RafflePress comes in handy for social media marketing is with the verified bonus actions feature. This feature lets you reward users with extra contest entries for performing specific actions like:
- Following you on Twitter, Pinterest, LinkedIn, Instagram, etc.
- Viewing a Facebook post/video
- Visiting your YouTube channel
- Sharing your giveaway on social media
- And much more
RafflePress is the perfect tool for boosting your social media following and engagement. Plus, it can also help you drive more traffic to your site, grow your email list, and even increase sales.
With Smash Balloon, you can easily embed social media feeds anywhere on your WordPress website. It’s super easy to set up; simply install the plugin, connect your social media account, and in less than 30 seconds you can display a beautiful social media feed.
By displaying social media feeds on your site, you can turn your website visitors into social media followers. Plus, users can interact with your feeds, without having to leave your site.
Smash Balloon offers 5 different plugins:
- Instagram Feed Pro
- Custom Facebook Feed Pro
- Custom Twitter Feeds Pro
- Feeds for YouTube Pro
- Social Wall Pro
The feeds are also highly customizable; you can decide which content to showcase, design the feed to match your brand, show or hide likes, comments, and shares, and more.
Audiense is a social intelligence tool that allows you to discover new target audiences and segment them. Most importantly, it helps you understand your audience by telling you how they tick. Then, Audiense uses tracking and reports to help you optimize your audience engagement. Think of it as a tool for building relationships with customers.
Tweepi is a Twitter tool that helps you get more followers. First, it finds relevant users interested in your topic. Then you can engage those users by mentioning them in tweets, adding them to a list, or following them.
Proponents of this school say that social media is just another platform that can be harnessed to achieve business goals, and the same rules and guidelines apply in this space as in others. On the surface, this logic seems consistent with our everyday experiences: we view social media as a place to connect and share with friends and family, and we see businesses adopting social networking tools in order to communicate with their customers. However, the analogy marketers make between social media platforms used for marketing purposes and platforms used personally or professionally can be misleading.